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those who are interested in branding and marcom

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Marcom,Market reseach,Advertising,Brand management

Category: Company Network,Business Area
Company Name: United business media
Industries: Advertising/PR/MR/Events
Functional Areas: Branding
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Members: 35
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Articles: 8
Questions: 2
Debates: 27
Idea Contests: 12
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Topic of the week :  The Art of Digital Branding     Go to Topic
The Art of Digital Branding will be in-depth, informed, and insightful...
 
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Debates in "Branding "
Argument added by Jayant Vishnu, Art Director/Sr Art Director, Creative  | Topic:  New Consumer Marketing  | 2 years ago
But with brand demography changing big time it is difficult for brands also to cater in a right way..its a bit tricky situation and its a hard nut to crack at the moment, as consumer purchasing behavior is there with people who are aged more than 35yrs...
Referred by Jayant Vishnu, Art Director/Sr Art Director, Creative  | 2 years ago
Advertising typically plays upon emotions. It uses desire to lure people into the purchase. Creating that desire is a task that requires a certain amount of illusion. Advertisers must create a scenario that heightens the consumer’s emotional state. No...
Idea Contests in "Branding "
Argument added by Jayant Vishnu, Art Director/Sr Art Director, Creative  | Topic:  The Art of Digital Branding  | 2 years ago
You are absolutely right Shiuli, and now Search engines entering TV space it will make all the your SEO strategy all the more sense and also Twitter will play a huge role here....but content and online community will what drive things in future, but...
Referred by Jayant Vishnu, Art Director/Sr Art Director, Creative  | 3 years ago
We all faced his unhappy situation in our life. We have seen how our ideas, brands, products/services have failed us in one or other time. Sometimes situation used to become so worse that we would have thought that "Its the end". But, surely we would...
Trends and Insights in "Branding "
Referred by Jayant Vishnu, Art Director/Sr Art Director, Creative  | 3 years ago
Twitter is everywhere these days and not only people even coroporate organizations are using it for various advantages and this article just tells you why one should have a twitter account. Those who say that Twitter is nothing more than a place where...
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Referred by veena srinath, Returned from student sabbatical, looking for a challenging assignment !!  | 3 years ago
Here is a lovely article i found on how young businesses brands can use WebTV serials to create a large bunch of followers. This will definitely help brand awareness and salience. However as the article states, what remains a challenge is- how can one...
Q & A in "Branding "
Referred by Neelima Pandey, PR & Media Relations Manager, Group M  | 3 years ago
How do advertisers see the advent of the year 2010?
29 referals, 7 answers, 12 views
Referred by Viktor Stephen, COO, Business Mashup/Partner Get.Next.Job  | Topic:  How to build a brand  | 3 years ago
What is the relation of logo and brand?
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