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Created by : Prarthana Devi, Database Architect/Designer, Leading IT Company  | 11 05 2009 07:20:18 +0000
Industry : Telecom/ISPFunctional Area : Business Models(Strategy & Execution)
Activity:  362 views;  last activity : 07 06 2010 20:18:09 +0000

After Tata docomo introduced "one second billing" every other telecom provider joined them and are coming out with one second billing very shortly. And with so less call charges SMS in a way have become expensive. Paying 50 paise to Re 1 per SMS, depending on the package? It is said that SMS and other VAS generates 1 lakh crore-plus revenues, and if these rates are also dropped from where will the Telecos generate revenue. But from the consumer point of view it will be great if SMS rates also drop.  So people what do you think, Should SMS rates also drop or what? Share your views on this.

 
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Recently I read a news that the actual cost of sending an SMS is just 1 Paise, then why we pay Rs.1 or 50 paise for an SMS. Yes, charges of sending an SMS should also go down. It will not only help in increasing the traffic but also help in mobile advertisement and come as a great help to the small time businessmen, retailers, hotels, service providers as reaching to the consumers will not be very costly.


By Mukul Bhartiya, Head-Sales & Marketing(Organic Food Business), Arvind Ltd.  11 07 2009 02:55:39 +0000
 
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Well Ms.Prarthana, I was expecting this question from the community one or other day. The main intention of reducing the call charges is to increase the volume but not to lose the business and this is also a gimmick to increase the customer retention. If you understand the concept behind this per second billing, you will better know who is benefited more from the plan. I recommend you to read the article by Mr.Paul on per second billing.

My view on why SMS rates won't be dropped---

1. Usage of SMS is less compared to the calls--One of our friends has already posted a debate on which is the better option call or SMS

2. The charging of SMS is per transaction but can't be per second

3. Interworking charges in termination case are a burden to operator. So, he may not be ready to experiment by reducing the originated SMS charges

etc.

 

 


By Abdul Raheem.Syed, Systems Engineer, Leading CEM vendor  11 05 2009 08:14:05 +0000
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this is true bec today there is a big revolution created by d telecomm services by providing such a exicting offers......bt still a lot to do is left.......bec as youth uses a 1000's of sms in months so wat d telecomm industry can do is dey can now focus on dis side n can provide more exicting n valuable services to d youth sectn........


By deepak kumar tawatia, MBA/PGDM student, accman institute of management  | 12 04 2009 10:55:22 +0000
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Yes ... of course. But days are not too far away when the Mobile / Cell phones will have Zero charges. Already we are fed with lots of promos / ads / informations on our hand-sets .. !! We read it consuming our valuable time .. are often stored in the tiny machines' memory.. !! So .. why not Zero billing ?


By ASOKE KUSARI, Domestic Private Banking-Executive/Manager, A large leading PSU Bank - India  | 11 10 2009 16:43:29 +0000
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like talk per second there is already pay per character in sms billing. But I think it will not boost as the "second billing" because number of  SMS senders are less as compared to callers.


By Reni sebastian, Assistant Engineer, State government of Keralam  | 11 09 2009 02:20:46 +0000
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then the company will go for paid advertising in mobile phone that can add revenue.reducing d cost will lead 2 increase in customer base too so that revenue can be generated.but its sure its gonna bring the end of landline.


By monty arora, MBA/PGDM student, indira school of business studies  | 11 06 2009 16:06:36 +0000
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It costs a service provider 1p or lesser per SMS to be transferred to other networks.  So why not drop the charges on SMS?

With competition being evident, sooner or later, the tariffs on SMS is also bound to drop.


By Hari Prasad K, Head - Managed Services & IT Solutions  | 11 05 2009 10:02:24 +0000
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Call charges were reduced just to get more and more customers and as the number of customers started increasing for Docomo, other companies felt the inferiority complex and decreased their rates too. Right now, all the reduced rates from the service providers are just for the sake of maintaining the competition. So there is also another possibility of reducing sms rates by some other Service provider since nobody could compete Docomo in this context which is 1.60 p for the first and then daily 100 sms free. I think very soon others will also adopt this policy...


By Sonal Singh, Project Manager, Nortel Networks  | 11 05 2009 08:28:11 +0000
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Oh yes, consumers are having a great time right now at the moment and with call charges slashed like anything, and every other telecom provider going for one second billing, now it is the turn of SMS rates to drop, as there is nothing left interms of call charges where telecos can gain upper hand, now SMS and VAS tariffs will be the next major thing interms of price war among the telecom providers, it is heard that there is new player who is offering "1/2 paisa per second", surely Indian tariffs will be the cheapest in the world in coming days...


By Prarthana Devi, Database Architect/Designer, Leading IT Company  | 11 05 2009 07:23:33 +0000
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This is in continuation to my earlier comment:

In view of the advance in technology which will defuse discrimination between Fixed N/W and Mobile N/W in the near future, the Call charges shall be such that it shall support right policy for the business to sustain and also do not to have much adverse impact on the users:-

Given are my suggestions based ob above considerations: 1. Local call charge. INTA-NETWORK. (Within own network): Unit fee for a unit time. There need be no discrimination between fixed line N/w and Mobile N/w as the same phone could be used as fixed or mobile in future.

e.g.: Re.1 for 3 minutes. This includes Answer fee of one unit which cover the cost of call for the first periodic duration.

In the rural areas the charge shall have 50% subsidy, partly covered with incentives from the government from the telecom related revenue.

2. INTER-NETWORK and long distance calls. Customers shall have freedom and ability to choose and use any service provider’s network. 

Tariff: Per second billing could be used for these calls. The tariff shall depend on the area to be reached i.e.; regional, national and international destinations. Also the tariff shall be different depending on the type of service, voice, data, multi-media etc.

Same tariff shall be applicable for Fixed N/W as well as Mobile N/W.

 SMS: SMS facility shall be provided in both land lines phones as well as in Mobile phones.

SMS Tariff shall be variable depends on the user/destination.

e.g.: 10 paise per SMS for person to person local SMS.   

Free of charge SMS for utility services like emergency, Personal banking and financial services, medical service and car parking charging  etc., where service charge is additional.

Different tariff for SMS for business purposes, like SMS to lottery, Media programs, advertisements from and to different business units.

The overall Telecom tariff decisions shall have provision to for the tariff to grow along with national economic growth.

Abraham Paul.


By P. Abraham Paul, MD FCOMNET  | 11 17 2009 18:52:19 +0000
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The TRAI and the Service providers should have pragmatic approach about the Telecom tariff in India. Telecom is one of the basic needs to push social and economic development and growth in a developing country like ours. To enable this, the basic telecom facilities need to be available, accessible and affordable to every one across the country. 

The prospect of happening this depends on the business viability of various service providers. While govt. was the service provider, the cost of loss making rural telephony service was cross subsidized with urban revenue. Also there use to have a telescopic charging, means the more the usage the higher was the call charge. And also, local call charge was subsidized with higher long distance call tariff based revenue.

The basic lacuna with government run telecom was that in spite of being a hghly revenue earning and profit making, growth of this service sector was given lower priority and the revenue was diverted elsewhere strangling development of the sector.

  1. In opening out the of the industry, the new players could bring down the cost of service because they were not bound with the social commitments in terms of loss making rural service provision, obligatory service preference as well as various obligatory, employment and social compulsions.   As the cost came down, volume picked up and lead the Industries to becoming more aggressive in the pricing decisions. In between, India has lost out the opportunity to develop local manufacturing of telecom H/W, S/W and infrastructure. The external vendors exploited the situation by dumping obsolete equipments and technology on one side and pushed high end products and services putting the cart before the horse. The net effect is that the country's overall interest is left out in the middle.

Coming to the National Telecom service and the business part, it is my considered opinion that the telephone tariff should be be related to the national growth. It means that there shall be a basic tariff plan for the basic telecom facility, both wired and wireless, across the urban areas and a subsidized tariff plan in the rural area.

It shall be made mandatory for every service provider to provide service in the rural areas also covered in their license.

Sharing of Systems and Networks by different service providers will make the rural business viable.

To enable the industry to sustain Telecom service business and grow, the tariff plan should be supportive for the telecom busines in the urban areas as well as in the rural areas.

(Continued in next part)


By P. Abraham Paul, MD FCOMNET  | 11 17 2009 18:45:23 +0000
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The calling rates in India is already the lowest in the world - if the operators are to bring down pricing on SMS also it would have a massive dent on their net revenues. This is a good tradeoff being established by offering lower call rates customers are motivated to talk more and less of messaging which is more of a volume game. This sounds good for the industry and the customers as well


By Balaji Nagarajan, Sr Manager Marketing Services, Congruent Solutions Private Ltd  | 11 05 2009 08:49:07 +0000
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I don't think so. After the reduction in call rates, users are doing almost no sms. Companies are understanding this thus they are giving more stress on call rates than sms. Even The cheapest sms provider Docomo also don't have too many users using sms facility regularly. Rather they prefer only call. So, I don't think companies will give any importance to the sms rates.


By Radha Sundaram, Sales/BD Manager, Bharti Airtel  | 11 05 2009 08:29:02 +0000
 
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