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Business & Strategy

 
Created by : Namrata Pathak, Accounts Manager, American Express  | 04 09 2010 12:25:59 +0000
Industry : Radio, TV & FilmsFunctional Area : India(Markets)
Activity:  4062 views;  last activity : 06 22 2011 18:27:02 +0000

Indians are by nature known to spend lavishly on weddings. Even the balanced middle-class will take out their life’s savings and spend generously on their child’s wedding – be it a son or a daughter. How can, then, the upper class lag behind? By the same measure, they go an extra step and hire fancy farmhouses, high-end designers, natty wedding planners and aggressive public relation agents to have the ceremony appear larger than life and as grand as possible.

http://www.truepuzzle.com/blog/wp-content/uploads/2009/08/marriage1.jpeg

Do you feel this is an indecent display of wealth? Or are you of the opinion that it’s a once in a lifetime (though that’s not the case these days!) so if people want to spend, then they should be allowed to do so. Doesn’t the disparity between the upper class and the middle class become wider by such ostentatious displays of wealth? Share your thoughts on this…

 
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People are simply wasting money in the name of tradition. People want to show there relatives that no one in there community can do marriage by spending that much money. Actually,Indian weddings are an unnecessary wastage of resources which can be diverted to those who do not get any. According to me its might give business to some people, but if we can celebrate it other ways instead of catering a great menu, and sponsor a simple lunch for a month in schools or free books.


By Namrata Pathak, Accounts Manager, American Express  04 09 2010 12:29:11 +0000
 
Top Argument
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Spending is Great !!

Let the “Haves” spend, and spend a lot. Let them splurge and splurge.

This is good for all. Black money, otherwise hidden in coffers, would be come out for circulation. Scores of people, from the rich businessmen to the middleclass white collared workers and the daily wage poor labour class and all their families, lead their livelihood depending on the marriage season. If the “Haves” don’t spend (The amounts runs into a few Billions) then we would be creating more jobless people and deprive families of a decent living.

Some of these people work directly and others indirectly in support industries.

Scores of families depend on the wedding season

And no Namrata, I would like to disagree with your point. Fat chance :-). I do not think that any one of these people would be able to conduct a simple wedding and donate the rest of the funds to any charity.

Please remember, if the rich stop spending then a few BILLIONS would be taken away from circulation. This money would be locked up and don’t ever imagine that it would be given to charity. And even if it is given in Charity (instead of marriage spending) then many of the future beneficiaries would be the erstwhile workers and the families (People who used to work for the marriage industry).

Another point : these are occasions where there is a huge get-together where lots of networking happens. This help quite a number of guests as well as the host to earn millions in order to spend more millions in weddings and parties.

Let the party continue ……

Please note that most families spend only according to their pocket. However there are some who go beyond their means and this should not be encouraged.


By G A Narayan, VP - Marketing, KE Housing P. Ltd.  04 09 2010 13:08:59 +0000
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IF WE JUST OPEN OUR EYE AND SEE A BLINK OF POVERTY, DESPONDENCY IN THE PATHETIC CONDITIONS OF SEEMAPURI AND MANY OTHER SLUMS IN INDIA THEN WE WILL REALLY FEEL HUMILIATION TO CONSIDER OURSELVES AS A CITIZEN OF INDIA. THE RICH INDUSTRIALISTS HAVE JUST COMPLICATED THE MARRIAGE ISSUE.FOR THEM MARRIAGE AS BECOME A STATUS STATEMENT. SO THIS POMP AND SHOW OFF BY THE INDUSTRIALISTS SHOULD BE CURBED OFF AND AVE THE COLOSSAL WASTAGE. INSTEAD POVERTY OF INDIA SHOULD BE REDUCED, PATHETIC CONDITIONS OF SLUMS SHOULD BE IMPROVED......................
By Spandan Banerjee, Pursuing Graduation student, dav public school kolkata  | 06 22 2011 18:27:02 +0000
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Namrata, agreed it is wasteful in name of tradition and culture.

If an individual has resources to waste let it be that way. May be this person only has this as resource to use thus obviously he must pay to get the missing ones.

People who tend to overstretch themselves or fall prey in imitating Or trying to think culture and tradition are linked to money are more at fault. How to celebrate or enjoy can surely not be defined by others for an individual. 

As long as loud music is heard in private and does not hurt the neighbors ears, one should have no objections.  


By Ravindra Sharma, Managing Consultant, CHEF-India  | 04 12 2010 07:25:39 +0000
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It is not just lavish spending alone. Leave out those billionairs think of others. 1000 people attending a marriage means they travel and use their vehicles, burn fuel and contribute to pollution and increased energy bill. They create traffic jams and increase spending on fule by other road users. Spending is great if the spender is rich. Let them spend so that lot of business opportiunity is created. But what 5 of our population is rich 1% or 2%. This discussion is to be focussed on the other 98% who are only middleclass and poor who spend their life time savings and waste money. Who gains by their spending? it is the owners of Marriage Halls, who are alrady rich, Big caterers and decorators or the event management firms, who make money. Do we need this?


By K LAXMINARAYANA RAO, Freelancer  | 04 12 2010 06:22:54 +0000
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Thanks Natteraja for the reference...Yes, It is now a days become fashion to spend lavishly on marriages. People tend to spend more on marriages to diplay their status and also to showcase their ability that they can spend and create a lavish environment in the marriages.


By Surya Josyula, Asst. Manager - Operations, Genesys International  | 04 12 2010 06:15:50 +0000
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It is not the question if you have capacity you spend it lavishly. Some argue that marriage / party spending by the haves is a way to distribute income. It is the biggest economic adjustment which governments and banks cannnot think of. Spending creates opportunity for a host of industry and business enterprises. But what is really hapening is the rich may spend out of unaccounted or illgotten wealth or even if they have earned it properly it is only a portion of their income. The middle class and the poor either wants to show off that they are also rich enough or are pressuried by inlaws demands to spend their hard earned money, which would have been otherwise usefull for during their old age or for giving it as gift to their child for planning a better life than that of their parents. I feel Namrata is right spending huge amounts for marriages either for entertaining guests invited in large numbers or for jewellary is a mear waste of money. This is a social evil. People arguing for spending must be parents of boys because in our tradition it is the girls father who is made to spend a lt more than boys parents. Need of the hour is to stop this social evil and use these money for nation building. Yes one may want to rule the whole world himself if it is possible. it is not just the marriage alone there are other functions and parties where people spend lavishly. Even the Government is not lagging behind. We need to stop all sorts of lavish spending and display of wealth in this country if we have to build a honest nation with equality for all and share the wealth. That is the need of the hour.


By K LAXMINARAYANA RAO, Freelancer  | 04 12 2010 05:07:36 +0000
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YES!

 

It is a display of status and a colossal waste of money.


By RAMESH KANDADAI, Principal Consultant, ARM Consultants  | 04 12 2010 03:37:42 +0000
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There is a need to change the way we perform marriage. We are wasting not only money on these rituals but it is also meaningless. Those who support the Indian wedding styles should analyse each and every part of such ceremonies. Today in Metros a marraige costs Rs.5-10 lakhs even for a simple marriage mainly because of number of guests who are to be invited and attend the marriage. Is it necessary to invite parents colegues, friends of bride and the groom, and brides and grooms friends, collegues, classmates, their brothers and sisters friends, collegues, inlaws and their friends, collegues and it is a chain. you will assemble 500-1000 people easily depending upon the size of your parents family and what they are and where they work. Most people do not have means to spend money. So they prepare themselves early to earn money for spending during marriages may be by curupt means or they end up withdrawing their PF and other savings and finally become beggers. Marriage ceremnies are like yek din ka Sultan and begger the next day. A friend of mine celebrated his sons and daughters marriage spending all his savings. He wanted to make the weddings a mamorable day in the life of his children. When he got his first grand child doctors told him the child has a medical problem related to heart and advised aborting, but being arthodox they refused. Afte the birth of child they were almost begging everyone to help them. I have become a outcast in my friends and family circle for not inviting people for my daughters marriage. Some people asked me dont you want people to come to your house at least when you die. I replied I dont beleive in rituals. I dont do shraddha for my father because I dont beleive in it. When I die if people think why should they arange for cremation then I am not going to be effected by it. only they will have the environmental pollution problem.


By K LAXMINARAYANA RAO, Freelancer  | 04 11 2010 19:53:47 +0000
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Well Mr.Namrata Pathak, I will not support the lavish spending in marriages, but the optimum level of what is required. But no one can deny the fact that marriages are very very important occasion in everybody's life. Friends and relatives have been participating to bless the couples. Hence the participants are required to take care well in marriages and the hospitality plays a dominant role in all marriages according to their financial standings. So hospitality is our rich culture. But on the contrary certain people are showing their financial strength during marriages through lavish spending, and instead they can spend for good social cause and the beneficiaries will whole heartily bless the couples to have all fortunes in their life.  


By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 04 11 2010 11:16:41 +0000
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well i dnt knw about other areas but in northern india yes it is..... a big status symbol & a tradition of letting people know how much you are spending
By Neha Jangid, Head - Media, Micro Media Marketing Pvt. Ltd.  | 04 10 2010 18:28:13 +0000
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being a country with rich culture and heritage we donot want to leave any opportunity to flaunt it and to show to the others that we belong to civilized society whose degree of measure depends on balance you have.
By Arun Singh, Astt.Manager,Business development,Abhijeet Projects Ltd  | 04 10 2010 17:11:39 +0000
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i think people should spend this much of money depending on their status that they could give their children future life easy going ratherthan stressfull.
By Harjeet Singh Kainth, Network Admin/System Admin, Ashok Hotel  | 04 10 2010 16:27:12 +0000
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yes Truely speaking,shelling out more money in lavish way is not necessary in todays economic world.Simple living and high thinking concept should be adopted in all indian families.!
By Venkata , Analyst, Cognizant Technology  | 04 10 2010 15:06:49 +0000
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Kuvera, or Kuber as he is commonly known, is the actual God of wealth in Indian mythology, though the common misperception is that Laxmi plays that role. Laxmi is the goddess of fortune, which usually and simplistically translates as wealth. But for over two thousand years of recorded history the actual God of wealth in the Indian ethos has been Kuvera. This was well known to the traditional trading and business communities of India who used to, and still continue to, worship him in their homes on the occasion of India's greatest festival, Diwali.
By ravindra shrivastava, Information Systems(MIS)-Manager, iifs pvt ltd  | 04 10 2010 09:18:57 +0000
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I do agree that Indian marriages are becoming a display of wealth.Even when the markets face a downtrend the amount of money spent on marriages is tremendous.If both the bride and groom are from a financially sound background there is a prestige issue involved on the number of invitees and the amount spent needless to add that the same amount could be utilised for important issues after marriage.


By Vidyasagar Kulkarni, Sales/BD Manager,Techpak Industries Limited,Kenya  | 04 10 2010 06:16:31 +0000
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Marriages in our culture were occasions for the social sanction of a relationship. In many cases, the girl and boy would not have seen each other. If you look carefully at the many rituals, the objective was two-fold: to develop familiarity and for everyone present to bless the couple. With the passage of time, the real meanings have been lost and only the rituals remain. As an example, before performing the kanyadaan the bride's father asks the bridegroom whether he will take care of the bride as precribed by righteousness of conduct, ensure worldly comfort, and be faithful in conjugal relationship (Dharmercha Arthecha Kaamecha Naa Ti Charami?). Cut to 2010. How relevant is this question and the promise?

The institution of marriage was meant to insulate a couple from other stresses. Today, the institution itself has become a source of stress. Double income families mean the parents have no time for each other and even less time for children. Children are left to the care of grandparents or maids. Thus, they are deprived of parental love and affection that are critical in childhood.

"Living like the Jones'" syndrome has caught up for weddings too. In many cases, they have become instruments for the vulgar display of wealth. The food that is wasted in every wedding makes you feel sad. Why can't we be altruistic and use the occasion to do something good? Feed some poor people, provide scholarships to a few children, help a few needy senior citizens who have no one to care for them. Even if one can afford the expenditure, the money is better spent on such welfare activities than a pompous display of (often ill-gotten) wealth.

Simple living and high thinking should be our motto. We may yet be able to see a happy and peaceful society then.

 


By B V Krishnamurthy, Consultant  | 04 10 2010 05:01:07 +0000
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Still, ugly display of wealth is against our ethos.

One can own whatever one can fancy or afford, but showing off it is difinitely a psychological disorder.


By M. Prabhakar Rao, Green Consultant: Green Buildings, LEED Certifications, GreenGuard, Energy Star, GreenCo Certifications, Energy Audits  | 04 10 2010 04:46:09 +0000
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Yes, They are all about money and so called "status". More true in North India but it is a pan India problem
By Ravinder Kumar Kaul, Vice President, Inovative Yarn Pvt Ltd.  | 04 10 2010 02:10:00 +0000
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Lack of knowledge about the scientific logic of the vedic rituals and looking only the self convenience making indian marriage only a TAMASHA. And to in TAMASHA IT NEEDS TO BE DISPLAYED AS MUCH. For exposure you need money, which one is able to afford.


By Hridesh Kumar, Management and Administration, Enshrine Health Care Pvt. Ltd.  | 04 09 2010 13:23:21 +0000
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Think of the BIG PICTURE Mr. Rao...

Thousands get employed... Fuel station employees, workers in the Halls, workers in the Catering, Flower Pickers & Farm Labourers, Tailors, Cloth Weavers & Embroidery karigars, Cooks & Helpers, Gold Jewellery Karigars, Printers & their Labourers, Hotels ( wth their Employees ), Tourism & the people involved, Drivers, contractors, Electrical Fittings, Decoration... the List is endless BUT MEANINGFUL. Money passes hands right down the line.

Its also a subject of PERSONAL GRATIFICATION... If a Person wants to Spend His Hard Earned Money ( Official & Unofficial work... they both require Hard Work )... WHO ARE WE TO STOP IT ?  


By Naushad H.L., Creative Director, MAD COMMUNICATION  | 04 12 2010 07:01:24 +0000
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The Wedding Industry is reportedly worth more than 5000 CRORES...

DO WE WANT SO MUCH CASH FLOW... OUT OF OUR CASH STARVED MARKET ?

It would be suicidal to even think of it... Let the PARTY CONTINUE FRENDS !

A Fat Indian Wedding is quite some Pride for INDIA as a Country & it amazes even the Best of BILLIONAIRES abroad. Take it at that & along with the Financial Benefits it generates in the Market... IT CAN ONLY BE A BLESSING IN DISGUISE.

Happy Debating Friends !   


By Naushad H.L., Creative Director, MAD COMMUNICATION  | 04 12 2010 05:40:55 +0000
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Narayan,

Well said... You took the words out of my mouth. I fully agree with your views. 


By Naushad H.L., Creative Director, MAD COMMUNICATION  | 04 12 2010 05:33:06 +0000
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I personally don't believe Indian wedding is merely a display of wealth. The wedding ceremonies have not changed at all. These are modern times and it is obvious that in this era you are able to buy more fashionable clothing and jewelery for marriage ceremonies. If you are wealthy you will be able to buy better quality while the poorer class will buy what they can afford.


By Devi Kaladeen, Audit Manager, Health Sector Development Unit  | 04 12 2010 04:31:49 +0000
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good justification sir :)


By Priya Roy, scholar, Periyar University  | 04 10 2010 16:36:05 +0000
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I dont think that Indian weddings are a show off of wealth. Its our culture which makes us celebrate a binding occasion of a wedding. When a richer class has money then why wont they spend it???
By Radhika Zaveri, B.A. LL.B (Hons.), Gujarat National Law University, Gandhinagar  | 04 10 2010 15:04:33 +0000
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i support you narayan as rightly mentioned by you parties are the place of networkiing & business.

and never forget cause of big fat weddings only lots of industryies are survying as example white goods/car/food/cattering see how many are employeed.as mentioned b Nararan at least cause of the same reason some black mony come in main stream and become white for economy growth.

As a ethical point of view you r right namrata. 


By kshitiz chaudhary, regional Manager-North, Pudumjee Hygiene Products Ltd.  | 04 10 2010 09:18:27 +0000
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Dear friends ,

If you have participated or organized marriege for any of your near & dear then you must be aware that it's not display of wealth but it's way of expressing the utmost happiness & fullfillness of desires.

Don't do so much calcullations when it comes to marriege like one time affairs. Life gives you so much assignments to do calcullation. one must enjoy rare moments.


By Brij Kishor Mishra, Area Manager, Alcon Laboratories India Pvt Ltd  | 04 10 2010 07:16:17 +0000
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wealth display has always been a part of marrige ie typical indian marrige. But their is lot more then that in a marrige .like .enthusiasam, happiness,joy,family gathering, fun,love. I think its a complete package of refreshment. I also support Mr. G A Narayan's point
By kushal khandeliya, Head/VP/GM -Manufacturing, M.P. Steel Febrication  | 04 10 2010 05:47:41 +0000
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Sorry Namrata...I don't agree to this... Just answer my one question - if you were Nita Ambani and not Namrata PAthak, would u not want a more sophisticated kitchen than what you have now.... or would you not want to own a better vehicle than what you have now...!!!!!! Its subjective... Ya if one tries to spend more than what one can afford ...i would agree he is trying to show off. But if one has money and if one wants to spend it.... he is free to spend...the main point that needs to be debated is..." how much do they try to identify themsleves with their wealth"....
By Mohanish Lohar, Propreitor, b2b Project Services - Designs & Project Management Consultants  | 04 09 2010 13:03:13 +0000
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I feel that Indian marriages are not indecent display of wealth. Marriage is an occasion where all the family members, close and distant, relatives meet and share the happiness. As marriage is once in a life-time occasion, it is worth spending the amount. In cities, marriage may have become a routine thing but in most of towns and villages its an occasion where people gather and spend some quality time with other people. 


By kiranksrs , National Head, IRIS SERVICES  | 04 09 2010 12:44:48 +0000
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