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Cyril S M General Manager & Head - Marketing - High Mast, Bajaj Electricals Limited
 
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1 Add a bit of glamour
2 Strategic Planning & Testing
Cyril  |  Added idea  "Innovate,update the product for current requirement and relaunch"  |  3 months ago
Brand is always connected with people. As today is age of innovation think in current prospective may be through survey / feedback /critics redesign and relaunch the product.
Vinoy Scaria James  |  Supported idea  "Find out reasons for their lagging behind and plan for how to bounce back"  |  4 months ago
I agree with Srinivasji on this one. There are varied reasons for a brand loosing value. One has to go to the root of the problem before deciding the next course of correction. market has changed tremendously over the last couple of years and one...
 
 
Ideate: "What changes should the old brands bring re-create the magic they had?" deleted from your view.
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Yes 
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13
 No
SAthishAp  |  Argues in support of  "Yes"  |  2 months ago
whatever may be the case, education must be a part of life and schools need to be free of cost for education.
Cyril S M  |  Argues in support of  |  3 months ago
Yes. But there should be local betterment boards / committee to monitor and guide the school adminstartion.
Kavitha Shankar  |  Argues in support of  "No"  |  6 months ago
There is a need of standardization here. A small, very small amount of fee should be there so no one takes benefit of the facility. The standard of education must be good enough to lure people to admit their children to such school and shun those...
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Debate: "Free schools: Do they benefit or not?" deleted from your view.
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Yes 
23
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8
 No
Jaygopal Raghavan  |  Argues in support of  "Yes"  |  1 month ago
Unfortunately yes ! thats the price retail is paying today for its troubles. In a country like ours price plays a very crucial role. You should have deep pockets and patience to back your brand to sell normally in the marketplace. This has of...
Cyril S M  |  Argues in support of  |  3 months ago
In order to sell products cheaper orhanizations resort to all kind of short cuts which lead to supply of inferior quality products. They may last for the warranty period with out much problems but life is short.
Meena Deshmukh  |  Argues in support of  "Yes"  |  4 months ago
I think it is time to go back to the small shops which has unique and affordable items which stand out. May be this is the high time the brands should understand what it stands for.
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Debate: "Is price war leading to downgrade of brands?" deleted from your view.
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mall marketing 
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21
 internet marketing
Anna George  |  Argues in support of  "internet marketing"  |  1 month ago
Mall Marketing is not a marketing activity, it is a sales activity. Internet marketing is a marketing activity which indirectly leads to sales and a huge turnover. Regards, Anna George. Web Analyst. Nichepro Technologies. Bangalore....
Cyril  |  Argues in support of  "mall marketing"  |  3 months ago
It is both. People visit both malls as well as internet. Marketing is thro the all available avenues to reach target audience.
Namrata Pathak  |  Argues in support of  "internet marketing"  |  1 year ago
As Abhijit said malls are not everywhere but mails do reach evreywhere. but still it depends on the purpose of advertisement.
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Debate: "people are comfortable with mall marketing or internet matketing?" deleted from your view.
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Indians have become selfish 
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11
 They have learnt to adapt themselves
ಅಶ್ವಥ್ ಶೆಟ್ಟಿ  |  Argues in support of  "They have learnt to adapt themselves"  |  1 month ago
Globalization consist of lots of improvement not in the culture itself but in the way of living. that does not really shows that india is going to be selfish. .. all what matter is the ideology of our low qualified politicians. www.indiagarage.com
Cyril S M  |  Argues in support of  |  3 months ago
Change is the need of the hour to stay with the world in the competetive world. We can achive a lot by being adapting to the situation rather than expecting others to follow. Well while adopting change we must keep our basics right as fundamentals have...
AMISH  |  Argues in support of  "Indians have become selfish"  |  7 months ago
It is a senseless mad rush as you can see from 9AM till 6 PM. Everybopdy is geared up and there is little time for any one who is not connected to their immediacy. In this rush, we do not even stop to think where it is leading us. We have to get...
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Debate: "India racing towards globalisation madly and and forgetting its cultural past..." deleted from your view.
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Review, think and comment! 
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2
 Answer as per your current Mood or situation!
Cyril S M  |  Argues in support of  "Review, think and comment!"  |  4 months ago
It could be either way. Should give comment based on the information available on the subject to give value to argument.
Vinoy Scaria James  |  Argues in support of  "Answer as per your current Mood or situation!"  |  5 months ago
Personally I think it's important to give the debater freedom to post on either side. He may want to address certain points on the other side too, hence his post on the opposite. also, during the course of the debate a person could chage his view....
S. Muralidharan  |  Argues in support of  "Review, think and comment!"  |  10 months ago
To err is human! Mood swing is common in every set of human beings! Thoughts and reflections vary according to "Vaasanas"! You are right, at times we go berserk in presenting our views, that tantamounts to lopsided view contrary to what we want to...
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Debate: "How to react when you asked for Idea, debate or any kind of participation on TOOSTEP?" deleted from your view.
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1 Some factors affecting Indian tourism
2 LACK OF EASY & TOURIST-FRIENDLY INFORMATION
Cyril  |  Added idea  "Poor Infrastructure, Unhigenic conditions"  |  4 months ago
Our tourist places lack proper development, aesthetics, information, cleanliness even at crucial tourist places in comparison with the facilities in foreign countries.
Renashmi Kaur  |  Supported idea  "Lack of a coordinated brand building of India as a tourist destination."  |  4 months ago
Brand credibility is the essence of any product or service.
NATTERAJA R. ARIKRISHNAN  |  Supported idea  "Some factors affecting Indian tourism"  |  1 year ago
The views posted by friends from this are correct. Tourism industries need to give attention on the points indicated and should take remedial actions immediately.
 
 
Ideate: "Factors affecting Indian Tourism Industry?" deleted from your view.
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Recently, a giant retail chain Big Bazaar (Future group) has made change in its corporate logo and celebrated successfully 10 years. It has developed nice television commercial campaign for new look and corporate branding. It is a core competency of Big bazaar that always coming with promotional offer with quality branded products. Now, it has come up with new campaign for New Year with promotional price offer where consumers can celebrate New Year party well. The campaign has released with limited period offer from 17 th December, 2011 to 1 st January, 2012 with the punch line of “Saste Main Party”. We all know that today everything is becoming costly and hike in price of many things day b...
SUMEET DIKSHIT  |  Commented  |  3 months ago
Big Bazaar is no way 'sasta'.Being one of the early entrants they are exploiting the word,a certain basket only is slightly cheaper while other goods like private labels(without any quality guarantee)sell like branded owing to unaware consumer.At...
Cyril S M  |  Commented  |  4 months ago
This is the right time Govt comes out with policy towards the labour in Retail Sector when the debate on foreign equity. Lot is said about Walmart about the same
 
 
Insight: "Big Bazaar : Saste Main Party " deleted from your view.
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1) The most selfish ONE letter word ' I ' Avoid it 2) The most satisfying TWO letter word ' WE ' Use it 3) The most poisonous THREE letter word ' EGO ' Kill it 4) The most used FOUR letter word ' LOVE ' Value it 5) The most pleasing FIVE letter word ' SMILE ' Keep it 6) The fastest spreading SIX letter word ' RUMOUR ' Ignore it 7) The hardest working SEVEN letter word ' SUCCESS ' Achive it 8) The most enviable EIGHT letter word ' JEALOUSY ' Distance it 9) The most powerfull NINE letter word ' KNOWLEDGE ' Acquire it 10) The most essential TEN letter word ' Confidence ' Trust it
Cyril  |  Commented  |  4 months ago
Very Good. Add Approach and Hope - We should have right approach and never lose hope.
Mohammad Bakhsh  |  Commented  |  4 months ago
The most energetic word " Attitude',grab it. Thanks,Mr Manish for refferal.
jairaj shyam prasad  |  Commented  |  2 years ago
really nice Varsha.but i think there should be some minimum amount of EGO in everyone as it is one of the tool to boost self-confidence.eager to hear comments.
 
 
Insight: "THE MOST" deleted from your view.
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Steps to take in creating a powerful and rewarding 2012: Write yourself a letter describing your dreams and desires for 2012. Include all the aspects of your life—your business, vacations and new opportunities you would like to explore. Keep adding to the list for a few days. Our thoughts will keep multiplying when we give ourselves the freedom to be honest and not pass any judgment on our vision. When you feel your list is complete, create different categories for your ideas (business, vacations, social events, family and friends). Plug the ideas into the different categories. You will be amazed what thoughts surface. Congratulations, you now have your dream list.  Choose both a big and a ...
Cyril S M  |  Commented  |  4 months ago
Be open, positive and work or act for win - win situation which will benefit all in value chain
bluecompany  |  Commented  |  4 months ago
DOING THIS THINGS ARE RIGHT BUT PEOPLE FORGOT EVERY THING .......THEY ONLY REMEMBER LAST DAY THAT IS 31st DEC...
 
 
Insight: "What is your new year Resolutions ?" deleted from your view.
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