ADD SOME MOBILE MUSCLE TO YOUR HEALTH CLUB'S MARKETING CAMPAIGN

Health and health clubs countrywide have already observed the positive impact that a direct mobile marketing drive can have on producing business. By delivering anything from membership specials to registration discounts, clubs have felt how mobile marketing can accelerate their store traffic SMS Marketing Campaigns.

But now Self magazine also discloses that SMS technology can be used to connect on a dissimilar degree with fitness-conscious customers, in a way that instead aims to build a club's popularity as a health and fitness expert rather than one looking simply to increase business.

Capitalizing on the intimacy of SMS marketing

For a choose-in fee of $2.99 per month, the magazine sends subscribers a series of daily text messages that provide instructions on achieving improved fitness, whether through exercise or diet. What the editors at self have done is hold the closeness of text message marketing by providing readers with well-timed, health-related reminders. Examples of the messages take account of a noon-time reminder to eat a healthy lunch, accompanied by a suggested calorie count, or a morning reminder not to forget those sit-ups.

Smoothly, the messages comprise links that take readers back to the magazine's website and subscribers also receive a Recipe of the Week newsletter. It's all in an effort to build Self's image with healthiness-minded consumers, and the magazine's capitalizing on the personal nature of text message marketing should be a lesson for even small, locally owned fitness and fitness clubs.

Get personal with mobile - the benefits will follow

 marketing by sms capabilities give club owners an close, one-on-one way to stay topmost-of-mind with consumers, and Self's use shows how a campaign doesn't have to directly encourage people to come to the store in order to be effective. Sure, mobile campaigns that provide 2-for-1 memberships work great, particularly to drum up business in the short term. But intermingled with an additional service-oriented use of text messages, a mobile campaign can build your club's image and have long-term positive effects.

Self magazine shows us how. Local fitness and health clubs can learn. By establishing itself as the leading fitness specialist in its community, a fitness club will reap the benefits when consumers do in the end decide to make a commitment. And daily fitness tips sent via text message are the ideal way to build that reputation.