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By
Pmb Softnet, SEO, pmb softnet
| 03 23 2013 04:39:57 +0000
Dear Folks!!! Yes, 2 a Gr8 extent , I agree that Indian Ads industry is losing is effervescence . I am of the viewpoint that ads R part N parcel of marketing and they R very helpful in boosting D sale of a product/ Service . V can easily C around us that whether its posters,banners,Mags pamphlets, silver screens, Broad sheets, telly tubes ,billboards,Radio ,Information superhighway etcetera etcetera all these medium R regularly used by the companies to market their products/services. Cos regularly pump humongous amount of money in making ads. Only handful of D ads appeal 2 D ppl N most of them R just like In N out Branded products which lose their sheen N crescendo N vanish in2 thin air after a short span of time. In nutshell,D ads. Which create a long lasting impressions in D mind of people R D ones in which out of the box logic is used or D ones which carry a catchy punchline/ words (which D ppl. starts using in their day to day life N talk about D same) or D ones which have gud sense of humor or D ones which R endorsed by D celebrities who R in lime light these days ,being wanted N admired by D public N having a gud mass appeal. Thnx & Rgrdz Very truly Harminder Singh Gumbhir TSB(Tehzeeb Square Boy) Lucknow
By
Harminder Singh Gumbhir, FA(Floor Associate), BP(Best Price)BWPL(Bharti Walmart Private Limited )
| 01 25 2013 07:38:53 +0000
There are too many ads shown on TV, every now and then also with repeatitions. It seems there is no regulation for the quantity too.
By
Mandar Naravane, Freelancer/Consultant
| 08 05 2012 12:30:11 +0000
By and large, companies target the reach of the mass. In the bargain, they loose certain advanced tools/ technologies. Cultural background , also, restrict their circulations. Colourful, theme driving, culture-oriented, understandable, easy reach media's with clear & simple terms makes advt modern. " Advertisement looks through Eye's not through Mind" is the phrase this Industry follows.
By
KALIYAMOORTHY , Oil & Gas Area Coordinator, Undisclosed
| 07 27 2012 04:30:19 +0000
yha u r write
By
bharat , Legal Consultant/Solicitor, bharatkumar lawyer
| 04 30 2012 13:14:55 +0000
in present scenerio we need risk takers to take risks & try new standards of advertise industry.
By
Gourav Sarmai, B.Tech/B.E. student, chandigarh group ofcolleges, gharuan
| 04 27 2012 10:13:08 +0000
uumm yes
By
Ajay Blacksmit, administration, india
| 04 27 2012 05:23:04 +0000
There is no innovativeness in our ads. Most of the ads are xerox copy of the foreigners. The foreign and Indian envioronment are quite different is still unknown to most of our ad houses.
By
sanjay dey, Tax & accounting , Consultatnt
| 04 15 2012 18:17:15 +0000
yes due to lack of innovation.........
By
Tejaswi Dubey, CEO, Aastha HR Solution/www.aasthahrsolutiuon.com
| 04 14 2012 15:49:03 +0000
"We advertised for a night watchman and the same night we were bobbed" goes the story !!
By
Suryanarayan Murthy, Free lancer
| 04 13 2012 08:30:03 +0000
Too much of celebrity endorses are playing a spoilsport.Many a times i noticed that the advertisement deviate from the real path of presenting a product's importance.They just seems to concentrate on the popularity of celebrity status.For example, these days one advertisement of a salman khan endorsing a banyan, is just a headache, it has nothing to do with the durability or need of a banyan.Nowadays, people are very clever, they do research themselves before buying a product.Ad companies must try to present the real fact behind presenting the product and should not just depend on the celebrity status.
By
KAMAL NAYAN KHALKHO, Freelancer, Equity Research/Analytics
| 04 11 2012 07:54:11 +0000
keywords depicting brands are stale not d industry implies creative tycoons must be hired by media inc.
By
Ajay Blacksmit, administration, india
| 04 09 2012 08:27:54 +0000
In my point of view today's customer has become very much smart.Ads which makes sense are very few.now new innovative adds are required which have sense as well as meaning.
By
GAGANDEEP SINGH KALRA, REALTOR, GB CONSTRUCTION
| 04 06 2012 09:19:41 +0000
I am very doubtful whether in today customers are really influenced by ads.People may appreciate ads with melodious jingles popular star faces a sparkling visualisation but their choice will certainly come from their senses.
By
Sabyasachi Dasgupta, Project Manager, Ajayraj constructions Pvt Ltd
| 04 06 2012 06:48:14 +0000
Darshana, In my point of view our ads are now getting boring due to cluttering, i think today's customer has become very much smart. Due to lack of pertinent customer knowledge ads are not able to hit the barrel hard
By
sushanttomar , Relationship manager at indiabulls
| 04 06 2012 06:42:32 +0000
Darshana, you hit the nail on the head but we are not just lagging behind but are already way behind. Yes, a few streaks of silver lining that can be seen in this are the individual flashes of brilliance in terms of innovative ad campaigns like the "Mentos - dimag ki batti... ", Amul, fevikwik campaigns etc. But where the indian advertising industry lags behind is just not in creatives but in strategy. We usually cant look beyond the tv and print campaigns when a whole range of experential campaigns and online avatars are being created for a brand worldwide. Our online presence is miniscule. I would blame both agencies and clients equally for this sorry state of affairs. Clients becuase they do not respect the advertising agency folks with whom they trust their brands - they usually treat agencies and the staff as their personal doormats imposing their idea only because a particular marketing head at the clients side is an MBA from a premier B school or for the simple fact that they are picking up the tab at the end of the day. Im the west the agency-client relationship is still respected and sacrosanct. Agencies becuase they lack unity and self discipline unlike the agencies in the west. We are happy to poach each others clients and talents and even go to the length of having second or third agency names on letter heads to service conflicting accounts sometimes with the same set of people operating from a different address. Add to this the absence of self-regulation, proper rules for advertising (anyone with money can start an ad agnecy - even it could be an autorikshaw driver)and lack of govt support or a strong trade body like what NASSCOM does for Software industry - you have the perfect recipe for disaster !
By
Jaygopal Raghavan, Marketing Manager, Landmark Group
| 04 05 2012 19:40:06 +0000
In order to take the ads to next level, we have to think beyond the boundaries. Let us think like Newton to develop advertising ideas.
By
Santosh Kumar Mohanty, Civil Engineer-Municipal, Sambalpur University
| 04 05 2012 17:06:52 +0000
Darshana is completely correct at her point. Just a spell check here"........we need innovative methods to highlight ourselves and show that we too are food at advertising." I believe Darshana must have thought of typing it as "good" but what came up was "food" . Anyway, good food is always good. Since the word used was food, I have it here. Unless you have an innovative " Cornflakes " Ad at the TV, breakfast with kids at the dining table would be the Kurushetra, where time is running fast and the errant school kid swears by milk and cornflakes as his greatest enemy. " A disneyland character here does the magic and turns the kid into Romeo( The greatest lover) and cornflakes into Juliet( loved as if no tomorrow). This is all about advertising, how we influence minds. Gone are the days" when singing the song" Vicco Cosmetic, ye hai ayurvedic, Vicco Cosmetic Ayurvedic cream, Keel muhaso ko jad se mitaye, haldi chandan ke gun isme samaye,twacha ki raksha kare ayurvedic cream, Vicco cosmetic Ayurvedic cream" and then a ear piercing sound (teeeeeeeeeeeeen) used to make the housewife remind her husband to get it for her from market after office, else he would have to stay out of the house that night, unless he gets it. All things change and so changes human mind.
By
Amarendra Gogoi, Law, Law
| 04 05 2012 12:35:36 +0000
I'm in absolute support of your argument, Darshana. Over a time I have experienced that the Indian ad industry takes pride in copying (err.. getting inspiration from) their western counterpart. There are very few genuinely creative efforts made. And I'm not blindly supporting your idea here. This is the observation and experience of many years of my professional life.
By
PG , Top Management, INMANTEC
| 04 05 2012 11:15:20 +0000
I believe that we need innovative methods to highlight ourselves and show that we too are food at advertising. Many old ads which make us feel nostalgic are also really good example of advertising. If we want to meet the international standards we need to think beyond just brand ambassadors..
By
Darshana Sawant, HR Manager, Leading IT services company
| 04 05 2012 10:42:40 +0000
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I want to support this side. Our ads are good & shows that we have creative ideas, but some ads are really bad to see. Ex. Saif 's ad of Rupa Frontline.
By
SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd
| 12 29 2012 05:09:37 +0000
According to my view 65% of the adds are very creative with some unique features,expected target group defintley getting the correct message in a simple manner and on the other hand getting induced to purchase the brand.but 35% of the advertishment not communicating the coerrect message to the target vieweres,it's all depending on Brand Manageres creativityand capacity of the individual.
By
R.Saseenthren , Freelancer, FMCG/Foods/Beverage
| 08 13 2012 16:29:02 +0000
Indians are very Creative, intelligent and talented.This clearly reflects in their ads on TV....As a result of which the companies foreign companies like PEPSICO are earning like anything...So I request my Indian colleagues to make ads for only Indian companies...
By
vijaya shanbhag, Proprieter, Vijaya Services( Logo Designer)
| 07 27 2012 11:34:05 +0000
no doubt, we are in advanced stage of advertising and our people know how create an impact on masses....so hats off for all whose ads really makes an impact in the society
By
varsha , Head/VP/GM-Quality, frac
| 05 23 2012 09:05:36 +0000
Indians are very Creative, intelligent and talented.This clearly reflects in their ads on TV....As a result of which the companies foreign companies like PEPSICO are earning like anything...So I request my Indian colleagues to make ads for only Indian companies...
By
vijaya shanbhag, Proprieter, Vijaya Services( Logo Designer)
| 05 22 2012 07:06:11 +0000
India has a challenging and creative people in advertisement industry.Last ten years back I was seen adds without any correlation between their brand and adds.but now a days especially the way of expressing their adds is subjective with their marketing ideas and comparatively fine with foreign adds
By
VIMALAN , DIRECTOR, VIRGIN ENGINEERS
| 05 13 2012 11:43:51 +0000
Ads are being created in a very effective manner, hence we see that best ads being awarded, the only thing that is been put in Indian Advertisements is more of emotional and Target based.
By
Pavan Sadashiv, Team Leader, Theorem India Pvt Ltd
| 05 08 2012 13:25:37 +0000
Ads to become effective, need not be very different and innovative.. We indians are very emotional and it is a matter of striking the right chord..which are not very rare in India.
By
Jay Prasad, Freelancer, Telecom/ISP
| 05 07 2012 17:11:47 +0000
Social media emergence have increased our expectations many fold. It is not that our adds are not good but we fail to keep up with the pace at times..... for example, the airtel add ' kyunki har ek friend jaruri hota hai' was poluarised and expaned much on social media in short span of time and soon people started looking forward to airtel's rivals and airtel too for another advertisement
By
Mamta Sachdeva, Business Development Manager, Web designing
| 04 30 2012 18:30:31 +0000
Social media emergence have increased our expectations many fold. It is not that our adds are not good but we fail to keep up with the pace at times..... for example, the airtel add ' kyunki har ek friend jaruri hota hai' was poluarised and expaned much on social media in short span of time and soon people started looking forward to airtel's rivals and airtel too for another advertisement
By
Mamta Sachdeva, Business Development Manager, Web designing
| 04 30 2012 18:25:55 +0000
In India, we have good amount of creators and innovators.I do not think India is lagging behind in it.
By
MANISHA MANSATA, Software Specialist, eCinicalworks
| 04 15 2012 04:45:18 +0000
Our ads are good but we have to keep moving as the technology develops. Today the users of Internet are very high compared to other countries, so companies should make best use of this opportunity. Social Media Marketing is the best way to brand ones company these days. It costs not even 1/10th cost of a TV or Radio Ad. Also companies can advertise in various ways without sticking to a single theme at a time. I would strongly suggect that it is high time to move on to Social Media Marketing to a large Extend. Regards, Anna George. Web Analyst. Nichepro Technologies. Banshankari, Bangalore. http://www.nichesuite.com
By
Anna George, Web Analyst, NichePro Consulting LLC
| 04 09 2012 05:11:31 +0000
We are quite creative and we are not lagging behind.Sometimes our depending on the company's discretion we cater to the gallery, leading to such perceptions.Apple to Apple comparison we are as good if not better then the west.
By
Omprakash C R, Head MBA @ PurpleLeap a Pearson Educomp Company
| 04 06 2012 06:41:25 +0000
The statement comes partially due to the fact that advertising space is over crowded and to position and create a niche is a challenge, advertisers scrample to capture attention and monotong creeps in, the innovation in contents and delivery is still promising
By
Sanjay Bhardwaj, Partner/Principal/VP, Health Management Solution
| 04 05 2012 17:52:23 +0000
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