The most important assets of any business are intangible — including its base of loyal customers, brands, symbols & slogans — and the brand’s underlying image, personality, identity, attitudes, familiarity, associations and name awareness. These assets — along with patents, trademarks, and channel relationships — comprise brand equity, and are a primary source of competitive advantage and future earnings. By developing strong & consistent images, well-regarded brands generate hidden assets — or brand equity — that give them distinct advantages. Brand equity is a form of wealth that is closely related to what accountants call "goodwill."
| Tags: | brand equity marketing punchline tag line management logistics operations sales jobs |
| Category: | Company Network,Business Area |
| Company Name: | Cadila Pharmaceuticals Ltd. |
| Industries: | Pharmaceuticals, Retail Chain/Logistics |
| Functional Areas: | Branding, Business Processes |
| Moderation: | All Members |
| Visibility: | Everyone |
| Members: | 215 |
| Jobs: | 36 |
| Articles: | 32 |
| Questions: | 6 |
| Debates: | 39 |
| Idea Contests: | 18 |
Topic of the week : The Art of Digital Branding
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The Art of Digital Branding will be in-depth, informed, and insightful...
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Is it the ads or is it the taste? Sprite, 7up and Dew have left coke behind in Inidan markets? Is it because of its marketing and Branding or is it the taste? What do you fall for? Do the Dew, Trust only taste baki sab hai waste.. ...
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1 referals, 3 arguments, 0 views
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But with brand demography changing big time it is difficult for brands also to cater in a right way..its a bit tricky situation and its a hard nut to crack at the moment, as consumer purchasing behavior is there with people who are aged more than 35yrs...
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0 referals, 11 arguments, 56 views
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I Brand is nothing if you do R&D only and leave the Advertising part; It is true either way as well. They both are like better halves but I would still chose Ads coz you can advertise well it sometimes help to suppress the lack of R&D.
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529 referals, 2 arguments, 4 views
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One of the widely debated issues in developing markeing programs that target certain age groups is how much consumers change over time. Some marketers maintain that age differences are critical. The needs and wants of a 25-year-old in 2009 are not...
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515 referals, 3 arguments, 8 views
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Earlier it was all about who can be more flashy, who can add more value into a product for a better experience so that consumers showed more loyalty towards them, but somewhat lately people who have products which are simpler and which is somewhat...
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354 referals, 1 arguments, 6 views
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Have you ever wonder how the first Apple logo looks in 30 years back? Did you know Volkswagen was Hitler’s idea? Or how the IBM logo changes over the time? Or where the Mercedes-Benz Brand And The Three-Pointed Star logo came from? As we already know...
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444 referals, 2 arguments, 6 views
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We,the individuals who make up today's society, have created the world we see today. We've made and are continuing to make different choices than our parents and grandparents did at our age. These choices have created consequences that we often don't...
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0 referals, 2 arguments, 2 views
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