BRAND

This community features all the things related to making of a new brand, the things involved, the procecess, the advertising, the quality etc and the BREAKING up of an already existing brand due to various practices.

Tags:	Brand, Branding, Making Brand, Breaking Brand, Brand Management
Category:	Business Area
Industries:	Advertising/PR/MR/Events, Communications and Networking, Consumer Durables, FMCG/Foods/Beverage, Radio, TV & Films, Retail Chain/Logistics, Telecom/ISP
Functional Areas:	Branding
Moderation:	All Members
Visibility:	Everyone
Members:	317
Jobs:	29
Articles:	121
Questions:	26
Debates:	31
Idea Contests:	15

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Topic of the week : The Art of Digital Branding Go to Topic

The Art of Digital Branding will be in-depth, informed, and insightful...

Has Digital Technology Has Changed the way we think


	1 Books are outdated, Use Google to get necessary information
	0 .
	0 Net Generation is creating a more visually sensitive generation

what are effective strategies for online branding eSuccess?


	5 Be Interactive
	2 Be Innovative
	2 Domain Name

Community Board

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Argue

Without finding Consumer insight of a brand the marketing success will be elluding

1 referals, 3 arguments, 0 views

	Argument added by Jayant Vishnu, Art Director/Sr Art Director, Creative \| Topic: New Consumer Marketing \| 1 year ago
	But with brand demography changing big time it is difficult for brands also to cater in a right way..its a bit tricky situation and its a hard nut to crack at the moment, as consumer purchasing behavior is there with people who are aged more than 35yrs...

Argue

Which helps more in building a brand-Advertising or R&D?

0 referals, 11 arguments, 56 views

	Argument added by Mayank Dubey, Product/Brand Manager, Kennis Group \| Topic: Top Branding Mistakes \| 1 year ago
	I Brand is nothing if you do R&D only and leave the Advertising part; It is true either way as well. They both are like better halves but I would still chose Ads coz you can advertise well it sometimes help to suppress the lack of R&D.

Argue

Are Salesmen Made or Born

148 referals, 59 arguments, 709 views

	Argument added by Pradeep.Nagam, Team Leader -(NonTechnical), Creative solutions \| 1 year ago
	Sales person's are born and a leader's are made.

Argue

Are advertisers ethical in creating ads that don't stand their claims??

593 referals, 1 arguments, 0 views

	Referred by Jayant Vishnu, Art Director/Sr Art Director, Creative \| 1 year ago
	Advertising typically plays upon emotions. It uses desire to lure people into the purchase. Creating that desire is a task that requires a certain amount of illusion. Advertisers must create a scenario that heightens the consumer’s emotional state. No...

Argue

Is Value-add a thing of passe for consumers today?

515 referals, 16 arguments, 52 views

	Argument added by Rochit Rajvanshi, MBA/PGDM student, Institute of Management Technology (IMT), Nagpur \| 1 year ago
	According to 'Marketing Science'; customers do not buy product or services, they buy benefits. Thus, to make a product successful in a market, it should have a clear value attached to it. If the value attached to a product is equal to benefits...

Argue

Follow manufacturer recommandations, to get the best out of the car, not what you want from the car

0 referals, 1 arguments, 0 views

	Referred by Tata V.S. Kameswara Rao, CEO/MD/Director, Deals on Wheels \| 1 year ago

Argue

Is the Intervention of Politics in sports is good?

546 referals, 23 arguments, 91 views

	Referred by Tata V.S. Kameswara Rao, CEO/MD/Director, Deals on Wheels \| 1 year ago

Argue

Do you think corporate image makeover (logo change etc) helps?

354 referals, 1 arguments, 6 views

	Referred by Jayant Vishnu, Art Director/Sr Art Director, Creative \| 1 year ago
	Have you ever wonder how the first Apple logo looks in 30 years back? Did you know Volkswagen was Hitler’s idea? Or how the IBM logo changes over the time? Or where the Mercedes-Benz Brand And The Three-Pointed Star logo came from? As we already know...

Argue

Organised Retail

0 referals, 1 arguments, 0 views

	Referred by Suhas Sampathkumar, Returned from an academic sabbatical,actively looking out for a challenging role \| 1 year ago

Argue

MBA graduates with experience are being misjudged and undervalued in the current indian job market

0 referals, 1 arguments, 0 views

	Referred by Suhas Sampathkumar, Returned from an academic sabbatical,actively looking out for a challenging role \| 1 year ago

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Topics in BRAND

What steps should be adpoted by organised retailers in India to push their sales ? Go to Topic

How to Create effective Signage to attract customers ?


	3 Keeping the message simple and clear
	1 USE OF REGIONAL LANGUAGE
	1 SINAGE CLARITY

What according to you is the critical retail mantra for success ?


	7 Quality Assurance, Wide Range of Variety & Personal Attention to Customer
	1 Right supply chain strategy
	1 It is Value aspiirations of the Customer which is most important

Be part of the "Indians on twitter" community Go to Topic

Indian Monsoon

Arab trade invasion does not convert Indians to Muslim faith

Rulers from west who invaded Indus Valley changed the faith

Great Indians on Twitter

Thank you all for being part of this community. And for those who is wondering what i am talking about, then please have a look here . Just a quick word about the blog, "Indians on Twitter" works as a directory of indians using Twitter , currently you will find following people on this directory;- Barkha Dutt on Twitter Pooja/Abhishek on Twitter Adwait Ullal on Twitter Padmasree Warrior (CTO Cisco) on Twitter Purab Hersh Kohli on Twitter Rakhi Sawant on Twitter Cyrus Broacha on Twitter Pankaj P

Swine Flu India - A fight against pandemic ! Go to Topic

Will Swine Flu effect on Indian stock market?

Yes

TAMIFLU : Side Effects, Risks and Benefits

SWINE FLU : TAMIFLU : Side Effects, Risks and Benefits According to the medicines watchdog more than 400 reports of side-effects of the antiviral drug Tamiflu have been received since the start of the swine flu outbreak, in the World. Just as research suggested that the drug's harms may outweigh its benefits for some children, a total of 125 suspected adverse drug reactions were reported to the Medicines and Healthcare products Regulatory Agency (MHRA) in the past week alone, In the UK. In so

What is the best Twitter strategy for a corporate? Go to Topic

What is the best Twitter strategy for a corporate?

Top Rated Answer :

My thoughts are as outlined below- A lot would depend on the product/service category...and the brand image of the tweeter. Also, in my opinion - who represents the brand on twitter would also matter Up-to-the-minute news is good only for certain...

Social Media & Branding Go to Topic

Can Social media be used to shorten sales cycles?

Yes

HOW TO: Build Your Personal Brand on Facebook

HOW TO: Build Your Personal Brand on Facebook With over 200 million active users, Facebook has become a personal, product and corporate branding hub. Every brand that exists on Facebook ( ) has the same core features and benefits, such as the ability to create a page, share resources, add multimedia and much more. You have a unique opportunity to leverage this platform for career success or as a playground for you and your closest friends. The social graph is filled with CEOs, celebrities, en

What is branding? Go to Topic

What is branding?

This post is a part of series of article on branding. The previous post was “Branding is the most oversold but least understood expertise” . Breaking the myths and discovering the facts. You won’t believe one gentleman really mailed me the recipe for a unique sushi dish. And this enthusiastic lad was so serious about the whole thing that he also sent me a list of good restaurants in Delhi where I can go and have it. I nicknamed him “sushi peddler” (What say? J). Well now let’s get back to the j

What is Branding?

A Brand is a name of a product service or concept that is publicly distinguished from other products services and concepts so that it can be easily communicated and usually marketed. Branding is the process of creating and disseminating the brand name. Positioning the name of the product service or concept in the minds of the consumer in a profitable/(may be)unprofitable manner is called branding.

How to Beat Recession in Automobile Sector? Go to Topic

How Automotive Industry can beat recession?


	3 Five C's for your Success in Recession...
	3 Exploring new markets !!!
	3 Exploring New policy with New concept of lending

Required Boost for Our Auto Industry

Hi friends, I feel the government should offer more incentives to the domestic auto industry and encourage foreign investment in the sector. The automotive industry in several developing countries were growing fast with the assistance of their respective governments. Even we should get such benefits from our government. There has to be an appropriate tariff policy in the country to safeguard the domestic auto industry from surge in imports and to develop adequate indigenous manufacturing base.

Food product packaging Go to Topic

Packaging line monitor could help save costs

Less downtime and faster changeovers are claimed for a new tool that monitors, controls and measures single or multiple food and beverage packaging lines. Wonderware, a business unit of the global software supplier, Invensys, said that it has developed its Industry Application for Packaging to address the critical objectives of maintaining stringent product quality, adhering to safety and regulatory requirements and enforcing waste management practices. Customer involvement Kelly Kunkle, Wond

Role of packaging in the common man life

pro

E-Commerce and Online Payments in Todays Economy Go to Topic

Year 2050: India to become 90% of the size of the US Economy

Year 2050: India to become 90% of the size of the US Economy Future of the Indian Economy : A Price Waterhouse Coopers or PWC report has made some interesting predictions which indicate that the Indian Economy has a very bright future as it is going to become 90 % of the size of the US economy by the year 2050. The growth rate of the Indian Economy is about 8.5 per cent; this is higher than that of China, which is 6.8 per cent. China to become the largest economy on the world: According to Pr

Tata Nano's Online Marketing Initiative

The Tata people have done some commendable job with regards to the online promotion of the car and have gone beyond the traditional methods of advertising and promotion online. The Nano's overall marketing strategy will use conventional media in an unconventional manner. Unlike most small cars, Nano won't be big on advertising. There will be no TV campaign, only innovative use of print, radio and other media, particularly the web. The Tata team is working on Nano news in papers, Nano breaks on

Innovative Ideas and Creativity Go to Topic

16 habits of highly creative people

Many people believe that creativity is inborn and only a chosen few are creative. While it is true that creativity is inborn, it is not true that only a chosen few are creative. Everyone is born creative. In the process of growing up, educating yourself and adapting yourself to your environment, you slowly add blocks to your creativity and forget that you had it in the first place. The difference between a creative person and a person who is not so creative is not in the creativity that they we

Does innovation begin with a need?

Top Rated Answer :

It is need based. It has to do with where the company is placed in the given scenario. Where is the company going with the current product bouquet and also where is the brand placed vis a vis local and global market!! Innovation will be thought...

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Urgent Opening For "MSBI Developer"Jobs Bangalore In Reputed Product Based Company,Bangalore

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This community features all the things related to making of a new brand, the things involved, the procecess, the advertising, the quality etc and the BREAKING up of an already existing brand due to various practices.

Brand, Branding, Making Brand, Breaking Brand, Brand Management