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Created by : Christian Anews, Product/Brand Manager, Videocon Inds  | 11 26 2008 11:32:26 +0000
Industry : Consumer DurablesFunctional Area : Gadgets(Personal Interests)
Activity:  238 views;  last activity : 07 06 2010 20:18:09 +0000
Are consumers shortening thier consumer electronic shopping lists?
 
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price will be a driving factor this season, making shoppers more inclined to purchase a less-expensive brand or a lower-priced model within a manufacturer’s line.
By Omkar Deshpande, Product/Brand Manager, Mirc Electronics  | 11 26 2008 11:58:39 +0000
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Yeah looks like, i jus read a survey on the net which shows that this festive season companies like LG and others instead of giving bundle offers are going for service and stuff. i guess this strategy leads to lesser purchase, as in country like India, typical buying behavior is due to discounts we get during festivals
By Christian Anews, Product/Brand Manager, Videocon Inds  | 11 26 2008 11:32:26 +0000
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Not much plp are just feeleing that they will c a price fall and thats why the market is slow
By Darpan Sinha, Tech Architect, Royal Bank of Scotland  | 12 24 2008 07:30:21 +0000
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Yes it is, retail sees a huge demand in the urban crowd. And soon will have a better market in the rural too.  
Yes private label is one way to increase the margin. But it should not become a skimming strategy. Compared to fmcg, private label will work in food products because there is no standard price anywhere.........   
Rajkumar..... it would be great if you can give proper sides to the debate, so that people can take a side and debate....... :)
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