Amazon Kindle to hit Indian market: Will people go for it?

Initially it will be difficult to catch the market but the competition and the big Indian market will definitely make the prices dip further.

Few months ago i came to know about Kindle through the internet. While browsing through it's features i was thinking that it was quite a reasonable device. I even planned of buying the device if i could get it for a maximum of Rs. 2000. But i was shocked when i saw it's price (around Rs. 17,000). This device is certainly not worth such price. If launched in India it is bound to be a failure for the following reasons.

1. I don't think kindle gives value for money. For just reading documents why would i invest 17,000 bucks .........

1. To use all the features of kindle we need 3G connectivity. It 's still going to take some time in India to implement 3G.

2. One of the target customer base for this device will be the parents of school going children in cities. With kindle's unreasonable price it's unlikely that the intelligent Indian middle class would invest it's hard earned money on it.  

3. Another possible customer base would have been the college going junta. But it's astronomical price tag is a major turn off.

As a simple college student my opinion is that this is a reasonable device with good features. But wasting Rs. 17,000 for just a document reader is just not worth it.

I think Book Reading as a leisure /casual timepass is a dying activity.It will have very limited sucess in India.

As cost involved are very high and concepy of E-Books is still very new in India.

But basis reason is that this product has very limited market in a country like India , it is not a essential commodity it is a Luxury commodity.

Historically any MNC who came to India announcing and branding as "NOW AVAIALBLE IN INDIA" has miserably failed to grab eyeballs as well as market share. Then they re-write their strategies and win the customers, examples are Kellogs, Whirlpool, CHevrolet many more to add.

Similarly if Amazon enters India only with deep pockets and shallow creativity & self Thumbs Up approach, response from the markets would be only for a fancy value and luxury purpose.

If their grand entry is handled in a more open, transparent and inclusive way, of course they can champion our markets....

It will be successful in developed countries and when the price get reduced it will get successful in developing countries . 

The cost is too much and there are lot of connectivity problems. There are chances of e-book getting popular if the cost are affordable to middle class indian customers.