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About suburban customers attitutde towards retail stores

Created by : Prabhakaran A, MBA/PGDM student, Asia Pacific Institute of Management  | 01 26 2011 13:23:39 +0000
Keywords : about suburban customers attitutde towards retail stores
Activity:  54 views;  last activity : 01 26 2011 13:23:39 +0000
 
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Organized Retail store should be launched in suburban towns Vs No should not
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In very big cities and in metros there are Retail stores like Vishal,Big bazzar etc..Tata chroma also engaged in those activities.Chroma said that"Price is a Hygine factor",for them budget is not an issue.I think this is a healthy thing.So now i engaged myself in "Marketing research to study the suburban customers attitude towards Retail shops".the main objective of my research is if a retail store is launched will it work or not.what are the modifications should we do like that.My focus group is the persons having income less than 2,50000 per annum.
By Prabhakaran A, MBA/PGDM student, Asia Pacific Institute of Management  | 01 26 2011 13:23:39 +0000
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