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Topic : Future of Advertising: What's Next?
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An Advertisement can sell everything ?

Created by : Chandra Prakash Agrawal, Sr. software Engineer, Capgemini  | 06 20 2010 17:14:11 +0000
Keywords : an advertisement can sell everything ?
Activity:  409 views;  last activity : 07 06 2010 20:18:09 +0000
 
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Top Argument
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In most of the cases yes...But the repeatitive sale depends on the frequency, type of media and effectiveness of an Ad.
By suhaschandra deshpande, Marketing Associate  06 22 2010 21:10:37 +0000
 
Top Argument
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Being from an Marketing related field, I would like to correct here, people don't buy anything they watch on Television, they will just see and might go for the product and may be the initial selling point will be there but only if the product is of real good quality and promises some good customer service then only a product can survive if not nothing will help, even if you get Shahrukh to endorse it...and nobody will place ads on Mediums like television or someplace else if the product is not good in the first place, And please don't be in assumptions like, just because there is ad placed and it helps to help your product sell....it doesn't happen like that.......
By Purvi Ghosh, Marketing analyst, Percept Advertising  06 22 2010 06:37:03 +0000
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no
By ganesh gurav, Freelancer, IT Products  | 07 01 2010 14:21:38 +0000
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Youth in particular, if influenced early on, have always shown their inclination to be loyal to the products they once term as their favorite(s). This is more or less an established fact and any promoter can sell everything right from cereal to expensive clothes and lifestyle choices if at all one can influence the target segment.

It is the erratic behavior of the youth that has to be studied and the punchline of the ad be visualized and changed in line with the changed behavior of the youth. 

If you can do that 'YOUR ADVERTISEMENT CAN SELL NOT EVERYTHING BUT ANYTHING'.
By Ashok Kumar Sinha, Operations Executive, State Bank of India Group  | 06 26 2010 13:12:09 +0000
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why every company advertise product first ?

even a toffee or something small product before launching it they advertise their product ,people see and buy those products .
By Chandra Prakash Agrawal, Sr. software Engineer, Capgemini  | 06 25 2010 05:41:31 +0000
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thanks for Purvi for referal.a big NO.instead any advertisement will create a mindset of buyer towards any product,in which result may not be immediate.if i'm not wrong ad will work as an index for different products.
By jairaj shyam prasad, Production Manager, BOSCH Ltd  | 06 22 2010 13:05:47 +0000
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Advertising is just to create awareness of the prospective customers about a product (a good or bad product). So, it definitely has a great impact on the market. Of course that all depends upon the effectiveness of the advertisement that creates customer's curiosity and brings sales potential for the product. o, advertisement can ell everything, may be in a lesser or more quantity depending upon the effectiveness of the advertisement. I knew one publisher, whose huge stock became obsolete due to drastic changes in the rules and regulations and the he was preparing to sell that a a waste paper. Suddenly he became aware of some departmental examination and he started making mass scale advertisements. Not only his whole stock was sold he had to bring out a reprint edition due to creation of a new demand.

A customer comes to know about the product to be good or bad only after he starts using the product and not before the advertisement is made. So, a marketer can cause miracle for sale of any product through advertisement.
By PS Dhingra, CEO & Vigilance & Transformation Management Consultant, Dhingra Group of Management & Educational Consultants  | 06 22 2010 07:19:38 +0000
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Advertisements can sell everything even a low quality product too. When people see an Advertisement they generally go to try products. So I think it's better idea to advertise your product.
By Chandra Prakash Agrawal, Sr. software Engineer, Capgemini  | 06 20 2010 17:14:11 +0000
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I don't think advertisement is necessity, If you do the analysis from a common man's perspective, the outcome is shocking and it shows that the topmost branded companies are engaged in the battle of advertisement rather than the medium and small players. Interestingly the products that are already well known to consumers are reminded by high cost ads again and again to retain the sales growth and remain in the business competition. The imperative result of such high expenditures on advertisements leads to price inflation rather than any value added in the product. For a while if you leave aside the FMCG products, you'll find that there is no ad for any kind of spares of electrical, automobile or mechanical products, whereas the market share is huge in these sectors and all big, medium, small are doing there business quite exponentially. Surprisingly some small scale industries engaged in manufacturing of automobile and railway spares are doing handsome business and are earning good foreign exchange by way of up to 90% exports, but there is no advertisements of these companies at all.
By Sandeep K. Das, Consultant-Procurement & Logistics Coordinator, DFID-TAST  | 07 01 2010 06:48:32 +0000
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Prime Role of advertisements is to inform. This can at the most motivate the consumer for one time purchase. If the product or service is such that it only requires one time purchase, the answer is yes . For other products, repeat sales will only come if the quality/offer satisfies the customer. Brand equity will also only build if the offer is good. Thus, product/offer is prime, and advertisement plays a supporting yet important role. On the other hand, advertisement is not the only promotional tool which instigates sales. There are other promotion tools like personal selling, Direct Marketing and so on.
By Kujnish Vashisht, Partner/Principal/VP, Expedient Consultants  | 07 01 2010 06:04:52 +0000
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An "advertisement" is just making the people aware that a product/service is available. If you want to "sell" then the product/service must have the time-tested "quality"
By Lakshman , Business Analyst, iTeam Software Solutions  | 07 01 2010 05:29:20 +0000
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Though we give ads thru media and other channels, it doesn't woo the customer only when there is persuasion and thru customer feed backs, there shall be good turnout. By the means of social networking now a days a lot awareness is being created for product
By Rajesh Yerra, Sales Executive/Officer, GRT Hotels & Resorts  | 07 01 2010 03:36:06 +0000
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ADS BRING IN AWARENESS OF A BRAND,ACTS AS A REMINDER MEDIUM,HELPS TO SUSTAIN THE CUSTOMER BASE.ADS BY THEMSELVES WILL NEVER BE SUFFICIENT TO SELL A PRODUCT.BASIC PRINCIPLES IN MARKETING ARE

1.PRODUCT 2.PRICE

3.PLACE 4.PROMOTION
By s.baalu , Consultant, XYZ LTD  | 06 29 2010 13:50:35 +0000
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I love the way friends have said "yes" to this. All one has to do is look at a few ads and decide if they will walk up to the store and pick it up at once or will they go there and probably check the product before the actual purchase.

Advertising spends and reach are only the launch pad for products, which will create consideration in a consumers mind. But the journey from the consumers mind to his home is all in the other 3 P's. Advertising only plays a role of getting to the consumers mind and not their home.

There are so many products which failed in the market, who advertised heavily too. Why did it fail? Just may be, not because of their advertising :-)
By Jacob Inasu, Manager - Brand Communications, Mudra Communications  | 06 29 2010 11:30:11 +0000
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An advertisement can not sell everything. Seeing the advt. will not make one to  go for a purchase. Hence I agree with your view Ms.Purvi ghosh. 
By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 06 24 2010 19:36:07 +0000
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Yes, I definitely agree with you in his regard.
By KSRamaprasad , Relationship Manager., INDIA_BULLS.  | 06 23 2010 05:48:31 +0000
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advertisement may create awareness of a product with certain features is available, it may meet the requirements of some which may give a chance to be considered for purchase, then it is the role of the sales guy to convert it into purchase, if the buyer finds satisfaction with the product including post sale service then the goodness of the product spreads by word of mouth in the friends and relatives circle.  Any failure at any stage will not result in the sale of the product.
By kanukurthy sudershanrao, Operations Manager, Andhra Bank  | 06 22 2010 14:15:51 +0000
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no it is wrong assumption. best advertisement can reach mass people or customer.  meaningless ads messageless ads cannot reach customers.

secondly, quality of advertisement is must. 

finally, an advertisement  not to twist customers.
By kannan , Head/VP/GM-Accounts, own office  | 06 22 2010 13:07:59 +0000
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Big no, if an advertising can sell everything then not a single product fails in this world
By Rajesh Kumar Thakur, Regional Sales & Marketing Manager, E G Gas Limited  | 06 22 2010 11:28:30 +0000
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how good is the product and how u convey it ,makes all the difference, thanks Purvi for the ref..
By Priya Varadan, Independent consultant, Self employed  | 06 22 2010 07:45:30 +0000
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