Create knowledge
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(rate this)
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branding
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2
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5
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mnc branding
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Prasad PN
| Argues in support of
"mnc branding"
| 2 years ago
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MNC Branding is done by professionals. Desi branding is done by the family members / relatives of the promoters.
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Brand_Ad
| Argues in support of
| 2 years ago
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Sorry friend but I don't understand your question properly... However, if you are talking about Global brands vs. Indian Brands then the answer is very simple. Answer is the "Strategy". Yes, we want to be everything to everyone while global brands are...
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Debate: "difference betwen MNC branding and in indian branding? while MNC branding do their best.. why can't we..." deleted from your view.
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(rate this)
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1
Cutting edge technology
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Investment in innovation
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Brand_Ad
| Added idea
| 2 years ago
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Answer is the "Strategy". Yes, we want to be everything to everyone while global brands are something to someone. Let me simplify, This is a list of some successful global brands. (Majority is in Top 10 Global brands). 1) Google 2) Microsoft 3)...
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Meena Deshmukh
| Added idea
"Cutting edge technology"
| 2 years ago
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With latest tech developments, even low value food items or personal care products are able to deliver high end skin care or health benefits. They are redefining traditional skin care and food industries. All these technologies may not be easy to...
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Ideate: "Why do you think Indian brands find difficult in producing global brands?" deleted from your view.
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(rate this)
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1
Other Promotional Tools
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Innovation
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Onkar Datt Sharma
| Supported idea
"Reverse Psyche"
| 2 years ago
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But unfortunately that is also a kind of ad. Any kind of communication to the potential consumers is advertising without which it is very difficult for a new product to take of in the market
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Brand_Ad
| Added idea
| 2 years ago
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Innovation can create a buzz without advertising. If you Innovate something then there is no need to follow the NEWS but NEWS will follow you, and you will get free publicity without advertising. Let me give you some examples. Innovation: - iPod,...
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Upendra Kulkarni
| Supported idea
"Other Promotional Tools"
| 2 years ago
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Your example for Nano is good thought the idea of using PR,Events and things like that are too costly as much as Ads..dont u think so ?
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Ideate: "How to create buzz without advertising?" deleted from your view.
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(rate this)
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Customer retention
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87
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21
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New customers
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Srinivas suravajhala
| Argues in support of
"Customer retention"
| 10 months ago
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I strongly believe they are not mutually exclusive. Retaining the customers does not mean that there need not be a strategy for luring the new customers. Luring the new customers also required to stay ahead in the race and to spread your base in...
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Brand_Ad
| Argues in support of
| 2 years ago
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I think you should divide marketing from operation. If you've asked this question as an operational point of view, then keeping customers is the best strategy. But from a marketing point of view, going after new customers is the best strategy. Your...
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Purvi Ghosh
| Argues in support of
"Customer retention"
| 2 years ago
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Before you spend your time and money going after new customers and clients you do not currently have a relationship with consider the following statistics: * Repeat customers spend 33% more than new customers. * Referrals among repeat...
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Debate: "Which is the best strategy: customer retention or go for new customers?" deleted from your view.
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(rate this)
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Customer retention
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87
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21
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New customers
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Srinivas suravajhala
| Argues in support of
"Customer retention"
| 10 months ago
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I strongly believe they are not mutually exclusive. Retaining the customers does not mean that there need not be a strategy for luring the new customers. Luring the new customers also required to stay ahead in the race and to spread your base in...
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Brand_Ad
| Argues in support of
| 2 years ago
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I think you should divide marketing from operation. If you've asked this question as an operational point of view, then keeping customers is the best strategy. But from a marketing point of view, going after new customers is the best strategy. Your...
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Purvi Ghosh
| Argues in support of
"Customer retention"
| 2 years ago
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Before you spend your time and money going after new customers and clients you do not currently have a relationship with consider the following statistics: * Repeat customers spend 33% more than new customers. * Referrals among repeat...
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Debate: "Which is the best strategy: customer retention or go for new customers?" deleted from your view.
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(rate this)
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Yes
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1
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2
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No
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Brand_Ad
| Argues in support of
"No"
| 2 years ago
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I think this kind of debate already happened when TV was introduced and was in its peak. The same question was asked for newspaper and radio? All were thinking that Newspaper and Radio will disappear because now they can watch news and songs on...
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Deepika Anvekar
| Argues in support of
"Yes"
| 2 years ago
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i donot have an exact statistics or analysis of the decline in the sales of newspapers or the market share of the newspapers. It will depend upon the interets levels, academic background , the profession, availability etc which will decide which...
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Debate: "Is the digital revolution eating up the print media??" deleted from your view.
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(rate this)
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Yes
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12
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13
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No
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Amit Pandey
| Argues in support of
"Yes"
| 2 years ago
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There is future of tv on web , cable tv and DD transmissions are analog , now DTH and cable are digital transmission , but still they don't have interactivity , they can't exchange information in both direction , next step is Internet...
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Brand_Ad
| Argues in support of
"No"
| 2 years ago
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I think this kind of debate already happened when TV was introduced and was in its peak. The same question was asked that is the future of newspaper and radio on TV? All were thinking that Newspaper and Radio will disappear because now they can...
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Rajeev Sharma
| Argues in support of
"No"
| 3 years ago
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I would prefer saying that Future of web is on TV and not otherwise. If we analyse TV viewing can be divided in two categories Infotainment (News and Educational channels) and Entertainment (Daily sops). While information hunt definitely earns 1...
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Debate: "Is the future of TV on the Web? " deleted from your view.
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(rate this)
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Predictable - There is a science
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13
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13
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Not Predictable - It's an art
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NATTERAJA R. ARIKRISHNAN
| Argues in support of
"Predictable - There is a science"
| 2 years ago
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The management science provides a body of knowledge The art of management deals with the application of skills efforts The former is a theory and the later is a practice. Hence one should know both. Without knowing the basics in a particular...
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Brand_Ad
| Argues in support of
| 2 years ago
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I think marketing is a common sense. If you believe that it’s a science, so let me give you one famous example of New Improved Coke. This product was launched by Roberto Goizueta, after lots of research work and what was the result?? It was a...
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Meena Deshmukh
| Argues in support of
"Not Predictable - It's an art"
| 2 years ago
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Dear Vijay, You have come up with a very interesting critical debate :) I will go with art bcoz it has that fun part to it which only few can master it. I am firm believer that a good marketing will relies to a great degree on creativity and...
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Debate: "Is Marketing Science or Art" deleted from your view.
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(rate this)
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Yes
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8
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3
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No
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anurag krishna
| Argues in support of
"No"
| 2 years ago
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see the other aspect !!!!! while micromax is generating good marketing business with mtv and akshay kumar but on the ether hand brand liquidation of mtv and akshay kumar is happening so bassically my point is that in co-branding there should be...
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Brand_Ad
| Argues in support of
| 2 years ago
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I think you must have heard this: “First impression is your last impression”. Here I am talking about brand Name. Your Brand Name gives your prospects a positive or negative perception about your product. As per my opinion, their brand name is very...
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Makrand Bhave
| Argues in support of
"Yes"
| 2 years ago
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Absolutely Jayant!! I own a Micromax with a dual sim standby and charge the cell only twice a week :)) I also believe that MTS, the new service provider is also giving out packaged Micromax sets with their talk plans. I think Micromax is going...
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Debate: "Micromax Co-branding with MTV: will this be successfull?" deleted from your view.
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