Shoppers play extra safe this festive season

Yes But Still Consumer are not over of Reccesion Fear .

Good sigen looking there to say Yes ...

I agree with Shailena that the consumers have become conscious and are not on a spending spree. But on a deeper thought, I guess it's got more to with being CAUTIOUS than Conscious. People have seen the world economy reeling and many of them have also been through layoffs and paycuts. So people are not so sure that whether the world is out of recession or not. Add to that, the price-value continuum that people resorted to during the slowdown which saw more value being offered at reduced prices. Consumers have found new ways of reducing expenditure. The future of luxury goods are more at threat if people continue to refrain from spending ostensibly. 

The recent rise in food prices and the weal monsoons (which again means price rise of basic commodities) is not helping either. So, I think it will take some time before the market really goes gung ho about spending. The Diwali celebration is expected to give a boost to consumer spending.

Yes definitely there are positive signs that things are getting back to normal,but Retailers need to be careful and have to be very calculative in terms of pricing and deals as still customer is doubled minded while spending.Things of basic necessity will be given 1st priority......Mantra for success for retailers should be low margins and volume sale.