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The US based email list management vendor, MailerMailer has recently published the results of their annual email marketing survey. This survey is based on data collected from over 300 million email messages sent from a network of over 3,200 email marketing users. Having read the full report, here is my take on the key findings. 1. 74% of all opens occur within the first 24 hours Whilst this is great for measuring an instant response, don’t fall into the trap of removing relevant links, images and landing pages from your site, some recipients will still save your email for reading at a later date. 2. Best days to send are Mondays and Tuesdays Try and plan your communications activity around ...
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Gaurav Gandhi
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| 3 years ago
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It is really a good insight on the email marketing trend which changes like a season. Atleast this what I have experienced till now.
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Samir Das
| Commented
| 3 years ago
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Everyone thinks differently and the way they react to the things are different. In short everyone is different from others. So coming to increasing the number of e-mail response all depends on they behaviors what they like or not. But if we able...
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Insight: "Tips to improve your email response rates" deleted from your view.
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If you regularly email your audiences, then you will want to ensure that your email gets to as many people as possible, there are some basic things that you need to avoid. The first challenge is to get past the spam filters. Nearly everyone is using some type of filter, many of these are using a set of parameters based around the content of the email. So, you need to make sure that you write your message with the filters in mind. Two words to avoid like the plague are: free - as in ‘register for your free place’ click - as in ‘click on this link….’ You should also avoid the following: WORDS IN CAPITAL LETTERS You might want to check out this resource for more words to avoid: spam alte...
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Viktor Stephen
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| 2 years ago
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Mr. David, today most email services black dot you as a spammer if you send email to more than 50 recipients. So, I don't understand how your suggestions are useful even if you do manage to get past spam filters. Would you care to elaborate?
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Insight: "Improve your email open rates - tip #1" deleted from your view.
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Are you sending to the correct list? This might seem pretty obvious but there are actually a lot of ways you can go wrong with this, even if you have only one mailing list that you never segment in any way. The most common problem is when you send a test or targeted message to your entire list. Check twice before you click the send button. When you send duplicate or irrelevant messages, you increase the chance that you’ll annoy your audience and that they will report you as spam or simply click on the Unsubscribe option. If you have taken the trouble to segment your lists, then the risk of getting it wrong increases in line with the degree of segmentation. So, why is segmentation important?...
Insight: "Improve your email open rates - tip #2" deleted from your view.
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