Chander Deep Pruthi's Profile
Chander Deep Pruthi | |
Marketing Head, Reliance Communication Ltd | |
 | Reliance Communication Ltd  |
Professional summary
-
Current Experience:
Marketing Head, Reliance Communication Ltd
Previous: GSM Telecom Service Operator, M/s Aircel Limited
Distribution Head, Tata Teleservices Limited
Post
Sr. Marketing Manager, at Circle
Dy Manager, Aircel Digilink Ltd
Product Manager, DSS Mobile Communication Ltd
Asst Product Manager, Fena Limited
Product Executive, Hindustan Sanitaryware I Ltd
Sales Promotion Officer, - PKL Limited Primus Kabsons Ltd
-
13.0 Years
-
Marketing, product Management and Business Operations
-
Contribution score:(54 points)
- Contacts: 5 connections, 9 following, 3 followers
Chander Deep Pruthi's Experience
| Current : |
Marketing Head, Reliance Communication Ltd |
|
| Telecom/ISP | ||
| India, New Delhi / NCR | ||
Working from 2009 | ||
| Previous : |
GSM Telecom Service Operator, M/s Aircel Limited |
|
| Delhi | ||
Worked from 2010 to 2011 | ||
Brief summary :
Since May 2010 working with M/s Aircel Limited, fastest growing GSM Telecom Service Operator as Head Marketing - Delhi and Haryana Circles. Responsible for Maintaining Revenue Line-up, EBIDTA by ensuring mix of Acquisition, U and R and VAS Led initiatives for Mobile, Fixed Wireless, Enterprise Business (ABS) business functions. Identifying relevant consumer benefits, both rational and emotional, through Mind and Mood and Benefit Laddering based strategic approach. Ownership of the corporate goal of being the most preferred brand through short-term and long-term activities. Results Obtained: 50% growth in revenues in Last one year. Purchase Intent among Top Two Brands at Circle Level. Initiated and executed the most prestigious association with T3 Terminal Consistent growth in both MOUs and ARPU. VAS Contribution up by 3% @ 18%. Successful launch of Haryana- Crossed 5 Lac revenue paying subs Positioned Aircel as a DATA and Innovation Led brand. August 2009 till May 2010 Reliance Communications Ltd. Worked as Head Marketing - Delhi Region with Reliance Communications Ltd, leading Telecom Service Operator for CDMA and GSM Services. Handed marketing related activities for Mobile (CDMA and GSM), Fixed Wireless and Broadband business functions. Responsible for driving business through Acquisition of New Subscribers, Maintaining Revenue Line-up, EBIDTA, conceptualization and execution of key marketing communication related initiatives. Results Obtained: IRMS obtained upto 32% for the with ICMS 25% (Circle Revenue growth 5% month-on-month) Substantial improvement in TOMA and ITP ( 90) Successful launch of Simply Reliance Campaign . Innovations at Circle got recognized at National Level. Reliance Net Connect+ crossed 15K activations/month. Revival of Postpaid Business for both CDMA and GSM (Upswing in Revenue) Sept 04 till August 2009. Tata Teleservices Ltd. Delhi Since September 04 till August 09 worked with M/s TATA TELESERVICES LIMITED providing CDMA based Cellular Services. As Dy. General Manager - Customer Life Cycle Management (U and R) for North Region (Delhi and Haryana) based at Delhi and responsible for CLM and U and R activities for all the product variants viz. Prepaid, Postpaid and Access Business (PCO). As Distribution Head - Delhi/Rajasthan Oct 08 till June 09 Responsible for streamlining of the Distribution function for Delhi and Rajasthan Circle for all the product units viz. CMBU (Prepaid), HNI (Postpaid), ABU (PCO and RTB). Key responsibility includes Distribution Dimensioning, bridging gaps, ensuring Channel ROI and Satisfaction. Fixing up the Trade Servicing Norms and ensuring adherence. Handled marketing requirements for the modern trade business and accessories distribution As Head - CMBU Operations Punjab Circle (DGM) from | ||
| Previous : |
Distribution Head, Tata Teleservices Limited |
|
| Telecom/ISP | ||
| India, New Delhi / NCR | ||
Worked from 2009 to 2009 | ||
| Previous : |
Post |
|
Worked from 2008 to 2008 | ||
Brief summary :
Feb 08 - Oct 08. Post the streamlining of Haryana CMBU Operations moved to Punjab and headed operations function for CMBU. Responsible for ensuring Subscriber Net Acquisition, ARPU and EBIDTA, Customer and Channel Satisfaction etc. Undertaking CLM initiatives to enhance customer satisfaction and revenue. Results obtained: Contributing Approx 6% to the organization business in terms of subscribers and revenue on the frozen category of entire portfolio at the National Level. Indicated thru the growth in net-market share from 6% in Jan 08 to 21% in Sept,08. As Head - Consumer Business Unit Operations, Haryana Circle from | ||
| Previous : |
Sr. Marketing Manager, at Circle |
|
| Delhi | ||
Worked from 2007 to 2007 | ||
Brief summary :
Mar 07-June 07. Initially worked as Sr. Marketing Manager at Delhi Circle till March 07. Joined at Marketing Manager and got promoted in the first appraisal. Executed role of Product Manager for the entire product variants viz. Mobile, Fixed Wireless, PCO (PTB), and Corporate Segment Products etc. Responsible for driving acquisition, usage and revenue, retention of subscribers to manage CMS and RMS. Launch of new tariffs for Prepaid and Postpaid product variants. Results Obtained Instrumental in launch of True paid Mobile Service and reviving of Post-paid Mobile for TTSL with newer initiatives for Delhi Circle. Both Prepaid and Postpaid Mobile businesses are contributing to the highest in the country in terms of Numbers and Revenue with an upswing trend line. The Assignments with Noteworthy Contributions; Nov 02 till Sept 04. Manager - Marketing, Airtel (Bharti Cellular Ltd) Indore Based at Indore and managing the marketing function (Acquisition and Communication). Product Development functions viz. Launching Tariff and Schemes for Prepaid and Airtel Postpaid. Conceptualization and implementation of various Communication elements based on tactical and thematic attributes for AirTel for MP and Chhatisgarh Region. Focus on enhancement of revenue from Value Added Services. Achievements and Contribution Instrumental in Launch of various new towns in MP and Chhatisgarh Region. Launch of General Packet Radio Services (GPRS) and other Value Added Services. Conceptualization and Launch of Airtel Joint Account Pack and Airtel Add On Card. Cross Promotional tie-ups with FMCG products to enhance distribution of prepaid products. Substantial growth in CSMM Top line scores on Schemes and Advertisement parameters. ITP and Brand Recall among the highest in the Airtel Circles. ( 92%) | ||
| Previous : |
Dy Manager, Aircel Digilink Ltd |
|
| India | ||
Worked from 2002 to 2002 | ||
Brief summary :
Jan 02 - Nov 02 Dy Manager - Marketing: Aircel Digilink India Ltd (Essar) Based at Haryana, Functioned as a part of the core team responsible for Circle EBIDTA ensuring optimum utilization of available resources and planning localized product and promotion campaigns. Achievements and Contribution New tariff plans to enhance subscriber base of Postpaid and generate incremental revenue. Focused on Secondary Recharge to sustain growth in revenue from Prepaid subscribers. Achieved up to 75% of secondary recharge benchmarking 80% of industry average. | ||
| Previous : |
Product Manager, DSS Mobile Communication Ltd |
|
| Delhi | ||
Worked from 2001 to 2002 | ||
Brief summary :
Jan 01 - Jan 02 Product Manager - DSS Mobile Communication Ltd (Mobilink) Based at Delhi, handled the Paging and Call Centre Products for MOBILINK. Achievements and Contribution Carried out Market Expansion activity for driving paging in new markets and targets groups viz. Language and Numeric Paging and launched Hindi, Marathi and Kannada Paging. Developed new communication strategy for Paging Activate Your Life and Language specific Urgent Campaign. Launch of Fonemail - A new way of sending E-mail Messages and SMS Bureau . | ||
| Previous : |
Asst Product Manager, Fena Limited |
|
| Delhi | ||
Worked from 1999 to 2001 | ||
Brief summary :
Feb 99- Jan 01 Asst Product Manager - Fena Limited Based at Delhi, handled the Product Development for NIP Brand of Cleaning products . Achievements and Contribution Development and Launch of Nip Cleaning Bar and Re-launch of Nip Cleaning Powder providing back-up support in terms of competitive pricing and nation-wide distribution. Strategic Media Planning and Buying for New Detergent Mixed - Nip Cleaning Bar and Powder . Got made Two Product Commercials. Comparative study on Packaging of NIP and Competitive Brands to Introduced first of its kind Half-Tone based packaging creating differentiators. | ||
| Previous : |
Product Executive, Hindustan Sanitaryware I Ltd |
|
| Delhi | ||
Worked from 1997 to 1999 | ||
Brief summary :
March 97 - Jan 99 Product Executive - Hindustan Sanitaryware (I) Ltd Based at Delhi, handled the Hindware brand of sanitary ware items. Achievements and Contribution Successful launch of Sleek - Polymer Cistern . Repositioning of HINDWARE Brand as FASCINATING HINDWARE and Managed Hindware - Corporate Retail Identity Program . | ||
| Previous : |
Sales Promotion Officer, - PKL Limited Primus Kabsons Ltd |
|
| Delhi | ||
Worked from 1995 to 1997 | ||
Brief summary :
Feb 95 - March 97 Sales Promotion Officer - PKL Limited (Primus Kabsons Ltd) Based at Delhi, worked as a Sales Promotion Officer for North India. Achievements and Contribution Successful launch of Autoglo, Clix and Kabuchi (Portable Appliances) in North India. Developed tactical communication elements and handled Rural Marketing Campaigns viz. Road Shows, In-shop Demonstrations, Door To Door Campaign etc. | ||
Sponsored Jobs
Featured Career Adviser
![]()
Leading Job portal
- Create a confidential Career Profile and Resume/C.V. online
- Get advice for planning their career and for marketing of experience and skills
- Maximize awareness of and access to the best career opportunities
Chander's communities
|
|
|
35952 members, 590 jobs, 1219 articles, 574 questions, 1505 debates, 422 idea contests.
|
|
|
|
13790 members, 310 jobs, 764 articles, 308 questions, 961 debates, 382 idea contests.
|
|
|
|
22054 members, 610 jobs, 812 articles, 392 questions, 599 debates, 256 idea contests.
|
Chander's
contributions
India still with the lowest penetration of communication modes....got a long way forward...but surely it will impact the revenues but will add to acquisitions... |
Related Topics
Leading product managers know how to balance their attention between...
1 idea contests
, 1 question
The rural telecom connectivity in India is poised for an explosive growth in...
2 trends
, 2 insight
, 2 debates
, 3 idea contests
http://domfernandezgetsitdone.blogspot.com/2009/01/business-process-manageme...
1 insight
, 1 question
Viewers also viewed
|
4
(2,405 Points)
|
|
5
(1,911 Points)
|
