Advertising and sales

I would like to spend more money on Advertising: Why?

1) To be known in the market.

2) To raise and satisfy customer exceeding expectations.

3) It is an strategic media which bridges the gap between the client and the company.

4) To acquire more database of customers.

5) Trend analysis.

6) To reach right audience.

7) To be competitive.

8) To be more proactive.

Advertising is one of the promotional medium to attract sale. Sales follow promotion and therefore a Marketer would prefer spending on a medium that helps him generate leads. Profits are booked on booked sale volume. his focus thereon is to keep the customer satisfied by rendering good service, and not to spend again over a sale.

The END RESULT OF ADVERTISING IS SALES!! Making a comparision is utterly foolish. Advertising provides the impetus for the buying process to begin.

An MBA would ideally begin with Advertising. Thats what he / she is trained for. It always has to begin with the BRAND. The values and attributes the Brand stands for give way to a communication that needs to reach the mass for it to generate interest and inquiry into the Brand. The brand defines the product verticals and thus the rpoduct is born which in turn represents the values and attributes and even the strength that the Brand stands for!!

An MBA or not, any process that requires its culmination into Sales requires Advertising.

The job of the sales department is to make the product available in the market. Advertising must be given a priority in order to support the sales force to achieve the increase in sales through repeat orders, especially when the coverage of product placement is so huge, say for the whole country.

It Depends!!

When i joined IIM-I, the first thing i was taught was, the types of concepts, ex. selling concept, production concept, marketing concept.... and some other few.... now which MBA are we refering to here is not known to me.... because as an MBA myself i would prefer to spend more on that segment which is the life line of my company...... for major player in the market promotion(advertising) plays this role as they are dealing with certain type of product..... but when its about products which souly depends on your sales force to sell them.... then please.....spend more one selling not adverting ...

So it souly depends on what type of product are we dealing with to give a Correct answer to this question.

ex.

1) if you want to sell a chocolate you would need to advertise more.... because you distributors work is done when the chocolate reached the retailer shelf..... your advertising an only make your cusotmers aware of your product.....

2) if you are a Pharma company and you have launched a Non-OTC drug or a prescription drug... then it your sales force who will promote your product with the doctors as they would priscribe it... so put money on sales..... cool

it will be advertising,Its a must to spread awareness to general public and sales will happen automatically.

I think Advertising.After that Sales would automatically increase.Without awareness how can a product sell...? Therefore I support Advertising.

I would go for Advertising as Ads is the one which registers first in the mind, as the saying goes it is of no use who comes first to the market first but who or which product registers first in the mind of the customers is more important. So i would go with advertising and a quality product to go with..