The most important assets of any business are intangible — including its base of loyal customers, brands, symbols & slogans — and the brand’s underlying image, personality, identity, attitudes, familiarity, associations and name awareness. These assets — along with patents, trademarks, and channel relationships — comprise brand equity, and are a primary source of competitive advantage and future earnings. By developing strong & consistent images, well-regarded brands generate hidden assets — or brand equity — that give them distinct advantages. Brand equity is a form of wealth that is closely related to what accountants call "goodwill."
| Tags: | brand equity marketing punchline tag line management logistics operations sales jobs |
| Category: | Company Network,Business Area |
| Company Name: | Cadila Pharmaceuticals Ltd. |
| Industries: | Pharmaceuticals, Retail Chain/Logistics |
| Functional Areas: | Branding, Business Processes |
| Moderation: | All Members |
| Visibility: | Everyone |
| Members: | 215 |
| Jobs: | 36 |
| Articles: | 32 |
| Questions: | 6 |
| Debates: | 39 |
| Idea Contests: | 18 |
Topic of the week : The Art of Digital Branding
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29 referals, 7 answers, 18 views
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There are two important features to a brand. The dictionary definition stated above suggests that brands are intrinsically striking and their role is to create an indelible impression. Brand’s visual appeal is a composition of the following: name,...
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Sales and BD are mostly talked about in the same breath. Be it for online job portals or popular mindset, Sales and BD are considered in the same line. Its understood both are about increasing the top-line, working at the grass-root level, relationship...
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what is important for branding item, sex or good prouduct n why?
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7 referals, 3 answers, 3 views
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Yes Jayant you are very true that we lack students from the advertising background. There are very few Institutes in India which are offering specialized courses in advertising; we can count them on figure. Most famous one is MICA. There are other few...
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0 referals, 5 answers, 42 views
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From my point of view I think banks have finally recognized how important brands are to customers. In the days when banks were institutions, having a large, solid building was sufficient to convince customers that they were in good hands. Today's...
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How many of you are intrested to advertise their products,their companies,their resumes in international markets like UAE,AFRICAN COUNTRIES&SHANEGAN COUNTRIES
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182 referals, 10 answers, 411 views
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While the US slowdown has surely reached our shores, impacting our Business as a whole, with its Dominno effects being felt in terms of a near freeze in Campus Recruitments, I personally feel all of these are a "Knee jerk Reaction" by the Companies,...
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470 referals, 5 answers, 765 views
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The question is not clear. Kindly rephrase the question
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2048 referals, 6 answers, 37 views
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I have few candidates who are interested in airlines job. They are mba in finabce/marketing etc. Please reply.
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