Create knowledge
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(rate this)
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not ethical
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40
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32
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ethical
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siddivineetkumar
| Argues in support of
"not ethical"
| 3 months ago
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2sheetal jadhav:- i am really sorry but the fact is even the company people are versed with the thought abt surrogate marketing its a primary fact in every field try and check u will find every branded company doing the same stuff trust me
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siddivineetkumar
| Argues in support of
"ethical"
| 3 months ago
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it is ethical in only certain products and has its own profits as well as side effects once the brand name is well versed to the market then there is a chance of losing the image of the parent product please tell me if i am wrong
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Sheetal Jadhav
| Argues in support of
"not ethical"
| 1 year ago
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I too agree with you, The very purpose of banning advertisements today is defeated by surrogate advertising. Here a different product is promoted using an already established brand name. Such advertisements help in contribute to brand recall....
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Debate: "is surrogate marketing ethical??" deleted from your view.
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