c p raj | |
Creative Director | |
 | Musings The Agency  |
Started off as a corporate communications asst manager with a corporate hospital thanks to my PG in hospital management. Gradually got drawn towards advertising due to my innate interest. Copywriting was the first hobby and still continues to be. Grew in stature and evolved into a creative director in 5 years. Diversified into the corporate world as a communications specialist. Also dabbled with article and feature writing for The Hindu, Hyderabad. Got invaluable experience by being on all the 3 sides of the triangle called communication - media, corporate communications and advertising.
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Current Experience:
Heading the creative studio, Musings The Agency
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12.5 Years
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brand building, writing
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Contribution score:(92 points)
- Contacts: 5 connections, 6 following, 2 followers
| Current : |
Heading the creative studio, Musings The Agency |
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| Advertising/PR/MR/Events | ||
| India, Hyderabad | ||
Working from 2008 | ||
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Brief summary :
Responsible for every single roll out from the studio. Building and leading the creative team. Formulating winning strategies for clientele pertaining to a wide cross section of the business world. | ||
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13790 members, 310 jobs, 764 articles, 308 questions, 961 debates, 382 idea contests.
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I feel passion comes into play first as that's the element which initiates one to take up a specific job. Challenges come later in due course. Hence I feel it's the 'passion' factor that scores. |
A lot depends on the TG the particular brand is addressing. If it's a literate or intellectual segment, then name works. And if the TG is composed mainly of C & D classes, then the logo design plays a vital role. |
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8
(5,352 Points)
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(109 Points)
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(68 Points)
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