Chandra Shekhar Banerjee's Profile
 | Insignia Communiactions Pvt Ltd |
Chandra Shekhar Banerjee | |
Director- Operations, Insignia Communiactions Pvt Ltd | |
confidential Mumbai, India | |
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Professional summary
I have handled sales, marketing(PMT) both at domestic and international levels.I have had stints in Pfizer,Systopic,Ranbaxy,Ipca Labs.
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Current Experience:
Director- Operations, Insignia Communiactions Pvt Ltd
Previous: Marketing Manager, Dr.Reddy's Labs
Head/VP/GM-Marketing, Ipca Labs
IPCA LABORATORIES LTD
Product Manager, Launching
Senior Product Manager, HEALOL INTERNATIONAL VIETNAM
Senior Product Manager, SYSTOPIC LABS LIMITED
Sr.Service Officer, PFIZER LIMITED
Sales Executive/Officer, Pfizer Ltd
Director, INSIGNIA COMMUNICATIONS Pvt.Ltd
Manager, Marketing
Asst. Vice President, Clinical Services
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Institute Of Management Technology (IMT), Ghaziabad
Hamdard University
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15.0 Years
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Sales & Marketing, Brand Management,People management
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Contribution score:(194 points)
- Contacts: 33 connections, 35 following, 20 followers
Chandra Shekhar Banerjee's Experience
| Current : |
Director- Operations, Insignia Communiactions Pvt Ltd |
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| Medical Devices, Products & Solutions | ||
| India, Mumbai | ||
Working from 2010 | ||
| Previous : |
Marketing Manager, Dr.Reddy's Labs |
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| Pharmaceuticals | ||
| India, Hyderabad | ||
Worked from 2009 to 2010 | ||
| Previous : |
Head/VP/GM-Marketing, Ipca Labs |
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| Pharmaceuticals | ||
| India, Mumbai | ||
Worked from 2008 to 2009 | ||
| Previous : |
IPCA LABORATORIES LTD |
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Worked from 2008 to 2008 | ||
Brief summary :
IPCA LABORATORIES LTD JAN 2008 - MAR08 Ipca is a fully integrated, rapidly growing Indian pharmaceutical company with a strong thrust on exports with a total turnover close to 1000 Crs. Country Manager (KAZAKHSTAN) As Country Manager formulate company policies, devise business and marketing strategies, set goals for the sales team. Manage the country operations, including the main functions of Accounts / Administration / Imports / Logistics / Inventory / Sales / Marketing of IPCA in Kazakhstan. Coordinate with Ministry of Health for Marketing Approvals of the Companys Brands. Plan and ensure implementation of activities related to Corporate Branding in Kazakhstan. Set and attain annual and quarterly targets. Attain overall net profitability while meeting annual and quarterly targets and surpass net realisation targets set by head office. Plan and implement sales and marketing strategies, provide budgeted promotional inputs to sales team for every quarter, review and revise on monthly basis. Identify business opportunities and plan new product introduction on the basis of market feedback and research. Motivate and impart regular training (field and in-house) to sales representatives and managers for performance improvement. Take effective cost control measures for improving bottom line. Analyse sales expenses and the business generated and categorise product contributions. Explore and establish new markets and increase customer base through marketing initiatives. Forecast sales in the area based on market feedback and trends. Appoint new dealers and help them achieve increased market share. | ||
| Previous : |
Product Manager, Launching |
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Worked from 2007 to 2008 | ||
Brief summary :
JULY 2007 - JAN 2008 Product Manager Launching brands in a new therapeutic segment -Metabolic Syndrome. Part of the team for developing new guidelines for Metabolic Syndrome for first time in India. Organizing Metabolic Syndrome Consensus platform for doctors. Devising communication and marketing strategies for the brands. Imparting training to the entire sales force. Designing various promotional inputs. Analyzing the market potential and developing plan to market new brands. Carrying out field work to ensure implementation by sales force. RANBAXY LABORATORIES (VIETNAM) MAY 2006 - MAY 2007 | ||
| Previous : |
Senior Product Manager, HEALOL INTERNATIONAL VIETNAM |
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Worked from 2005 to 2006 | ||
Brief summary :
HEALOL INTERNATIONAL (VIETNAM) JAN 2005 - MAY2006 Senior Product Manager Marketing Products of leading Indian and Foreign Companies. Organizing various promotional activities . Managing Field Force effectiveness and strategies. Conducting Training programs for the field force. Achievements Identified and Resolved Key issues pertaining to the Field Force Operations. Successfully Developed and Implemented various Control Systems for the Field Force. Contributing towards Growth over the months. | ||
| Previous : |
Senior Product Manager, SYSTOPIC LABS LIMITED |
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Worked from 2002 to 2004 | ||
Brief summary :
SYSTOPIC LABS LIMITED OCT 2002- DEC 2004 Senior Product Manager (Marketing Position) Analysing the market, competition and conducting market research to identify opportunities, threats and key issues. Developing marketing strategies and programs to address key issues. Developing innovative and informative promotional programs for augmenting Field Force detailing efforts. Controlling and monitoring expenses to maximise return on investment. Coordinating across the Field Force and other departments to resolve various product related issues from time to time. Conducting product training for new Field Personnels and need based Refresher programs for Front/First/Second line Managers. Tracking, analysing and reviewing the performance of the regions against targets; investigating problems and working with stakeholders to resolve issues. Developing marketing plan for new products, line extensions and executing the launch. Conducting extensive field work to understand the market, evaluate implementation of strategies and monitor key competitor activities. Ensuring that business is conducted in line with Companys policies and ethical practices. Participating as a team player in the Operating Plan every year. Achievements Contributed to the overall growth of the Dermatology segment. Increased prices of a few brands to maximize return on investment. Launched seven brands and have surpassed the month wise targets. Received Managements Award . Started innovative programs for a few brands and have registered healthy growth. | ||
| Previous : |
Sr.Service Officer, PFIZER LIMITED |
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| INDIA | ||
Worked from 1996 to 2002 | ||
Brief summary :
PFIZER INDIA LIMITED FEB 1996- OCT 2002 Sr. Professional Service Officer (Sales Position) Promoted brands of the following categories of Products in Pfizer Indias portfolio by implementing companys marketing strategies: Anti-hypertensives, anthelmintic, antibiotic, antioxidants, antiprotozoal, anti-tussive preparations, vitamins, protein supplement, hepatitis- B vaccine etc. Achieved Annual Sales Targets. Handled Distribution Network. Conducted CMEs and Symposia for the Medical Fraternity. Organised Hepatitis-B vaccination, Anti-Hypertensive and Diabetic, and De-worming Camps for the general public as a part of Community Service. Training New PSOs. Formulation of local strategies. Achievements Launched various brands and established them as front runners in my Territory. Achieved Annual Budgets. Received recognition awards, medals, certificates for a number of products. | ||
| Previous : |
Sales Executive/Officer, Pfizer Ltd |
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| Pharmaceuticals | ||
| India, New Delhi / NCR | ||
Worked from 1996 to 2002 | ||
| Previous : |
Director, INSIGNIA COMMUNICATIONS Pvt.Ltd |
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Brief summary :
INSIGNIA COMMUNICATIONS Pvt.Ltd MAY-10 - Present Director Operations Heading Operations in Medico-Marketing. Handling Client Servicing and Business Development. Involved in Policy making for the organization Preparing monthly billing plans and ensuring achievement. Dr. REDDYS LABORATORIES | ||
| Previous : |
Manager, Marketing |
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Brief summary :
Manager, Marketing APR-09 - MAY2010 Heading a division with Cardio-Diabetes Portfolio. Strategizing and developing marketing plans for Brands. Developing Campaigns for Brands and its implementation in field. Ensure Top Line Achievement for the Brands. Team building, new ideation and identify therapy gaps. Ensuring Training needs for the Sales Force. Ensuring cost controls. | ||
| Previous : |
Asst. Vice President, Clinical Services |
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Brief summary :
CF-Health Solutions MAY-08 - SEP-08 Asst. Vice President Heading the Clinical Services, Sales and Marketing, Enrollment, Customer Service Departments (India Operations). Directly responsible for all affairs regarding day to day operations of the above mentioned departments. Resource planning, allocation, knowledge transfer, transition management focused on providing strategic, tactical and operational leadership for seamless flow of operations. Communicating with US based health care professionals, US health department officials and intermediates. Drug Utilization Review- Prior Authorization, Step therapy review etc. Medication Therapy Management. Technical Support to the Software Team. | ||
Chandra Shekhar Banerjee's Education
Institute Of Management Technology (IMT), Ghaziabad |
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| MBA/PGDM | |
| India | |
| From 1999 to 2002 | |
Hamdard University |
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| B.Pharma | |
| India | |
| From 1991 to 1995 | |
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Chandra's communities
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13790 members, 310 jobs, 764 articles, 308 questions, 961 debates, 382 idea contests.
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11214 members, 39 jobs, 258 articles, 148 questions, 382 debates, 166 idea contests.
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22054 members, 610 jobs, 812 articles, 392 questions, 599 debates, 256 idea contests.
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Chandra's
contributions
Creativity in our mind can be improved through a multipronged approach. First, you should have a basic knowledge about the subject, and if you don't then start getting deeper into it, start reading about it, soon you will be equipped with the... |
Despite having all infrastructure, the company's service is quite poor. Today, people do not have much patience to wait. And in this age of fast service, if the staff do not empathise with the customer's complaints or desired service the are bound to... |
We shall achive it. |
This is just the second step in the direction of the victory.After the draft is finalized, it shall have to be passed through Rajya Sabha, following which the Parliament have to pass the bill, after which there shall be law enactment and then... |
Thanks Sudeep for your views. What kind of innovation techniques has he initiated in branding, any ideas ? I mean Harish Bijoor. |
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