‘Airtel Talkies’ to offer movie content on phone

This will help the viewers to decide whether they would like to go for the movie or not & certainly will increase in generating more business for the movie..

I agee with you, but hope that this will not result in further reduced productivity of mobile users. Just think when will they have time to hear to the cinedialogues or view trailers in mobiles. Allrady, people are becoming sick of unwanted calls and SMS from telemarketing people. While it is usefull for selecting the movies and also enjoying new songs, music and good dialogues some times, How many people will go for it and how many will get disturbed by it and how much productiivity improvement or loss will be there on account of it. Many of our advertising methods are not good for the country as well as for the companies. Take for example: how much money India Today/ Readers Digest spends on printed matter, postage , emails, follow up phone calls etc for advertising their sales through offers, lottery to make 4 to 5 people rich. probaly 7 out of 10 through the materials straight to the garbage bin and get disturbed suffer productivity loss and healthe problems because of unwanted diturbance. Of course such schemes are generating employment for quite a few. That is ofciurse and additional benifit and thus distributes money to the need even though it doesnot generate an essential product or service of daily life. Government is thus saved of providing unemployment allowance (thers is no suvh scheme in india at present) to the unemplyed people and therefore such things should be encouraged till such time there is sufficient productive employment opportunity becomes available in this country.

Thanks for the referral Mr.Namrata Pathak. I will support your argument. Moreover i have similar opinion contributed by others in this forum. 

Yes. This will us to understand the movie regarding songs.story and other details. Also this will be advertisement for them to promote their movie and make success.

K Rajagopalan.

In an industry with nearly 500 million subscribers and every service provider extending similar benefits, plus a price war that does not seem to have an end, what do you differentiate your offering on? Movies on demand, songs on demand, product reviews on demand, navigation on demand ... one is likely to see more and more of these. Will it increase business? It is hard to tell. When you provide snippets from a movie, it is a double-edged sword. It may work or it may fail. Either way, word is likely to spread like wild fire to friends and relatives. Hence there is an element of risk built into the model. If it succeeds, it may exceed all expectations. If it fails, the producer may start wondering why it was made available in the first place.

its true it will help new movies to advertise,user will get the info while moving if he is missing the same cause of hectic schedule good value addition form airtel in hs services.

I agree with namrata, this product is going to bring more business to movies. Most of the people in urban centers are so busy with work that they find time to watch TV and specifically certain programs which provide details of a movie after it is released. Rather this product will help in decision making process of the consumer. Watch this space closely because after sometime, movies may be simultaneously released on DTH along with theatres so as to capture maximum revenue within first two weeks of movie release.