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AIRTEL's new logo is a suicide pill for the company.

Created by : biswajeet khuntia, MBA/PGDM student, siva sivani institute of management  | 01 03 2011 11:13:27 +0000
Keywords : airtel's new logo is a suicide pill for the company.
Activity:  1701 views;  last activity : 08 09 2011 18:26:38 +0000
 
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Its a poor move by airtel to reposition the brand Vs brand elements need to be changed to keep the brand alive
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Airtel recently changed its logo and tune by spending 300 cr. the company could have spend those money to develop the company infrastructure. the logo is merely a copy of videocon logo. the new tune is not attractive. i think Airtel has taken the move to target the global market.
By biswajeet khuntia, MBA/PGDM student, siva sivani institute of management  01 03 2011 11:13:27 +0000
 
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The new logo looks sleek, more tech and not like a block as the previous one. I welcome the change.
By Nabamita Mukherjee Dasgupta, Associate Partner  01 07 2011 12:30:41 +0000
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Cant agree with you more. It is a cheap imitation by the design agency concerned.
By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 01 17 2011 18:23:19 +0000
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i don't like d new logo of airtel
By Anil Reddy, B.D.M . Innovent I.T Solutions  | 01 13 2011 09:59:30 +0000
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i do not think so, because if we see the history when any company changes its logo peoples denied it but latter on it is very sucessfull, i think it is right
By Sudhir Yadav, MBA/PGDM student, Siva Sivani Institute Of Management, Secunderabad, AP  | 01 12 2011 17:55:21 +0000
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Despite it is not a good move, the change of logo will never seriously affect the Airtel since the company has already established its worthiness and reached the greater heights in the minds of its customer base across the country.

Thanks for the referral Ms.Kavitha Shankar.
By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 01 08 2011 17:35:41 +0000
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Airtel is the company who is loosing it's customers rapidly because of it's inadequate infrastructure.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 01 08 2011 12:28:04 +0000
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According to my view its not a good one for Aitel. if they had invested that much of amount in other business strategies it would be effective to airtel and customers of Airtel.
By Ramana Reddy, Executive-OEM Marketing  | 01 08 2011 08:04:26 +0000
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in the name of innovative ideas they some time get in to this type of stupid moves
By sudhakar , BUSINESS CONSULTANT  | 01 08 2011 07:04:51 +0000
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yes i agree with biswjieet....actually Airtel is now focusing on global market...so this is d change...which is nw acting as suicide pill...everything has its day..airtel has earned so much frm India by any means...nw bye bye Airtel..
By Shivendra Nath Thakur, Telecom Engineer, BSNL  | 01 08 2011 05:03:56 +0000
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Honestly if you ask me, the much-hyped logo looks like a swirl that you get when you flush your toilet...yuk!..but thats what am using to connect with my friends...interesting, isn't it?
By Saibal Ray, Sr. Process Engineer, KPIT Cummins Infosystems  | 01 07 2011 17:52:30 +0000
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The new logo looks very INCOMPLETE. It looks like a deformed incomplete Zero.
By Shridhar Dangety, Sales & marketing Manager, Consulting Services  | 01 07 2011 13:50:10 +0000
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They must have done Pre & post research anyone has results?
By Bavin , Stratergic  | 01 07 2011 10:23:55 +0000
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yes It do look like Videocon new logo.
By Bavin , Stratergic  | 01 07 2011 10:20:46 +0000
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yes, it is. Not in India even, here in Africa we heard lot Negative about their LOGO. Even their Ad layouts are TOO MUCH of RED & without any proper elements.
By Bavin , Stratergic  | 01 07 2011 10:18:51 +0000
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a bid to create novelty & rejuvenate the brand is definitely worth attempting. however, creating an new imagery for an already well known & hugely accepted brand logo should be done keeping the brand guidelines & public recall factor in mind. this new logo looks similar to an existing brand which is also a huge competitor & looks completely detached from it's prior image. on its own there is no brand recall attributed to it.
By Denny Joseph, Sr. Account Director, Noshe  | 01 07 2011 10:16:46 +0000
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Airtel following Vodofone...in every sense...the logo is horrible...it's true
By Binu Yohannan, Visualizer, Uninor  | 01 07 2011 10:10:37 +0000
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Completely agree with you, Kavita ji. Good thing is that, I have already switched over to Idea
By Prakash Saitwal, Technical Support Manager, Aditya Birla Management Corporation P. Ltd.  | 01 05 2011 18:12:37 +0000
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Couldn't agree more! They could have done better than hanging out their "Tongue"! :)
By Anantha Shayana. D, CTO/CIO, RAYSITI  | 01 05 2011 16:06:15 +0000
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Couldn't agree more! They could have done better than hanging out their "Tongue"! :)
By Anantha Shayana. D, CTO/CIO, RAYSITI  | 01 05 2011 16:05:36 +0000
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I also believe that its a poor move by Airtel to reposition the brand.
By Kavitha Shankar, Sr/Principal Coresspondent, ABC  | 01 05 2011 12:17:45 +0000
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THANKS KAVITHA. THE AIRTEL'S NEW LOGO IS SIMPLY SUPERB, MUCH BETTER THAN THE PREVIOUS ONE. AIRTEL COMPANY HAS JUST SUPERIMPOSED THE LOGO ON THE PREVIOUS ONE AND IT WILL DEFINITELY FETCH MORE CUSTOMERS, I MUST SAY.
By Sairam. M, System Administrator  | 05 22 2011 17:06:36 +0000
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yes i do agree because each and every beginning has its end,to escape from dis closing, to survive in a competitive environment and to sustain its image in the eyes of its existing and potential users it is vital for organisation to continually rebuild its brand strategy
By Krati Kumar, MBA/PGDM student, JODHPUR NATIONAL UNIVERSITY,JODHPUR  | 02 06 2011 11:38:26 +0000
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ThanQ Kavitajee! Change of LOGO need not be suicidal for any company.  It may be surely marketing/business  strategy. People will be used to it over a period of time.


By Dr.G.S.Rama Rao, Freelancer  | 01 28 2011 02:16:23 +0000
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Has not Airtel reached the leadership position leaving all its competitors far behind and consolidated its leadership position in the crowded market?
By s.baalu , Consultant, XYZ LTD  | 01 17 2011 11:45:55 +0000
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bcoz in every business there is a stage comes which is "decline stage" and to save from this stage its important to take some new moves in their products or brand to keep the brand alive.
By deepak bhardwaj, B.A student, himachal pradesh university  | 01 11 2011 12:24:37 +0000
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Can't say, since they are more concentrating in intl biz, it could be a first step to establish a logo for them. I believe that the prev logo was very simple and not attractive enough for intl buyers.
By Anand Balasubramanian, Deployment Mgr,  | 01 11 2011 02:00:04 +0000
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Yes it is a new logo, a new USP and a fresh prespetive to India's leading brand. reinvention is key to growtha nd better customer loyality
By Sanjay Bhardwaj, Partner/Principal/VP, Health Management Solution  | 01 09 2011 10:35:40 +0000
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since Airtel has consolidated its market position it is a right time to enhance their market domination & give Brand  identity thro' Logo. It may not look so impressive but not bad at one glance you can make-out & identify the co./Airtel.

Yes ultimately the tariff, service & connectivity counts for its business success.

Thanks Kavita
By nagesh rao, Freelancer, Freelancer  | 01 08 2011 18:03:03 +0000
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It was a good move
By Wajid.Pathan , Enterprenuer (Designer /Developer/Supplier), Self Employed  | 01 07 2011 14:39:27 +0000
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Airtel is preparing itself for 3G battle. The main user for 3G(my view) would be 18-35 years age group. The new logo is more peppy, young and shows vigour and energy. I think it goes with its future need in mind.
By Alok Singh, Zonal Head Post Paid Operation, Tata Teleservices Ltd.  | 01 07 2011 11:49:55 +0000
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How important a symbol for a political party,so important a Logo of a company / Institution. Logo does identify the company's presence but also, the philosophy, Objective, Goal & the way to implement them. Also, it helps other entity in the same field, to identify it very easily without mincing a word. It has so much to say to the Company & the Business conglomarate. I do not  feel that changing a Logo is not good for Airtel. Competency is the  criteria, in all respects, in the global market. It may be , as a way competing it.
By KALIYAMOORTHY , Oil & Gas Area Coordinator, Undisclosed  | 01 07 2011 10:22:26 +0000
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I don't agree. The investment is a good one and it has started paying off. The logo has a lot of vibrancy and youthfulness.It sybolises the emotion of contemporary generation. It has an universal appeal. People in other age group also appreciating the concept.
By Swapan Kumar Gorai, Head/VP/GM-Finance/Audit, Foster Wheeler Bengal Pvt Ltd  | 01 07 2011 09:46:45 +0000
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