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3G Netbook At Rs. 10,000 – Will it be successful ?

Created by : Leena Pawar, Tech Architect, IT Infotech  | 10 30 2009 11:54:12 +0000
Industry : IT ProductsFunctional Area : Growth(Strategy & Execution)
Keywords : google airtel tata hp qualcomm 3g netbook kayak
Activity:  1271 views;  last activity : 07 06 2010 20:18:09 +0000

Qualcomm, the US-based mobile chip-maker announced in November that they were working on a low-cost PC, codenamed ‘Kayak‘. A ‘Kayak’ for all those who don’t know is a small, sleek and fast boat used by American Indians (Red Indians). And India might be the testing ground. The computer will be priced under Rs. 10,000 (200$) and might be tested in India by the second half of next year. They chose India because of low PC Penetration, huge untapped market and attracting those with low purchasing power

The Kayak will be solely dependent on India’s 3G network. With the 3G network enabled, the Kayak will have access to high speed Internet. The PC has a design model and very specific software specifications, all of which will be made available to device manufacturers. It will also let us make calls. Qualcomm is already in talks with Airtel, Tata and other service providers.

It will also provide support for connections to TV, computer screens and other display devices and will contain a built in display. Other obvious additions are mouse and keyboard compatibility.

So, dear friends, what do you think? Will this be a successful in India ?

  
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The potential for the Kayak is huge. From education to farming to e-governance, the potential for a cheap fast internet enabled computer is enormous. Increasingly, local governments in India are beginning to use social networking sites as a means to communicate with the citizens. While e-governance today is basically about government content on the web, the e-governance of tomorrow will increasingly use the social networking platform. The Kayak is designed to take advantage of the social networking platform. It will surely have a good market in India.
By Leena Pawar, Tech Architect, IT Infotech  10 30 2009 11:54:12 +0000
 
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The funny part is, all international companies are eying the Indian market. No Indian company is taking interest. Apart from these, the trend with technological innovation is getting increasingly focused on the India and the rest of Asia. In fact, it subscribes to the trend of “reverse innovation”. The process of reverse innovation begins by focusing on the needs and requirements for low-cost countries like India and China. Once products are developed for these markets, they are then sold elsewhere – even in the West – at low prices which creates new markets and uses for these innovations. So, we can say, they will have a good market abroad but not in India..
By Sameer Joshi, Project Manager, ADP  10 30 2009 12:02:28 +0000
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To kickstart mobile videotelephony we need a device with screensize of 7-9 inches. A cheap 3G/4G enabled netbook/tablet could enable this for millions. Moreover, this can enable working on multimedia content and office applications which are cumbersome in the 3-4 inch screensize of a smartphone. 
By Vinod M Raveendranath, Managing Partner, AmfiOS Technologies  | 02 13 2010 21:14:46 +0000
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Kayak will be successful in Indian market. People are still waiting for low cost models with limited features for various business needs. Nothing to feel bad about their selection of India for testing as it is a untapped market. Certainly,this will be successful!!
By Abdul Raheem.Syed, Systems Engineer, Leading CEM vendor  | 10 31 2009 18:28:08 +0000
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Any doubt about that....NO...Not at All...

It will surely have a good market in India.Kayak will definitely FLOAT smoothly

After all no politician will like to not get in touch with public whether he performs or not that is other issue as also because Kayak is going to be within reach of common man.

The success of socio-networking sites is going to be one of the pillars of KAYAK success.

 
By Manish Grover, Account Manager , Impressico Business Solutions Pvt Ltd  | 10 31 2009 05:28:48 +0000
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At this price point with 3G it can become highly successful. India specific applications, more online shopping choices and good signal quality will make it a hit.

Only constraint will be if qualcomm restricts its use to CDMA networks. Both CDMA majors in India have launched GSM networks signalling stagnation or death to CDMA technology.
By Prasad PN, Zonal Sales Manager  | 10 30 2009 16:58:00 +0000
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Yes Leena, i m fully agree with u. This will be very successful in our India.
By ranjan mittal, service team leader, Vodafone  | 10 30 2009 14:45:36 +0000
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Surely, this initiative will succeed. India was one of the pioneers of the “Simputer“ few years back. Launched around 10 years back when even basic systems cost half a lakh, the Simputer was also priced at 10K. It was hopeful of selling 50,000 machines by 2005, but managed a sale of only 4000. Also, the 3G saga seems to go on endlessly. And there’s a lot of big businesses eying it.
By sumitra dutta, Consultant, XYZ  | 10 30 2009 12:01:20 +0000
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Actually its very difficult to judge success/failure of the product without launch or pre-research. iPhone is one example for USA, it was highly criticized by Media, BUT it worked! iPhone has changed usage of Touch screen without any supportive like other PDA does (Pen, Stick etc) & today almost every major Mobile Mfgr Co. has copied iPhone. This single mobile phone model has captured Cell phone market. My doubts about success of this kind of NetBook in India due to non availability of Mobile network & awareness of using Internet. It may get success in Metros & Mini metros but not in rural areas & heart of India live in rural & small towns. Major hurdle is many Mobile phone models which has equal features & programs to do similar work. HTC's Windows mobiles are very capable of doing almost everything which Office PC does & NetBook is only talking about Internet. Keep going India !!!
By Bavin , Stratergic  | 11 03 2009 14:15:12 +0000
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when several earlier attempts at anything less than a fully-fledged PC have enjoyed limited end-user acceptance, especially on the open retail market, and they eventually fizzled out, as we shall see further down.

Kayak is not a fully fledged PC with all its processing and storage capabilities but instead is a more affordable alternative to a PC intended to help bridge the digital divide over widely available 3G wireless broadband networks especially in emerging countries where there is little fixed line or fixed broadband penetration.

Initial Kayak PC alternative units, manufactured by Taiwan-based Inventec Corp, will be used to initiate user trials during the first quarter of 2009 in Southeast Asia on both CDMA2000 and WCDMA (UMTS) networks.

However, while there’ve been several attempts to provide more affordable alternatives to full-blown PCs in the past, with few exceptions such as the Apple iPhone and perhaps the netbook PC sized PSION Series Seven personal digital assistant still used by Fairfax Media editor Avanti Kumar to write his stories at press conferences, all the other offerings have at best had relatively limited success, and Nicholas Negroponte’s One Laptop Per Child notebook PC alternative isn’t exactly rocking either.

I will be glad to have Kayak been accepted by the users, but according to my opinion and being based on statistics, I think Kayak in not going to boom att all...
By Kaushik Das, Asst. Teacher, Nilnalini Bidya Mandir  | 10 31 2009 17:34:52 +0000
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Sameer is right. Because of reverse innovation, this product will do good job abroad but not in India...
By Mrigena Ray, Sales/BD Manager, IBM  | 10 30 2009 14:53:43 +0000
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