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Created by : Priyanka Sabharwal, Editor, Cramster E-learning Solutions Pvt. Ltd.  | 03 22 2010 05:44:57 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : General(Others)
Activity:  1084 views;  last activity : 10 28 2010 13:36:29 +0000

use of double entendres, vulgar moves and provocative concepts are making advertisements absurd. check the latest ad of thumbs up where akshay kumar uses the double entendre "Kholo" for the bottle opening or wat else...,, wild stone deodrants have already based their concepts over losing control of one's mind and thereby, end up getting physical....again in ibibo gaming ad has the phrase in which a lady is saying that his friend played with her 'Melons' on her farm..

 
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shud censor board pay attention towards these type of ideas Vs we shud accept these ideas as people r getting bold enough
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i dont support these ads..may be by using doubleentendres conceptualisers think that they are adding humorbut in fact they are making the ads Absurd,,earlier also censor has banned lux cozi's ad as it was vulgar in its concept. Censor board shud keepits eyes open towards wat its been clearing..we cant include AIDS awareness,Family planning and other same isuues in this category but the products that dont have any reason to be absurd shud need censor board's attention.


By Priyanka Sabharwal, Editor, Cramster E-learning Solutions Pvt. Ltd.  03 22 2010 13:21:31 +0000
 
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Priyanka

It is an interesting issue you have brought up...I agree that the ads are absurd but these sort of ads always do the purpose they are meant to do...Atleast people remember the advertisement...i remember the ad quite recently appearing on TV  about New Pork Child Insurance plans asking the son about his parents and he says Malhotra Uncle first n then elaborates.....and we cannot ban everything....it does affect the children but offlate i believe people have started to accept the hard core realities....u remember the movie named Masti..it was a huge hit which was based on double meaning comedy....people have started to stop thinking about it as the parents know that childern are already aware of the thing....


By Vikas Bhatnagar, Manager Finance, Tata Motors Ltd  03 23 2010 06:57:27 +0000
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Yes, ads are getting absurd, and the censor board should intervene. I think if we continue to copy American ads, we are doomed, much as America is.
By neha singh, Content Editor, Avestia Corp  | 10 28 2010 13:36:29 +0000
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Yes they are ...but its ok if there r some Kick-ass concepts..its all about being creative and creative mind has no boundries
By ABHISHEK , RADIO JOCKEY, RED FM  | 10 28 2010 06:57:56 +0000
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Dear Vikas,

What is the difference between an advertisement to a naked insane streaker running across a cricket or football field?...is a question that arises in my mind, to your debated point.

We must have capacity to differentiate information giving from simply drawing attention someway. I am sure there are many better ways to even advertise, you may agree. 


By Ravindra Sharma, Managing Consultant, CHEF-India  | 10 28 2010 05:14:01 +0000
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A cement advt has a women in swim suit, why need a swimsuit lady show value fo cemnet

Why do we need a lady scantily clad to show importance of wash basin and bathing tub

This not advertisement it is bordering pronography  


By Nikhil , Senior Manager, Insurance  | 04 02 2010 04:33:07 +0000
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Such Ads have become a menace these days. Women / women-groups should protest. All directions, directly or indirectly are towards women / women bodies to augment sales of an item ... quite often items offered in the Ads have no connection with women.

These people know  sales ... only sales.. sales of commodities ... and in the process ... make "women and children a commodity" ... all are saleable ... !! (( This is 'consumerism' .. stupid .. U .. dont know .. ? ))

For escalation of sales, the ad agencies ( copy writers, art directors, artists etc ) are using women and children to convey "sensuous" materials. The product owner company is not only looting our pockets but also damaging the delicate fibres of our society. The damages are two fold.

Why censor board, there is a Body of Ad-makers who self regulate themselves. What for they exist - only to look after their revenues ? Or to negotiate two conflicting Ads where interests of two members clash ?

As a 'copy writer' U know that such ads are targeted towards the "decession maker" of a house-hold which is generally the 'male-member' - in some cases the children also have a say what is to be purchased or what may be the soft drinks. And .... they fall prey to the Ads .. some feel-good picture ... feelings ... cheap invitations ... etc ... etc .... !!

We should completely ignore the product or the Brand which utilizes cheap 'materials' for their ads. That only may be the 'reward' for the Brand and brand-owners.

You have rightly said that ads relating to AIDS awareness or Family Planning may not fall under these category.


By ASOKE KUSARI, Domestic Private Banking-Executive/Manager, A large leading PSU Bank - India  | 04 02 2010 03:06:50 +0000
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these ads are nothing but absurd and irritating. instead of making the consumers buy it makes aversion towards the product. some of the ads can't be seen with family people because they are so vulgar for ex axe ad. they should be banned at once


By V SWAMINATHAN, TERRITORY BUSINESS MANAGER, MSD  | 03 27 2010 16:45:33 +0000
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 They are all misleading  youngsters. I am against these sort of advertisements.

 


By KSRamaprasad , Relationship Manager., INDIA_BULLS.  | 03 26 2010 12:43:48 +0000
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<p>Definately as these types of AD are bringing vulgarity in the society. To create a mind awareness and get the AD remembered by the viewers, they are gambling with the peace of the society though maybe the impact wont be in present  but obviously it will be in future. The types of AD will simply help to create the culture of American country which is totally reverse in comparison to our Country when everyone has a respect of others and women are more safe. In short it is spoiling the environment and culture of the country in the name of AD for selling products/services.


By Javed Akhtar, Sr. Executive - Logistics, Keventer Agro Limited  | 03 26 2010 11:26:23 +0000
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<p>Definately as these types of AD are bringing vulgarity in the society. To create a mind awareness and get the AD remembered by the viewers, they are gambling with the peace of the society though maybe the impact wont be in present  but obviously it will be in future. The types of AD will simply help to create the culture of American country which is totally reverse in comparison to our Country when everyone has a respect of others and women are more safe. In short it is spoiling the environment and culture of the country in the name of AD for selling products/services.


By Javed Akhtar, Sr. Executive - Logistics, Keventer Agro Limited  | 03 26 2010 11:24:59 +0000
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The reasons for such advts is there is nothing in the product to be highlighted. Average products and services get promoted by glamour. And such advts will fade away soon and definitely will not result in higher sales.

If companies want to sell their products it should focus on the product and its features and benefits.


By Prasad PN, Zonal Sales Manager  | 03 25 2010 02:35:17 +0000
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Obviously , without any doubt. The part of product is least and the part of women organ is most in an AD nowadays. Ultimately our society is affected as during a program/ serial/ picture all family members are watching together. This OPEN AD, breaks barriers of Respect in family & society.

People react as per Models least covering cloth instead of reacting to message from AD, People make up themselves as per model. The result is,  what will happen if we cut a lemon on a dinning table. All will have water in mouth. Likewise, people use to look with dirty eyes and naked thoughts. Not only this, nowadays communication is very fast so such messages are spread in micro second.

The Result is, Society is degraded,spoiled,vulgarized and uncalculative loss takes place which cannot be recovered later on for any cost.


By Diwan.Mohammed Talha.N, HR , ATLAS INDIA - CANADIAN CONSULTANCY SERVICES  | 03 24 2010 18:04:57 +0000
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ya i am agree with you ads are gettng absurd, there is ad of wil stone perfume it is very vulgour. and there are so many such ads which need to be banned.coz these ads are shown on TV and when whole family watches these ads they feel to be embarrassed, so censor boards shud take strict actions against these ads.


By Manojkumar Shinde, Graduate Trainee, M/S. Harshal Electrical Installation Works & Consultant  | 03 24 2010 17:15:20 +0000
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Very purpose of ads are to capture the mind in a second. It does it otherwise we will not discuss it. Ads are so impulsive that make us to talk about that means it reaches the audience. For a businessmen it does the job but for a social worker or even a spiritual pursuer it is disgusting /explorable. Decide the purpose for which the ads are used.

We can also highlight, in this context, some ads created uproar among religious minds.


By KALIYAMOORTHY , Oil & Gas Area Coordinator, Undisclosed  | 03 24 2010 16:12:57 +0000
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I feel it is a cheap way of getting attention and such ads also have a negative impact on the brand, there are more creative ways which can make advertisements more interesting and memorable...

 


By Jay Makwana, Media Development Manager, Times of Oman  | 03 24 2010 12:50:08 +0000
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Yes censor board shuould pay attention to these types of ideas. The double meaning dialogues in the film or the double meaning one liners of the advertisements are only to get your attention and nothing else. This is only cheap publicity. The limit should be set by the censor board clearly and unambiguously and beyond any shadow of doubt. The ones who crosses the limits should be adequately punished. Those who say we are mature enough to make a differentiation between a good and a bad advertisement than let me say these type of ads are not ment for you people like you. It is for the vulnerable group of our society. And it is the moral responbility of the state to teach its vulnerable group the right lesson. By vulnerable group what I mean you people all know well.


By Aditya Sharma, Insurance Advisor/Analyst, LIC OF INDIA, ICICI LOMBARD  | 03 23 2010 14:49:40 +0000
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the best way to get into the mind of the market is to do something controversial. if you ban an ad for being obscene, tats all what the brand need to set its foot in the market.
By Praveen Raj, Manager - Sales  | 10 28 2010 05:52:59 +0000
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The jury is out on this debate. But i feel we should accept them. Rather than call it absurd, i prefer calling it the maturity of the indian mind. And like all things in life this too would run a full circle and come back to saner times. To a lot of people creativity is equated to absurdity but i wouldnt agree.

In the example priyanka has cited - thumbs up, she seems to be objecting only because the hindi word - kholo was used. Where was the objection when a decade earlier PEPSI advertised with the line 'open up' and they showed a provocative shot of the fizz rising up slowly and popping open the cord. To me i can easily relate it to a couple of naughty things that would sound unparliamentary on this platform. So there we are - it all relates to how the human mind sees it. And to me the human mind is the most complex one in the world.

So creativity or absurdity is very subjective to each individual and i feel we shouldnt tag it to a general statement. There is an television commerical for an international brand of beer (i forget the brand name) wherein a girl walks into a bar and asks for a bottle of beer which she proceeds to thrust it under her blouse and open it. After the brand credits are announced they show the girl having an opener under her blouse hanging to a chain from her neck. So what looked like a vulgar ad in the beginning turned out to be a clever and innovative piece of camera work.


By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 04 01 2010 19:19:22 +0000
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The product itself is its best advertiser .Ads whether  they are absurd or sensible do have effect on consumer & also provide some entertainment.Ads are getting absurd but consumer will buy the  product which will satisfy the need.Even if people buy product once by watching a attractive ad but if the product is not good the consumer wont buy it again.So the thing is that advertisments are getting absurd & entertaining we should accept them in the end the product speaks for itself.


By Wajid.Pathan , Enterprenuer (Designer /Developer/Supplier), 3D TECH Training and Consultancy  | 03 24 2010 10:32:58 +0000
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Priyanka,

1. I don't support the idea of censorship. As a nation are we mature or immature? If we are immature and incapable of making decisions then we must have BIG BROTHER watching over us telling us what 2 do and what not 2 do.

2. There are no absurd advertisements. There are only two types of ads - those that work and those that don't.

3. As regards sex in advertisements - some product an element of sexual appeal is inherent in some product categories. If handled well it enhances the brand value or it works to detriment. The choice and consequences of how to project is of the advertiser. When sex is irrelevant to the product category / brand it only shows the bankruptcy of creative ideas of the agency and the client.

See the JK cement ad and you'll realize what I mean

Vijay Raut

9322266445

Synergy Marketing Advisory Services


By vijay raut, CEO/MD/Director, Synergy Marketing Advisory Services  | 03 23 2010 11:19:54 +0000
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Thank u sir for appreciating the effort


By Priyanka Sabharwal, Editor, Cramster E-learning Solutions Pvt. Ltd.  | 03 23 2010 10:57:55 +0000
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Democracy is a BOLD step!!

Ads have their limitations and boundaries and I believe they are well in that limit. communication has to be understood rather than dissected. What it communicates is exactly what you need to be consvinced is being sold! At the shop floor level, if the product disappoints is another story. I find the TV soaps more obnoxious than these 20 seconders!!

Thanks for the referral Priyanka. What is sad is that inspite of referring it to 819 individulas we only have 7 arguments for such a healthy debate topic!! Thats sad really!!


By Makrand Bhave, AGM - Corporate Business, E18, part of Network 18 Group  | 03 23 2010 10:00:38 +0000
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No.

 

As long as they are able to do what they are intended to do then the ads are ok. Ads are meant to facilitate the increase in sales of the product or service.

 

In fact the double meaning script were used in the 80s in Tamil movies. Nothing wrong about it.

 

Moreover, now-a-days people have become more liberal in their thinking and dont seem to mind these ads. Except for fringe groups (Saffron, left, rationalist groups out here, etc.) most people dont seem to object. Also, the clothing in these movies and ads have reduced to skimpiness. In fact, I think the designer gets paid more to use less cloths :-) 

 

That there has been a change in the mindset of people (especially the middle class who these ads mainly target) can be seen by the way families react to sanitary napkin or condom (Nirodh) ads these days while watching a program together. Where as I remember in most homes, in the B&W TV days, there used to be an awkward silence or some kind of unease in the living room whenever a sanitary napkin or a condom ad appeared. Yes, those days ads like these or that of "Liril" were considered very provocative. Today nobody minds these ads.

 


By G A Narayan, VP - Marketing, KE Housing P. Ltd.  | 03 22 2010 15:05:13 +0000
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Priyanka right concern, but look at our daily TV soaps (spouse are changed in each episode/various reality programs on MTv etc), listen & watch latest songs (not to mention the nitty gritty of them), even look at news channels (Rakhi has found a good place there at least) and in between a commercial as such is broad casted; what's the issue?

We are very bold. Aren't we?


By ujjval jain, Retail, Retail  | 03 22 2010 14:53:40 +0000
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Hi Priyanka, interesting debate. 

I think these ads are not affecting the people and the culture transformation has made people to accept these ads. Companies find it as an attractive medium or tool to reach the people. So I don't find anything wrong in such kind of ads.  

:)


By Purvi Ghosh, Marketing analyst, Percept Advertising  | 03 22 2010 13:53:33 +0000
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actually present days marketing behaviour is not good peoples are trying to get maximum share of the market not observing whether they are urning or not in this practice m.n.c. are also putting lot of money to get share of the market but indian industry and trade has limitation, so it is to be observed very carefully.
By satishk.shukla , Director on Board, saurabhagro tech pvt.ltd.  | 03 22 2010 07:04:21 +0000
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