A well structured lay out and a simple message. will quickly attract the attention.

Yes Mr. Manoj, a simple message will always get spontaneous attention

I support your views, Manoj.It's a new trend in current market.

Apart from being simple and placid the message shouls also have following qualifications:

1) Clear and Succinct

2) Relevant

3) To the point

Yes definitely, thanks for referring Mr.Malladi Madhukumar.

it should be appealing to attract the attention of the customers.

A well structured and simply worded message is likely to apply to a greater cross section of the market generically and consequently interest a greater cross section of the market.

Since markets are expanding and so many products are in the shopping list of rural comsumers also such as mobile phones, watches, washing powder, toothpaste, shampoos it is equally important to reach out to this segment as they constitute 70% of the population/consumers.

As such a well structured, simple understandable language should be followed.

COMMUNICATION IN OTHER WORDS IS MEETING OF MINDS.THE PURPOSE TO MAKE THE OTHER PERSON UNDERSTAND WHAT IS REQUIRED TO BE COMMUNICATED.THE MESSAGE SHOULD BE  CLEAR,UNAMBIGUOUS AND SHOULD REACH THE TARGET CUSTOMER.IT CAN VARY DEPENDING UPON THE TARGET SEGMENT.

now a days peoples are more practical. a well structured and simple message will reach them easily and sure it'll attracts  the customer.

It will surely attract the people

Yes right, it should be eye catching to attract the viewers.

Thanks Mr.Manoj

Thanks for the referral Mr Manoj.

Advertisement is all about reaching the maximum audience in minimum time using minimum recourses, simple pictures and easy to understand message.

" as per todays market wether we relate to consumers or the sellers ,advertising in easy language is fruitful ,it makes an individual understands his necessity whether this product is usefull to him or not,and even if we look on the sellers point of view he may even save his time by making it simple for the buyer to understand.....

Simple language will make the product reach the masses but one thing should be taken care of is what is the product if the product is for the niche market then the language should be polished & sophisticated.

Thanks Manoj for refferal. For a product to survive in our country the language should be understandable by all prospective customers which is one billion plus and leave a trce in the mind of the customer and the same should be advertised again and again.

One example may be Vivel by ITC. Now they have changed after repeat purchase are on and new customers are coming in.

The company like HULL is trying to make the size of cake bigger on cosmetic indutry as a whole to sustain the growth and profit.

In a country of 100 billion people,the strategy should be to capture the market. This is only possible when consumers understand the language of the advertisement and connect with it. The market strategy should be so planned that consumers should not be drawn in dove,but they pick up the item for its utility, quality, and help in mouth publicity after its use.