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Topic : Brand engagement culture
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Marketing & Branding

 

Are global brands at the mercy of the consumer?

Created by : Rohit Khanna, Project Leader/Managing Consultant, Accenture  | 11 10 2008 10:41:11 +0000
Keywords : Brands Consumer Advertising Customer Customer Service Quality Price International Creating Global Brands Style Quantity Mercy
Activity:  535 views;  last activity : 01 27 2012 12:49:02 +0000

“If we don’t like the brand – price, style, quality, service – or if we don’t like the company behind the brand, because of the way it behaves, all we need to do is buy the alternative…. So companies and their brands are totally at our mercy”. This was the debate held at The International Advertising Association. So what do you think, are the global brands at the mercy of the consumer. Do give yours views on this interesting debate..

  
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Yes they are at the consumers mercy becasue mainly whatever the global brands create in the market is for the consumers, so ofcourse they are at the mercy of normal consumer who wants to buy the product. And because there are so much of competition among various brands for shelf space it is quite normal that if the product is good then the consumer will go for it.
By Rohit Khanna, Project Leader/Managing Consultant, Accenture  11 10 2008 10:41:11 +0000
 
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They are more at the mercy of the occupy movement now.
By neha singh, Content Editor, Avestia Corp  | 01 27 2012 12:49:02 +0000
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why to convert commodity into product, saying illogical reason that purchasing power of consumer is increasing where as true picture is something odd, brand helps in creating commodity into product at never ending higher price
By Sunil Bhatt, Project Research Associate, Mudra Institute of Communication Ahmedabad  | 01 27 2012 12:06:13 +0000
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In todays competitive world, it is but obvious that the Consumer is the King and every one is at his mercy and things are even going to become verse once the Global Gients enter into the Indian Market with higher equity stake.
By GAURAV GOEL, CEO/MD/Director, ADITYA CONSTRUCTIONS  | 01 25 2012 20:25:30 +0000
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All the brands, whether global or local, are at the mercy of the consumer. All the products are manufactured targeting the consumers, so they are the ones who decides the faith of a brand. Regards, Anna George, Web Analyst, Nichepro Technologies. Bangalore. http://www.nichesuite.com
By Anna George, Web Analyst, NichePro Consulting LLC  | 01 24 2012 05:01:29 +0000
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Which product can survive without consumers??? and where....
By Ravindra Sharma, Managing Consultant, CHEF-India  | 01 23 2012 14:45:42 +0000
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If there is no consumer or takers for the brand then what purpose the brand can serve. So it is consumer centric.
By Shashi Kumar U, Manager accounts & commercial, Mazda Concrete Products Pvt Ltd  | 01 23 2012 08:54:52 +0000
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For our country, the answer is yes.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 12 06 2010 14:36:32 +0000
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It is always customer centric,the customer has the option of going to the second best or alternative products;the customer feel satisfied only when all the criteria is met including the company.

regs

kasturirangan.r
By kasturirangan.r , INSURANCE ADVISOR, Life Insurance Corporation Of India  | 01 22 2009 14:52:11 +0000
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When there is a strong  customer dissatisfaction,business can never grow,stagnation shall be followed by downfall of the business.Unless clever business tactics is applied to counteract dissatisfaction ,it would question the survival of the business.
By GOMATHY , Corp. Communication Executive, Freelance  | 01 22 2009 04:41:50 +0000
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I dont agree with Anand saying that they will create situation where company plays on consumer's mind to buy a particular product, if people dont want to associate with that brand for some reason they will not there are so many other alternatives and main thing one can't act on one's free will that what he wants to and not. So the brands are at the consumers mercy all the time.
By Chandan Roy, Creative, J Walter Thompson  | 11 10 2008 10:55:57 +0000
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In a highly competitive market and in times of financial constraint, the brand definitely is not the master.
By Vinoy Scaria James, Consultant, Travel Hub  | 01 25 2012 04:27:17 +0000
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This may be true in the beginning.Once the consumer becomes used to the product, the brand becomes the master
By sheriff r mohideen, General Manager -Technical, Origin Foods Limited  | 01 24 2012 14:29:55 +0000
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No it is not at the consumers mercy the companies creating these brands have so much knowledge about what they are doing and where they are investing their money and other things, so it is obvious that they know their customers very well and they make the market scenario or create things where people buy the product, like having more shelf space for their products than their competitors and they make situation where people will go and buy what product they want.


By Anand Mathur, Product/Brand Manager, Maruti  | 11 10 2008 10:53:08 +0000
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Mr. Karthik......please send them a private message than posting it on toostep directly which is a personal message which you have asked to the concerned person.
This totally looks like a debate..but why have you posted it as an Idea contest Ms. Anuradha.....It would have done great if you had created this as a debate than Idea contest...as there is nothing to give Ideas under this post..........
Dear Prodosh...I hope you wanted to put your comment in an Idea contest stated same, but for some reason you have created this debate unknowingly....so plz put your comment in that Idea contest.
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