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Are doctors ready to accept Product Promotion through web??

Created by : Anita Rai, Marketing Manager, Leading Pharmaceutical Co.  | 12 16 2010 11:54:34 +0000
Industry : PharmaceuticalsFunctional Area : Business Models(Strategy & Execution)
Keywords : doctors medical representatives medical reps pharma product promotion product promotion through web
Activity:  197 views;  last activity : 12 20 2010 15:03:38 +0000

Are doctors ready to accept Product Promotion through web??

  
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I would like to support the thought, as by promoting a product through web will restrict the sellers from offering lucrative gifts for refering their product as it will work as an open forum and will lead to an unbiased treatment.
By Praveen Kr Yadav, Process consultant, Entercoms  | 12 17 2010 18:27:33 +0000
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If we can segment the doctors by their profile, then yes is the answer. But this segment may be less presently. For instance those of the doctors attached to institutions both in private and public sector and those in academical institutions may be choosing this line of promotion.For others we can formulate separate avenues online itself so that we can attract them also.Largely the success depends on the brand portfolio strength or services offered.
By p.m.n.krishnan , ADMINISTRATION, NGO TRUST  | 12 16 2010 12:19:16 +0000
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There is no need to go on web as the pharma companies are at doorstep.
By dr sunil mahadev kamble, Siddharth clinic, Medical Officer, Private practice  | 12 20 2010 15:03:38 +0000
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Doctors rarely have time to use the web, as here in my country I hardly see any professional doctor/specialist use the web, despite the fact that the pharmaceutical and surgical equipment network is well established.
By Umaima Bint Zia, B.B.A student, Shaheed Zulfikar Ali Bhutto Inst. of Science & Tech (Pakistan)  | 12 20 2010 07:18:00 +0000
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NO, They cant support becouse they had good opportunity for practice and R&D
By KARUNAKAR SHUKLKA, CFA  | 12 19 2010 10:38:14 +0000
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i think no because indian doctors are not so responsiple for their patients
By Rahul Sharma, M.Sc student, Govt T.R.S.College Autonoums,Rewa (MP)  | 12 18 2010 08:32:38 +0000
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Indian doctors are more acustomed to the visit of med reps and product Managers giving details of products as they are docs are mainly interested in their practise and info from web becomes tidios for them .so when med reps impart their prod info they welcome it.Moreover patient is important as 80% docs belives in the relations developed by that medical rep or the manager.
By SHASHANK SHEODE, AREA SALES MANAGER, INDOCO REMEDIES LTD MUMBAI  | 12 17 2010 18:50:21 +0000
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They cannot any product through web since they are dealing with life of the people and they have to take utmost care before introducing into the patient..
By Ravishankar , M.Sc student, M.S. Ramaiah College Of Science, Bangalore  | 12 17 2010 18:07:14 +0000
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Generall they Don't do, neither they have time nor desire ,........ unless if it is unique molecule having less information from medical rep
By Manoranjan Behera, Territory Manager, Cipla Ltd.  | 12 17 2010 16:02:17 +0000
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They really don't have the time and intention to look into web for products. Until representative promotion is stopped , Drs will never look into web for products.
By Ateeq ur Rehman, TBM, MSD  | 12 16 2010 15:35:09 +0000
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It is not good idea for the doctors.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 12 16 2010 14:29:59 +0000
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No, they are not ready to accept product promotion through web and precisely this is the reason they are lagging behind about latest developments in the field of medicine. And also they do not listen to Pharma representatives(who go to them to part some new developments)only to show that they know more than a pharma man. But in certain cases I strongly feel that a pharma man can give them a better and latest information than actually what they may be knowing.
By Suresh Prasad Gupta, Freelancer, Pharmaceuticals  | 12 16 2010 13:56:13 +0000
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Doctors are used to people waiting for their appointments and visiting them including Pharma, medical device companies apart to patients and they are frugal in their outlook. They would feel online as a way of limiting their negotiating power they would resist it.
By Phani Mohan krishna, Head/VP/GM- Purchase/Material Mgmt, ANAGHA DATTA TRADE  | 12 16 2010 12:10:32 +0000
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I really dont think so, they want marketing people to come to them and explain them about new products or the same products which they are listening from many days, they want the freebies, and sponsor something for them, if not by this time we would have seen a reduction in the number of people in Medical representatives job, but still we see many people in that field. I don't think  Doctors are ready to accept product promotion through web. At the best the product manager will impart  best possible knowledge to the Medical rep and he inturn explains the same to the doctor, in this way the doctors are getting updated on the new molecules which are there in the market..
By Anita Rai, Marketing Manager, Leading Pharmaceutical Co.  | 12 16 2010 11:54:34 +0000
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