Build your professional network on facebook via our app Go to app
 
 
Posted in Community :

Marketing & Branding

 

Alternate or Traditional medium

Created by : Arnab Sen, Media Planning, Mudra Communications  | 10 27 2008 17:37:58 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Branding(Sales & Marketing)
Keywords : Traditional Medium Alternate
Activity:  261 views;  last activity : 07 06 2010 20:18:09 +0000
Should alternate medium of advertising be used or should continue with the traditional way?
  
Share
 
 
  Rate : 
 
 
Alternate medium Vs Traditional medium
2
 
 
 
 
1
2
1
Support   Support
 
0
0
In my opinion the more appropriate example that could be seen is of internet. It is considered as the fastest growing industry in terms of advertising. The investment in it is bare minimum. And the revenue genreated is much higher.
By Neelima Pandey, PR & Media Relations Manager, Group M  | 10 27 2008 17:45:50 +0000
0
0
Alternate media is actually having a boom at present. An example could be taken is of mobile. Nowadays I think reach of mobile phones is higher than the traditional media. They are more accessible.
By Arvind Shastry, PR & Media Relations Manager, Ogilvy & Mather  | 10 27 2008 17:40:33 +0000
0
0
People rely more on the traditional approach of advertising. It has got higher reach. Exposure to audience is more through this approach.
By Arnab Sen, Media Planning, Mudra Communications  | 10 27 2008 17:37:58 +0000
Argue for "Alternate medium"
Argue for "Traditional medium"
 Found the debate "Alternate or Traditional medium"  interesting ?  Suggest to your connections and communities  
Leading Trainers for Recruitment
Leading Trainers for Recruitment
Viewers also viewed
These days, a number of companies, including Jantzen and L.L. Bean, are bringing back styles...
 
809 referals 24 arguments, 822 views
In the wake of the fuel prices going up, waning consumer confidence and sluggish Global economy...
 
1 referals 7 arguments, 437 views
Many fmcg products , consumer durables etc are being promoted by the Brand ambassadors, company...
 
76 referals 33 arguments, 1369 views
more...  
Recent Knowledge (4)
These days as I switch on the tv or radio or look at a hoarding I do feel that power of ads I...
 
3004 referals 23 arguments, 492 views
C vs B
 
0 referals 3 arguments, 51 views
more...  
Sponsored Jobs
More From Author
i agree with raghavan with this point that there is no point in going for fancy or elegant names, that one even finds difficult to read it, and if that happens there will be no takers for that brand, so one has to go with the consumers likes for the...
If there are amny competitors in the market then the amount spend on product visibility should be high.
Will re-branding help companies to increase their revenue?
more...  
  • Popular Knowledge
  •  
  •  
  • Popular Jobs
  •