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The emergence of rural markets as highly untapped potential emphasizes the need to explore them Surge in the publications on rural marketing is an indicator of the interest in this emerging domain of knowledge. However, studies have been widely fragmented and time has come to consolidate the knowledge that has evolved over the past years. Consumer culture, spurred by rapid economic growth, is spreading to the vast rural areas where two-thirds of India's 1.1 billion people still live. The trend is creating new opportunities not just for big business, which has long focused on the urban middle class, but also for some of India's poorest citizens. Some impulses to go RURAL: Large Population Th...
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Jambu Iyer
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| 3 years ago
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There is absolutely no doubt of the opportunity Rural India beholds.......As far as my state is concerned(Tamilnadu) I am seeing leading brands queing to set up showrooms in Tier 2 & 3 cities........added to this is the fact that there are very...
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Dasari Srinivas
| Commented
| 4 years ago
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Yes i agree with above given passage.Because in coming days there will be a huge market for the companies from Rural Market than from Urban Market.
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shailendra sood
| Commented
| 4 years ago
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Majority of population still lives in rural. Definately there is huge market potential
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Trends: "Rural market has immense potential’ " deleted from your view.
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Periodically I ll find a post in the blogosphere lamenting the amount of money that enterprise software vendors pour into sales marketing. In most companies, sales marketing expenses are 2-3X those applied to product development. While there are countless articles, books, methodologies and consultants available to increase the efficiency of product development, the cupboard is comparatively bare when it comes to efficiency in sales and marketing. Sales and marketing expenses are, in the abstract economic sense, wasted money. If customers were omniscient they could order whatever they needed on a web site without vendor prompting or encouragement and take vendor sales marketing costs down to ...
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Dasari Srinivas
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| 4 years ago
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My Dear Friend it is absolutely a Good Article.I can say Sales and Marketing are like heart of the company.You can live with other organs for a period but with out a heart you are no more.
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saurabh dixit
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| 4 years ago
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you know with out spending in marketing and sales you cant achive huge targets.These two are the pillers for sales.
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Trends: "Software sales & marketing costs" deleted from your view.
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