Are ads heading towards animation (cartoon)?

I see a lot of animated ads esp on YouTube. But I fail to understand why the animation quality is so poor. They look like they came from 5th grade students! What's the deal with that? and why are most viral ads animated? I'd love to hear something about that for my project. Thanks!

THEY ARE MOVING MORE TOWARDS THE ANIMATIONS ADS OR A COMMON MAN WHO CAN BE LINKED TO THE SOCIETY (LIKE THE LADY IN THE OLD NIRMA AD).THE DEMERIT WITH HAVING A ROLE MODEL IN THE AD IN THE ADS ARE THAT THERE ACTIVITIES MARK THE GROWTH/DECLINE OF THE PRODUCT OF ANY BRAND.E.G THE FARDEEN KHAN DRUG CASE MADE THE COMPANY SUFFER LOSS IN HAND OF THE CONSUMERS.ANOTEHR E.G CAN BE INDIA LOSSING IN PRELIMINARY STAGES IN THE LAST WORLD CUP MARKED A HUGE LOSS FOR PEPSI CAMPAIGN.

Yes, because it is very costly for all corporates to invest into costly models & their tantrums for renewal of agreements.

yes i support ur points

S I agree to you... The ads are moving towards Animation....

This Strategy offers basically Lots of Advantages for Product Endorsments....

1. The First and Prime reason I feel is your Product Image does not get affected... If a perticular company is using a Cricketer, Actor for Product promotion and advertising... The product Image, target Customer also changes with Brand Ambasidors..... This will not happen If the Advertisements are thru Animations and can cater Wide range of Target Customers in a single ad itself......                            IN SHORT PRODUCT PERFORMANCE DOES NOT AFFECT WITH PERFORMANCE OF PROMOTER, AMBESIDORS AND THE NEED OF DIFFERENT ADS FOR DIFFERENT TARGET CUSTOMER VANISHES... A SINGLE AD CAN DO A LOT .....

2. The Cost of Advertisement also comes down drastically as Product promotion is not with any STAR PERFORMER etc...

3. Its easy to attract Target customers as normally peoples love to look at some ODD looking advertisements... and this exactly catches the Sentiments of Target customer....

4. This way of advertising also helps to Make customer Identify and remind the Right Product as.......................... ADS ALWAYS GETS ON TO THE MIND OF THE CUSTOMER AND REMINDS AT ANY POINT OF TIME MAINLY DURING THE PURCHASING CYCLE..

These are the major Advantages that I feel animated advertisements can offer over the conventional one and will attract more attentions of the Viewers....

There has been a Consistent increase in Toon Ads, which does imply in a way that Toon Ads are a good source of Popularizing a product. 

There has been many successful ads which are listed above. The best part with Toons is that there are tremendous possibilities with them. We can not only exaggerate a matter but at the same time, it will remain Light & Funny. Which generally makes lot of sense to the Consumers.

I believe Yes. Animation helps a lot in competing with mindspace, the cartoon form with illustrations allows one to connect with the audience in a given context. Even a worm can be made to talk in a language that helps build the connect with people's mind. Animated messages are extremely simple to understand and help break monotony and clutter. Animated ads can ratchet up or down on costs compared to traditional shoots, though advertisers say the cost factor doesn’t come into play while choosing a creative format.