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Cross Media Advertising

 
Industry : Advertising/PR/MR/EventsFunctional Area : Communication(Sales & Marketing)
Activity:  305 views;  last activity : 07 06 2010 20:18:09 +0000
lets debate on the pros and cons of PR and advertising
 
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Advertising Vs PR
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Arguments in: "Advertising Vs PR"
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Advertising is something that is a paid form of communication and is usually used on a continuous basis to talk to the masses
By Saravanan Rajenan, PR & Media Relations Manager, Mudra Communications  | 10 24 2008 20:26:55 +0000
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PR is something that can be a paid or an unpaid form of communication and is used more to build and strengthen relations with various stakeholders like press, government groups, consumers, shareholders etc. It is used more in times of crisis
By Arvind Shastry, PR & Media Relations Manager, Ogilvy & Mather  | 10 24 2008 20:31:28 +0000
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PR now a days referred as MPR or marketing public relations is an communication activity where a third party or a source gives information and we target a particular set of people only
By Arvind Shastry, PR & Media Relations Manager, Ogilvy & Mather  | 10 24 2008 20:28:30 +0000
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