Are Indian consumers getting addicted to deals and offers?

Yes.  There is a paradigm shift in indian consumerism.  Young and middle aged population are flocking to shopping malls, prone to buy everything, particularly clothes and electronic gadgets.  This, meseems, leading to expenditure not warranted for.  Eventually, leads to price rise, because of demand and recognition for brand.

Secondly, the average income level of younger population is increased.  However, people in the age group 50 above, are not increased proportionately.  Because of this inequality, the latter group of population are not in a position to live in cities like Bangalore, Chennai, Mumbai and Hyderabad.

Sadly yes ! but there is nothing alarming to it because it is the practice world over in all the developing countries. But it is a negative effect for brands becaue the core value of the brand gets diluted. A good example is that of Colour Plus which started going on sale a number of times throughout the year and finally had to be sold off. I dont know how the new owners - Raymond is doing but at least i do not see much sale offers from the brand now. One has to know where to draw the line. A max of two or three offers in a year are the most that one shold resort to. It is more so for a fashion brand whereas other brands need not go on sale because their inventory pretty much doesnt change till there is a change of model etc.

I feel most of the Indians very much look for or wait for such offers and then plan their purchases. However, i feel there is no free lunch anywhere in the world of business and this hidden truth in not much known to most of us. But but but..... all that matters is attraction and satisfaction!! ...and we being humans have to go for it!! ... Thank you, Manish N

Cheers!!

Thats the way across the globe. Who doesnt like a free lunch?? I would love getting used to it too :))

Absolutely - I think Indian consumers are addicted to deals and offers.  A few years ago - sales were a rare event and we used to flock shops during sales. But now - shops have sales every quarter - there is hardly a time when they do not have sales. The perception that discounted items are not of good quality has dissolved over the years .

Shops like big bazaar/ shoprite (with their weekly vegetables/ grains bazaar) and vijay sales (with their weekend deals) have spoiled us with choices. With loyalty cards/ reward points we get lured into going to particular shops. Even my beauty parlour has a card which gives me a 20% discount whenever i use it.

The other day i bought a digital frame at Croma - and was surprised that they they did not have any deals/ offers running.  I was expecting some discount as if it was my right. I sure am addicted and confident that there are many more like me. Way to go Indian consumer.