Is CSR today necessary for business to flourish?

Remember the Seven Deadly Sins?..two i am citing for reference, "Knowledge without character and Commerce without morality." A business shall be established with the purpose of serving the higher interest of society. America is great for the fact that they are called as the United States and it is made greater by the works of Carnegies and Rockefellers through foundations as a service to humanity. America continues to do the same. For a detailed insight read "RICHISTAN"! India will emerge as the land of philanthropists in times to come.. "It shall prove the gateway through which the idea of capitalism will establish its virtue in the largest land of democracy." "Capitalism - The Unknown Ideal as written by Ayn Rand, shall remain lurking behind the hinterlands of India, and we Indians will not realize its power and significance unless we command the integrity to serve for the greater good....