The most important assets of any business are intangible — including its base of loyal customers, brands, symbols & slogans — and the brand’s underlying image, personality, identity, attitudes, familiarity, associations and name awareness. These assets — along with patents, trademarks, and channel relationships — comprise brand equity, and are a primary source of competitive advantage and future earnings. By developing strong & consistent images, well-regarded brands generate hidden assets — or brand equity — that give them distinct advantages. Brand equity is a form of wealth that is closely related to what accountants call "goodwill."
| Tags: | brand equity marketing punchline tag line management logistics operations sales jobs |
| Category: | Company Network,Business Area |
| Company Name: | Cadila Pharmaceuticals Ltd. |
| Industries: | Pharmaceuticals, Retail Chain/Logistics |
| Functional Areas: | Branding, Business Processes |
| Moderation: | All Members |
| Visibility: | Everyone |
| Members: | 215 |
| Jobs: | 36 |
| Articles: | 32 |
| Questions: | 6 |
| Debates: | 39 |
| Idea Contests: | 18 |
Topic of the week : The Art of Digital Branding
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The Art of Digital Branding will be in-depth, informed, and insightful...
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242 referals, 8 ideas, 30 views
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of course the are quite innovative promotional tool but has not cought much attention.
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536 referals, 2 ideas, 21 views
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You are absolutely right Shiuli, and now Search engines entering TV space it will make all the your SEO strategy all the more sense and also Twitter will play a huge role here....but content and online community will what drive things in future, but...
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514 referals, 1 ideas, 1 views
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We all faced his unhappy situation in our life. We have seen how our ideas, brands, products/services have failed us in one or other time. Sometimes situation used to become so worse that we would have thought that "Its the end". But, surely we would...
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375 referals, 5 ideas, 159 views
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My friend Jayant had created a good idea contest, but I would like to be a bit specific concentrate on how to choose your co-branding partner?? Co-branding is a pairing of two or more branded products to form either a separate and unique product or...
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290 referals, 5 ideas, 47 views
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Social media are potentially powerful drivers of branding and response. But we can't expect noisy environments like Facebook or Twitter to work for us if we use them in an arbitrary and inconsistent way. We need to use them strategically and...
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279 referals, 8 ideas, 193 views
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These days, branding is all about pricing and altering the price to get more consumers, but in the next decade the rules of the game will be different. However in order to get that growth it is important that brands build consumption as well as...
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276 referals, 9 ideas, 282 views
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Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.Social media has modernized the business community. Businesses are now able to reach consumers in a new...
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641 referals, 6 ideas, 179 views
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IPL AD line says ‘It’s back.’ And one can say it’s back with a bang. More appropriately , ensuring there’s more bang for the buck this time round for brands who want to ride on one of the biggest sporting properties on the planet. With theatrical...
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255 referals, 4 ideas, 62 views
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For small businesses, getting noticed online is a challenge, particularly when competing with big brands with large marketing departments and seemingly endless marketing budgets. But many local companies are finding success cutting through the clutter...
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An advertising strategy is a campaign developed to communicate ideas about products and services to potential consumers in the hopes of convincing them to buy those products and services. Advertising seeks to inform, persuade, and remind the consumer....
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