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Topic : How to Design Logos Symbols and Icons
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Marketing & Branding

 

Are 3-d logos ruining or revolutionizing Logo Design?

Created by : Saravanan Rajenan, PR & Media Relations Manager, Mudra Communications  | 11 30 2008 18:22:01 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Branding(Sales & Marketing)
Keywords : Brand Building Logos Logo Design Appeal Revolutionizing 3-D Design 3-D Ruining
Activity:  396 views;  last activity : 07 06 2010 20:18:09 +0000
 
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in my opinion ,Very simply put: There is good design, and there is bad design. A bad design cannot be saved by a gimmicky 3D effect and in the same breath, a good design can very easily be ruined by it. 3D effects should only be used in the event that they add real value to the visual communication of the brand and not as a fashionable "seller". 
By Neelima Pandey, PR & Media Relations Manager, Group M  | 11 30 2008 19:25:37 +0000
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A logo is as good as it looks. The test of a good logo is in its ability to retain its charactrer, look and feel irrespective of its size -- whether in a business card or on a large billboard. Many 3D logos fail in this respect. They tend to lose their identity when subjected to dimesnional stress such as reduced to fit a business card. 3D renditions do generate an immediate impact but may not create lasting impressions. End of the day conventional logos are more durable and sustainable
By Arvind Shastry, PR & Media Relations Manager, Ogilvy & Mather  | 11 30 2008 19:20:26 +0000
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In my view 3D logos are purely part of a range of tools and techniques that designers can employ to facilitate an appropriate Corporate Identity program. Corporate Identity for companies is about creating a relevant identifier, a unique tool to showcase and highlight a companies assets, as such, wether they be 2D or 3D, makes no difference if the Identifier is on brief. In the end with all Corporate ID's only time will tell
By Saravanan Rajenan, PR & Media Relations Manager, Mudra Communications  | 11 30 2008 18:22:01 +0000
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I think 3D logos are a natural evolution of Corporate Identity design, caused by new technologies we could not use before to express Brand Identity.But the key point to decide whether to create a 2D or 3D logo is Brand personality and values.If we are briefed a direct, simple or straightforward brand, it would be more coherent to create a 2D logo. The other way arround when talking about complex, enriched or high-tech brands.In the age of new technologies, 3D logos are about to and will be part of our lives. 
By Parth Singh, PR & Media Relations Manager, J Walter Thompson  | 11 30 2008 19:23:45 +0000
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absolutely NO. There should not be any static value for “Logo” trends, no matter what; logos will always be artificial constructs and will come into existence, manifest and thrive in many exotic ways and flavors in a near future
By Venugopal K, PR & Media Relations Manager, Ogilvy & Mather  | 11 30 2008 19:22:05 +0000
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