Branding

those who are interested in branding and marcom

Tags:	Marcom,Market reseach,Advertising,Brand management
Category:	Company Network,Business Area
Company Name:	United business media
Industries:	Advertising/PR/MR/Events
Functional Areas:	Branding
Moderation:	All Members
Visibility:	Everyone
Members:	35
Jobs:	0
Articles:	8
Questions:	2
Debates:	27
Idea Contests:	12

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Topic of the week : The Art of Digital Branding Go to Topic

The Art of Digital Branding will be in-depth, informed, and insightful...

Is Google overtaking Microsoft in mobile?

Yes

Nirma & surf excel

nirma

surfexcel

Community Board

Debates in "Branding "

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Without finding Consumer insight of a brand the marketing success will be elluding

1 referals, 3 arguments, 0 views

	Argument added by Jayant Vishnu, Art Director/Sr Art Director, Creative \| Topic: New Consumer Marketing \| 1 year ago
	But with brand demography changing big time it is difficult for brands also to cater in a right way..its a bit tricky situation and its a hard nut to crack at the moment, as consumer purchasing behavior is there with people who are aged more than 35yrs...

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Are advertisers ethical in creating ads that don't stand their claims??

593 referals, 1 arguments, 0 views

	Referred by Jayant Vishnu, Art Director/Sr Art Director, Creative \| 1 year ago
	Advertising typically plays upon emotions. It uses desire to lure people into the purchase. Creating that desire is a task that requires a certain amount of illusion. Advertisers must create a scenario that heightens the consumer’s emotional state. No...

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Idea Contests in "Branding "

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How Can Brands Best Get In Front Of Digital Audiences?

536 referals, 2 ideas, 21 views

	Argument added by Jayant Vishnu, Art Director/Sr Art Director, Creative \| Topic: The Art of Digital Branding \| 2 years ago
	You are absolutely right Shiuli, and now Search engines entering TV space it will make all the your SEO strategy all the more sense and also Twitter will play a huge role here....but content and online community will what drive things in future, but...

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Brand/Products Not Working Well?? - How To Filter Down The Effect?

514 referals, 1 ideas, 1 views

	Referred by Jayant Vishnu, Art Director/Sr Art Director, Creative \| 2 years ago
	We all faced his unhappy situation in our life. We have seen how our ideas, brands, products/services have failed us in one or other time. Sometimes situation used to become so worse that we would have thought that "Its the end". But, surely we would...

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Trends and Insights in "Branding "

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Dell earns $6.5 million, thanks to Twitter

187 referals, 1 comments, 36 views

	Referred by Jayant Vishnu, Art Director/Sr Art Director, Creative \| 2 years ago
	Twitter is everywhere these days and not only people even coroporate organizations are using it for various advantages and this article just tells you why one should have a twitter account. Those who say that Twitter is nothing more than a place where...

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WebTV serials as marketing tool

0 referals, 0 comments, 0 views

	Referred by veena srinath, Returned from student sabbatical, looking for a challenging assignment !! \| 2 years ago
	Here is a lovely article i found on how young businesses brands can use WebTV serials to create a large bunch of followers. This will definitely help brand awareness and salience. However as the article states, what remains a challenge is- how can one...

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Q & A in "Branding "

Answer

How do advertisers see the advent of the year 2010?

0 referals, 4 answers, 43 views

	Referred by Neelima Pandey, PR & Media Relations Manager, Group M \| 2 years ago
	How do advertisers see the advent of the year 2010?

Answer

What is the relation of logo and brand?

29 referals, 7 answers, 12 views

	Referred by Viktor Stephen, COO, Business Mashup/Partner Get.Next.Job \| Topic: How to build a brand \| 2 years ago
	What is the relation of logo and brand?

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Topics in Branding

Global Brand Strategies Go to Topic

Global brands v/s Local brands

Global brands

Local brands

Institutionalizing Strategy

Institutionalizing Strategy To emphasize systems, style, staff, skills, and super-ordinate goals, we need to look at how strategy is institutionalized. An institution is a collection of values, norms, roles and groups that develops to accomplish a certain goal. The institution of education, for example, developed to prepare children to be productive members of society. To institutionalize a business strategy, business leaders must also develop a system of values, norms, roles and groups that wi

Attractive Schemes & Discount compare to other local retailers Go to Topic

Why retail sector is developing rapidly in India?

Top Rated Answer :

The increase in income level and improvement in educating customer has played major role in just a jump in retail sector. Also the margin on retail sector is quite better with cash selling. This is what tapped by large companies and investors to...

well home's discount policy

Yes

Make & creat the world most Favoriate,Best & Popular Brand Go to Topic

Finnjobs.com

Dear Client Greetings from Finnjobs! This mail is with reference to the offer of free branding package in our portal that was provided to you from our side to explore , You should be free of cost branding with Finnjobs.com please give us your company Detail Company logo.Just True going on for advertisement in Jobs portal with free create mini website your company in finnjobs.com .please reply as soon as possible. I would request you to kindly revert , we can meet up and discuss in detail

Is current slowdown of software industry or outsourcing industry is good for india and if so why?

Yes it is good as we are now forced to think of other areas

No, and it has the effect of impacting our growth

E-Commerce and Online Payments in Todays Economy Go to Topic

Tata Nano's Online Marketing Initiative

The Tata people have done some commendable job with regards to the online promotion of the car and have gone beyond the traditional methods of advertising and promotion online. The Nano's overall marketing strategy will use conventional media in an unconventional manner. Unlike most small cars, Nano won't be big on advertising. There will be no TV campaign, only innovative use of print, radio and other media, particularly the web. The Tata team is working on Nano news in papers, Nano breaks on

Year 2050: India to become 90% of the size of the US Economy

Year 2050: India to become 90% of the size of the US Economy Future of the Indian Economy : A Price Waterhouse Coopers or PWC report has made some interesting predictions which indicate that the Indian Economy has a very bright future as it is going to become 90 % of the size of the US economy by the year 2050. The growth rate of the Indian Economy is about 8.5 per cent; this is higher than that of China, which is 6.8 per cent. China to become the largest economy on the world: According to Pr

How to enhance pricing levels and still remain competitive Go to Topic

Who is your competition?

Who sells the largest number of cameras in India? Your guess is probably Sony, Canon or Nikon. The answer is none of the above. The winner is Nokia, whose main industry in India is not cameras, but cell phones. Therefore, cameras bundled with mobile phones are overselling and outstand alone cameras. Now, what prevents mobile phone will replace your camera directly? Nothing. One can only hope that Sony's and Canon's notes. Try this. Who is the biggest music business in India? You think it's HMV

how the share prices are fluctuated

Latest Answer :

Share prices are fluctuated depends up on 1. Company fundamentals, 2. Company Results (profit/loss) 3. Volume of shares trading in market 4. Depends up on competitive companies And other market situations Thanks Bhaskar

Value Added Services Go to Topic

A war 3G and Wimax

Wimax

3G now in INDIA

Finally, India's first 3G service has been announced by MTNL on 11th Dec 2008. First 3G call was done using Motorola's MOTORAZR2 V9 Ferrari Special Edition mobile phone. First to experience 3G services are the customers of MTNL in mumbai and New Delhi. Hope to see the 3G all over INDIA very soon..

Various Branding strategies Go to Topic

Go-Green in 21st Century

Yes

Personal branding strategies and their Power

Personal branding strategies and their Power. Strong personal branding strategies can help you to create a successful, satisfying and stunning solo career. Here's how to go about building a personal brand for your business. What do Sir Richard Branson, Oprah Winfrey, Tiger Woods, Anita Roddick and Madonna all have in common? They all spent time, effort and energy creating their own unique personal brands. And you can too. You don’t have to be a billionaire, golf champion or celebrity to reap th

Premium brands Go to Topic

Luxury brands in India

Yes

Branding Mistakes


	4 Emotions!!
	4 Mimicking your competition.
	2 Not highlighting your USP

How to build a brand Go to Topic

Link Building

Link Building: SEO Link Types and Tactics Whoever said links are not important for search engine optimization are merely trying to dissuade you from pushing their website aside in search engines if you acquire the proper type and mixture of link equity. Search engine rankings are collective by-product of content, site structure, popularity and links; but since this post is about links and their various metrics... let's get right to the good stuff. Search Engine Link Metrics: * Link Reputation *

Should a Brand Continue Advertising even after becoming a top player?

Yes

Indian brands vs. Global Brands Go to Topic

Strong Brands make a strong nation: So Why are Indian brands still lagging behind?

In today’s environment, strong brands are the foundation in building a strong nation. Let’s take a look at some of the nations of the world. The USA has the largest economy in the world and is also known as the land of brands. In the 2008 top 100 Best Global Brands study conducted by inter-brand, the US leads with 52 brands in the top 100 list, followed by Germany with 11, France 8, Japan 6, Switzerland 4, the Netherlands, Britain and Italy 3 each, Korea and Sweden 2 each, Finland and Spain one

Indian Railway


	12 NO DOUBT TATA CAN DO .
	2 Future is good in hands of privatization
	2 Undoubtedly TATA can.

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those who are interested in branding and marcom

Marcom,Market reseach,Advertising,Brand management