BRAND

This community features all the things related to making of a new brand, the things involved, the procecess, the advertising, the quality etc and the BREAKING up of an already existing brand due to various practices.

Tags:	Brand, Branding, Making Brand, Breaking Brand, Brand Management
Category:	Business Area
Industries:	Advertising/PR/MR/Events, Communications and Networking, Consumer Durables, FMCG/Foods/Beverage, Radio, TV & Films, Retail Chain/Logistics, Telecom/ISP
Functional Areas:	Branding
Moderation:	All Members
Visibility:	Everyone
Members:	316
Jobs:	29
Articles:	121
Questions:	24
Debates:	29
Idea Contests:	15

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Topic of the week : The Art of Digital Branding Go to Topic

The Art of Digital Branding will be in-depth, informed, and insightful...

Is Google overtaking Microsoft in mobile?

Yes

Nirma & surf excel

nirma

surfexcel

Community Board

Debates in "BRAND"

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Without finding Consumer insight of a brand the marketing success will be elluding

1 referals, 3 arguments, 0 views

	Argument added by Jayant Vishnu, Art Director/Sr Art Director, Creative \| Topic: New Consumer Marketing \| 1 year ago
	But with brand demography changing big time it is difficult for brands also to cater in a right way..its a bit tricky situation and its a hard nut to crack at the moment, as consumer purchasing behavior is there with people who are aged more than 35yrs...

Argue

Which helps more in building a brand-Advertising or R&D?

0 referals, 11 arguments, 56 views

	Argument added by Mayank Dubey, Product/Brand Manager, Kennis Group \| Topic: Top Branding Mistakes \| 1 year ago
	I Brand is nothing if you do R&D only and leave the Advertising part; It is true either way as well. They both are like better halves but I would still chose Ads coz you can advertise well it sometimes help to suppress the lack of R&D.

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Idea Contests in "BRAND"

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GOD PARENTS ON TOOSTEP ?

245 referals, 1 ideas, 0 views

	Argument added by Virag Shah, Confidential \| Topic: The Art of Digital Branding \| 4 months ago
	Idea is good sir. There is no doubt. But the only one thing is that it should require consistency where people come. Initial, we may start but then it should continuously run. In too step, majority members are either working or doing business, so it...

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How to build and retain loyal customers in retail stores?

0 referals, 13 ideas, 257 views

	Idea added by Alok Sharma, Retail , Leading Consultancy Firm \| Topic: What steps should be adpoted by organised retailers in India to push their sales ? \| 1 year ago
	As per my experience most of the staff does not have indepth product knowledge- they try to convince customer on factors not asked by customers which makes buyers irritated and result in lose of sales , knowledge of promotions running in the market is...

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Trends and Insights in "BRAND"

Comment

How to Attract Clients with Your Business Card?

664 referals, 2 comments, 17 views

	Commented by Virag Shah, Confidential \| Topic: Business Strategy \| 3 months ago
	Oh very nice information. i would like to share in simple things that " Business Card with Effectie presentation " gives good result. Presentation with Business card gives you chance for futher next meeting. As well Business card also required...

Comment

What is Branding?

0 referals, 16 comments, 43 views

	Commented by Nilay Sahay, Sales Executive/Officer, frank brothers&co.(pub) ltd \| Topic: What is branding? \| 8 months ago
	in simple word ,Brand is a promise to deliver satisfaction

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Q & A in "BRAND"

Answer

What is the relation of logo and brand?

29 referals, 8 answers, 18 views

	Answered by Virag Shah, Office coordinator, Prince pharma pvt. ltd. \| Topic: How to build a brand \| 1 year ago
	Logo and brand are co-related with each other. Both are give identity of product. So many example are available.

Answer

Is BD essentially the same as Sales?

0 referals, 0 answers, 0 views

	Referred by indranil datta, Business Head, Mumbai, Flipkart.com \| 1 year ago
	Sales and BD are mostly talked about in the same breath. Be it for online job portals or popular mindset, Sales and BD are considered in the same line. Its understood both are about increasing the top-line, working at the grass-root level, relationship...

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Topics in BRAND

What steps should be adpoted by organised retailers in India to push their sales ? Go to Topic

What to look for when deciding a location for your retail store ?


	5 Product based Location
	3 Inteincive Research,Customer Profile,Rentals,Connectivity.
	3 how do people come

What according to you is the critical retail mantra for success ?


	7 Quality Assurance, Wide Range of Variety & Personal Attention to Customer
	1 Right supply chain strategy
	1 It is Value aspiirations of the Customer which is most important

Be part of the "Indians on twitter" community Go to Topic

Indian Monsoon

Arab trade invasion does not convert Indians to Muslim faith

Rulers from west who invaded Indus Valley changed the faith

Make money from Twitter

Business

Swine Flu India - A fight against pandemic ! Go to Topic

TAMIFLU : Side Effects, Risks and Benefits

SWINE FLU : TAMIFLU : Side Effects, Risks and Benefits According to the medicines watchdog more than 400 reports of side-effects of the antiviral drug Tamiflu have been received since the start of the swine flu outbreak, in the World. Just as research suggested that the drug's harms may outweigh its benefits for some children, a total of 125 suspected adverse drug reactions were reported to the Medicines and Healthcare products Regulatory Agency (MHRA) in the past week alone, In the UK. In so

First Swine flu death in India: What initiatives should be taken at least now?


	7 Swine flue - Facts & Safety measures
	3 Proper coordination
	1 New Vaccine

What is the best Twitter strategy for a corporate? Go to Topic

What is the best Twitter strategy for a corporate?

Top Rated Answer :

My thoughts are as outlined below- A lot would depend on the product/service category...and the brand image of the tweeter. Also, in my opinion - who represents the brand on twitter would also matter Up-to-the-minute news is good only for certain...

Social Media & Branding Go to Topic

Can Social media be used to shorten sales cycles?

Yes

HOW TO: Build Your Personal Brand on Facebook

HOW TO: Build Your Personal Brand on Facebook With over 200 million active users, Facebook has become a personal, product and corporate branding hub. Every brand that exists on Facebook ( ) has the same core features and benefits, such as the ability to create a page, share resources, add multimedia and much more. You have a unique opportunity to leverage this platform for career success or as a playground for you and your closest friends. The social graph is filled with CEOs, celebrities, en

What is branding? Go to Topic

What is branding?

This post is a part of series of article on branding. The previous post was “Branding is the most oversold but least understood expertise” . Breaking the myths and discovering the facts. You won’t believe one gentleman really mailed me the recipe for a unique sushi dish. And this enthusiastic lad was so serious about the whole thing that he also sent me a list of good restaurants in Delhi where I can go and have it. I nicknamed him “sushi peddler” (What say? J). Well now let’s get back to the j

What is Branding?

A Brand is a name of a product service or concept that is publicly distinguished from other products services and concepts so that it can be easily communicated and usually marketed. Branding is the process of creating and disseminating the brand name. Positioning the name of the product service or concept in the minds of the consumer in a profitable/(may be)unprofitable manner is called branding.

How to Beat Recession in Automobile Sector? Go to Topic

How Automotive Industry can beat recession?


	3 Five C's for your Success in Recession...
	3 Exploring new markets !!!
	3 Exploring New policy with New concept of lending

Required Boost for Our Auto Industry

Hi friends, I feel the government should offer more incentives to the domestic auto industry and encourage foreign investment in the sector. The automotive industry in several developing countries were growing fast with the assistance of their respective governments. Even we should get such benefits from our government. There has to be an appropriate tariff policy in the country to safeguard the domestic auto industry from surge in imports and to develop adequate indigenous manufacturing base.

Food product packaging Go to Topic

tropicana-packaging-adventure

Tropicana Discovers Some Buyers Are Passionate About Packaging Tropicana’s previous design, with orange and straw, will soon be brought back. The PepsiCo Americas Beverages division of PepsiCo is bowing to public demand and scrapping the changes made to a flagship product, Tropicana Pure Premium orange juice. Redesigned packaging that was introduced in early January is being discontinued, executives plan to announce on Monday, and the previous version will be brought back in the next month. Als

Food safety threat from reusable food bags and packages

Reusable food shopping bags and packages can contain a high level of bacteria, yeast, mold and coliform counts which pose a significant food safety risk, warns a new study from Sporometrics, an environmental microbiology lab based in Toronto, Canada. Swab tests of reusable bags last November revealed a bacteria count of 1,800 colony-forming units while 550 were discovered in Tupperware containers. A mould count of 290 was discovered in bags and 10 Tupperware compared with a typical mold count o

E-Commerce and Online Payments in Todays Economy Go to Topic

Tata Nano's Online Marketing Initiative

The Tata people have done some commendable job with regards to the online promotion of the car and have gone beyond the traditional methods of advertising and promotion online. The Nano's overall marketing strategy will use conventional media in an unconventional manner. Unlike most small cars, Nano won't be big on advertising. There will be no TV campaign, only innovative use of print, radio and other media, particularly the web. The Tata team is working on Nano news in papers, Nano breaks on

Year 2050: India to become 90% of the size of the US Economy

Year 2050: India to become 90% of the size of the US Economy Future of the Indian Economy : A Price Waterhouse Coopers or PWC report has made some interesting predictions which indicate that the Indian Economy has a very bright future as it is going to become 90 % of the size of the US economy by the year 2050. The growth rate of the Indian Economy is about 8.5 per cent; this is higher than that of China, which is 6.8 per cent. China to become the largest economy on the world: According to Pr

Innovative Ideas and Creativity Go to Topic

CONVEY YOUR IDEAS IN AN INNOVATIVE WAY REGARDING TO TRILATERATION THEORY IN GPS SYSTEM

Latest Answer :

The concept is easy to understand.imagine you are driving through an unfamiliar country and that you are lost.A road sign indicate that you are 500 KM from the city.But this is not much of help as you could be any where 500 km of radius of the...

16 habits of highly creative people

Many people believe that creativity is inborn and only a chosen few are creative. While it is true that creativity is inborn, it is not true that only a chosen few are creative. Everyone is born creative. In the process of growing up, educating yourself and adapting yourself to your environment, you slowly add blocks to your creativity and forget that you had it in the first place. The difference between a creative person and a person who is not so creative is not in the creativity that they we

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This community features all the things related to making of a new brand, the things involved, the procecess, the advertising, the quality etc and the BREAKING up of an already existing brand due to various practices.

Brand, Branding, Making Brand, Breaking Brand, Brand Management