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Created by : Sujatha srivastava, Associate/Senior Associate, AT Kearney  | 07 26 2010 07:47:49 +0000
Industry : Radio, TV & FilmsFunctional Area : Homes(Personal Interests)
Activity:  1398 views;  last activity : 08 06 2010 06:15:50 +0000

Marriages being made in heaven is an obsolete statement these days. Marriages in India have been for a very long time now, been decided by either marriage brokers, or in today’s age matrimonial sites. Matrimonial websites have become an integral part of the Indian community and this sector only seems to grow.

Though usual suspects like Shaadi.com and Bharatmatrimony.com have been in the game for a long time, they have always focused on people in the “marriageable age”. So what about those past this certain age? Well, now those past their “prime” have a reason to rejoice with the launch of 40plusMatrimony.com.


So, will be success??

 
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With that being said, the idea of 40 years or older people getting married in India is bit of a new concept. There are many unmarried/divorced folks of the targeted age group who would love to find a partner but unfortunately due to the social taboos associated with it in India, most usually prefer to give the opportunity to meet someone. But with the launch of 40plusMatrimony, this might be up for change.

Hopefully, 40plusMatrimony will turn a new leaf in India’s “marriageable age” notion. It will be a bit of an uphill battle though.


By Sujatha srivastava, Associate/Senior Associate, AT Kearney  07 26 2010 07:50:10 +0000
 
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Life is not till 39!!!

All The Best For this 'Bald and Beautiful' Idea


By Adarsh V Peter, Head/Creative Visualisers, Vyga Animation System Pvt Ltd  | 08 06 2010 06:15:50 +0000
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yesterday i was talking to a widow friend at her 54. she has an offer from a person nearing 60 for marriage. she doesnt want to face loneliness. marriage, she feels, gives her security, a meaning to life, mutual help .what is wrong in it. India is also preparing for a change now.
By S.SUBASH , General Manager - Realty Promotion  | 08 06 2010 05:01:26 +0000
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yes It will work.Look at the present market condition ,most of the youngsters prefer to marry late .


By srinivasanrajagopalan , manager marketing, ivr prime urban developers limited  | 08 06 2010 04:45:10 +0000
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40 PLUS COMPRISES OF NOT ONLY UNMARRIED, BUT ALSO WIDOWS,WIDOWERS,LEGALLY SEPARATED.THERE ARE A GOOD NUMBER OF PEOPLE IN THIS SEGMENT.BY THE TIME THE LIST GETS EXHAUSTED THERE WILL BE MANY MANY ADDITIONS.


By s.baalu , Consultant, XYZ LTD  | 08 02 2010 12:31:23 +0000
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will work in todays conditionmost of the people prefers late marriage. I have a feeling this .com may work well.


By srinivasanrajagopalan , manager marketing, ivr prime urban developers limited  | 07 29 2010 07:26:00 +0000
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it depends upon the mindset of an individual these days both the genders have become independent and equally eminent in their field of work that relationship is always a distant dream or may be happens late in life.In a way guess this will benefit such categories who wish to marry late.
By R.SURAJ KUMAR, QUALITY ASSURANCE SPECIALIST AT AZURE IT SOLUTIONS INDIA PVT LTD  | 07 29 2010 03:08:48 +0000
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The present scenario will definitely make this work out.
By Nirmal Mohamed Nazir, MBA/PGDM student, CIAL ACADEMY- Cochin  | 07 29 2010 02:00:26 +0000
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I think its good for those peoples who don't maary because of their carrier or for support to their families. Some people got married but due to some reasons either they divorced or their partners are no more in this world.

40plusmatrimony will help those people and then they also live their life which was away from their daily routine.

Lets C how it effects those who are waiting for their partner from so long....


By Ankit Goel, SSCS, AonHewitt Associates  | 07 28 2010 12:42:49 +0000
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JODIA TO UPAR WALA BANATA YE TO SIRF ZARIA HE ..........
By HEMANT VERMA, Marketing and Branding, NAVNEET PUBLICATION INDIA LTD.  | 07 28 2010 11:59:45 +0000
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There is a misconception that people above 40 are not useful or not productive. This is a very bad idea.People above 40 are far more matured and can understand life better. So I am of the view this will certainly be successful.


By Shashi Kumar U, Manager accounts & commercial, Mazda Concrete Products Pvt Ltd  | 07 28 2010 11:44:19 +0000
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yes..it will work and maybe even create a new buzz with too many people hooking on to it.
By Kiran Sethumadhavan, Partner, Sunrise Associates  | 07 27 2010 11:15:51 +0000
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This is new concept for India but its gonna work. Changes are inevitable and 40+ would like to have their partner. Another reason behind it is we are separate family and not joined. So, 40+ will in need to have companion.

Thnx & Rgds

Keval 


By Keval , Founder & CEO, Cloud Computing TechSolutions Pvt. Ltd.  | 07 27 2010 07:58:46 +0000
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well Mr.Varghese I know enough 40+ men who are not married and would like get married too.
By parwati singari, Lifestyle coach., Indepenent practise  | 07 27 2010 07:37:04 +0000
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Hi, I know many male and female unmarried till their 40s due no time for getting married. This could be a good option for  40+ to find partners.


By George Varghese, Proprietor, Jecyees  | 07 27 2010 04:47:26 +0000
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Firstly hi Sujatha going through your interesting debates well would definitely be a contirubution to this one. I would say yes why not we have to breakaway from the age old conventions and everybody have their own life ambitons and desires keeping in check nothing goes overboard harming their personal relations. This would be the ultimate mantra to make any move in life successful not drifting too much would support the above topic "it would work out"


By Sairam , LEAD Projects, Silicon Edge  | 07 27 2010 03:41:31 +0000
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Numerous in 40'S are living isolate & looking for companion. Not necessarily, these 40's are never married. There are many who lost partners due to various reason can comfortably look for a companion. Beware of cheats , particularly, those who in 40's  owning wealth.Within our social custom, we can make use of these facility. Again, caution is to be taken for frauds.


By KALIYAMOORTHY , Oil & Gas Area Coordinator, Undisclosed  | 07 26 2010 16:59:13 +0000
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With so many people not getting married past 40 due to various circumstances can avail this opportunity.


By B.Raju , executive secretary, Wintelligence Systems Pvt. Ltd.  | 07 26 2010 15:35:27 +0000
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it should work ! As life is becoming busy ! target in life to achieved ! No one is eager to wedding . At least at 40 they can think to get their right partner..
By Amar Viplow.B, Geographic Information Systems-GIS  | 07 26 2010 10:09:24 +0000
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Its a clear signing of spouses losing patience and loyalty towards each other, if its meant for broken marriage. Otherwise, for those who, due to social compulsions left out, are unmarried yet, this would be a welcome measure from the samaritans!
By S. Muralidharan, Executive Director, Knowledge Foundation & Campus Around the Corner  | 07 26 2010 09:03:06 +0000
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In India, marriages are too much bounded by artificial ethics, rules and regulations. However as things are changing rapidly as per circumstances and power of decision in hand, marriages are moving towards a generalization of making a couple, who share common interests and can live with each other happily. That's all.

It should work, because it is in interest of lots of people, who live a life of segregation just because a social rule or policy has been forced upon them, due to certain circumstances, say becoz of old age, death of partner etc. If something that makes people life happier, the new practices would be adopted faster.


By Vishwas , -, --  | 07 26 2010 08:55:46 +0000
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I m not argues this we are living in India & India now for culture & ethics and many more so after doing marry 40plus all these activities effected………….
By Ruchi Raikwar, Software Developer, madhya pradesh madhya kshetra vidyut vitaran company limited,bhopal  | 08 06 2010 05:10:22 +0000
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Who are willing for 2nd marriages it is beneficial only those. Other wise in India after 40 matrimony might not work out because at that time our responsibility increase and also our  social status become more important for us.


By Diwakar Tiwari, Chief Manager, THE Arvind LTD  | 07 26 2010 09:49:11 +0000
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Shaadi.com recently released vertical websites for specific communities like Bengalis, Assamis etc., which was definitely on the lines of the similar step taken by BharatMatrimony earlier.

Though this might be helpful to those looking to get married within the same community, as a free thinking “Indian” I don’t support these new initiatives. I might even push that thought further by saying that in a few years down the line such community based segregation will most probably become obsolete.

So, 40plusMatrimony might not work out.....as of now...


By Saurabh Awasthi, SBU/Profit Center Head, ONGC  | 07 26 2010 07:55:36 +0000
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