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Marketing & Branding

 

Are foreign brands affordable? ( Clothing )

Created by : Meena Deshmukh, Product/Brand Manager, Videocon Inds  | 03 09 2011 09:45:05 +0000
Industry : Consumer DurablesFunctional Area : Business Models(Strategy & Execution)
Keywords : foreign local brand indian market general public common man
Activity:  489 views;  last activity : 04 09 2011 07:17:52 +0000

Whenever you go for buying anythingthe first thing you see is the quality and then the price. A normal jeans may cost as low as 250-500Rs and then comes the brands who sell them at several thousands. I was actually surprised that in US Levis is something so normal that anyone can have it and anything costilier than it comes under the category of a BRAND!! Poor us, anyways, in day to day life are these brands actually affordable??

  
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Top Argument
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A branded product comes with an investment on brand building. This means that the brand has a reputation and trust to safeguard. If it does not, then all the investment gets nullified. Usually, a customer considers that there is an assurance of quality. But a garment brand is something else... You may buy a garment at exorbitant price which is actually produced at ten times lesser price by your neighborhood garment manufacturer. While one should prefer a brand, like our modern day youngsters, one should not blindly go hunting for a brand. Affordability is a different question. A brand is positioned to cater to a consumer cross section. Such positioning is made only after understanding affordability.
By SR Sham Sunder, CEO/MD/Director Technoaid  03 09 2011 15:06:21 +0000
 
Top Argument
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It is not. Sometimes it is ok to buy something branded but most of us depend on the end of th season sales or direct factory layouts. Our econmy is still not so strong that we can afford such luxuries. We have a long way to go where uto developing the economy is concerned.
By Meena Deshmukh, Product/Brand Manager, Videocon Inds  03 09 2011 09:45:05 +0000
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Foreign brans are mainly put together in 3rd world countries. What sells is the brand. It is better to buy local.
By neha singh, Content Editor, Avestia Corp  | 03 13 2011 14:35:16 +0000
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yes foreign brands are affordable as they are manufactured in countries where raw material and labor is cheap.
By Danish khan, Business Analyst, cognizant business consultancy  | 03 13 2011 08:10:21 +0000
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I ill say yes , becoz , as am outside india for the last 1.5 yrs , i found that gulf is more cheaper in clothings as i compared to kerala , as it s a world market that india ..
By Muhammed Arif, Production Engineer, Bahrain Prism Glass Factory  | 03 13 2011 07:39:14 +0000
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Remember they need to recover the cost of marketing , endoresement, branding and R&d. we still get these brands at cheap rates when compared to other western counttries
By Sanjay Bhardwaj, Partner/Principal/VP, Health Management Solution  | 03 11 2011 05:41:28 +0000
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A branded product comes in market after quality checks.
By rakesh shah, Freelancer, FMCG/Foods/Beverage  | 03 09 2011 15:19:42 +0000
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people who prefer "brands" from their bathroom chappals to sunglass it is affordable....most of the foreign brands focus to touch the ego needs of human being..another thing please notice the sales of luxury cars(2010) in India. BMW- 6246 nos Benz- 5819 nos Audi- 3003 Are these affordable ?????

y all the foreign companies, whatever their industry interested in Indian Market????   :p
By Thoufeek. A, Stark Group, www.stark.in, www.starkexpo.com  | 03 09 2011 10:26:38 +0000
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And the reason for that is none other than the govt. Because of the double or triple taxes that a retailer has to pay, even indian brands are not affordable. You will be surprised to know that it is cheaper to buy indian products abroad like hair oils and cream than in india. Even indian made clothing is cheaper abroad than in india itself. IT is not only th brand name premium but also the heavy dose of taxation that a garment undergoes before it is sold to us that is crippling.
By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 04 09 2011 07:17:52 +0000
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Most of foreign brands charge 'price' for brand name only!! even if they are manufactured in asia. That's due to artificial scarcity created in the name of exclusive designs. Do you know how brands like nike, tommy hilfiger are very cheap to manufacture...but they sell at much higher price....
By Abhijit Anand Prabhudan, Admin/Facilities Manager, Ca*****  | 03 13 2011 13:04:31 +0000
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foreign brands are not affordable,due to shipping charges tax rate increases which leads to increase the price of product.
By Chakri Chintala, JOB SEEKER  | 03 13 2011 09:38:32 +0000
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As far as the clothing is concerned, the foreign goods are competitive and durable in quality than the indigenous products. Thanks for the referral Ms.Meena.
By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 03 13 2011 06:54:56 +0000
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I think most of the foreign brands are affordable only for high class people and Majority of the people usually are of middle class, So middle class people cannot afford it.
By Jack , Advisor/Outside Consultant, Tradelit  | 03 11 2011 06:56:04 +0000
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Considering the ongoing inflation rate and downfall of GDP rates definetly not welcome the affordability factor when it comes to foreign brands (Clothing). Bazaar is still on the growing stage to cope up with the price escallation in the market.
By R.Hariharan Subramaniam, Account Director, (Strategy and Planing), LIVEPOT QATAR, AL Wakhra  | 03 09 2011 16:12:56 +0000
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NO,because all the branded items are available in india at low cost........
By piyush valani, B.Tech/B.E. student, indus institute of tech and engg.  | 03 09 2011 15:59:06 +0000
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These brands can not be afforded to all. A selective few whose buying capabilities are high,can prefer it.


By KALIYAMOORTHY , Oil & Gas Area Coordinator, Undisclosed  | 03 09 2011 15:56:33 +0000
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Who Decides The Affordability? What I Can Afford, You May Not. So As Compared To Indian Brands, Yes, Foreign Brands Are Costlier But Looking At Their Performances In The Recent Times, Every Brand Is Dreaming Of Indian Market's Potential...
By suhaschandra deshpande, Marketing Associate  | 03 09 2011 11:19:17 +0000
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Meena I agree with your point of view.
By Sharad Gupta, Software Developer, Tripura Technologies, Hyderabad  | 03 09 2011 11:03:12 +0000
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Foreign brands are sold as per foreign pricing with a little adjustment for the local market. Local brands usually cost much less. Affordable is a relative question - for what? I firmly believe in Be Indian buy Indian even though I have always had unrestricted access to foreign goods.
By Capt. V.S. Kartik, CEO/MD  | 03 09 2011 10:58:44 +0000
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Meena I agree with your point of view. Yes in US it is affordable but not in India.
By Rathin Deb, Freelance Retail Consultant  | 03 09 2011 10:32:12 +0000
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