Are Indians fairness obsessed??

U r absolutely right but one correction, it’s all over world...............

Till date I don't understand, what they will do with colour?????????????

During my school days I and my friend were isolated from whole class, when we stood against colour discrimination for a year ………..

It was like ,at first we were only two them, after 15 days watching us fighting for the right cause all the boys in our class joined us then within few days the whole class supported us……..

But this effected my talented and hardworking friend emotionally ………….she left the school for whom the fight began………

She was very young and gave up the fight when is achieved the success ………………the colour doesn’t make any difference ,if people are beautiful from their nature and work…………

Yes and why not. The world itself is skewed towards the fair complexioned. White is the prefered colour when it comes to the human race. And fueling this is the bevy of reality shows on indian television which would not give you a second chance if you were on the darker side.

When women have a plethora of creams and lotions why not us men, would be the usual comment heard at supermarkets though the actual effects of such a cream on men or women likewise is suspect.

Gore Gore Chand Se Mukh Pe Kali Kali Ankhe Hai !                                           Gore gore ho banke chore! kabhi meri gali aaya karo!

So many songs/ lyrics of our movies are written on the fairness of the skin.Mostly after every matrimonial meeting the grand ma if had not attend the meeting often says"Ladki Gori hai?"And this is the not the question of  only  the elder persons but of every body who had not seen the Girl.

We Indians are mad after skin fairness.God has given us dark Wheaties type complexions which gives us some what subdued look and even colorful cloths does not suit to us and gives very dull and horrible contrast look.This type of look kills the charm of first impressions on the others.In fair(white) skin the color contrast of mustache and beard imparts a good look for men and for women the reddish tone of chicks and lipsticks gives what!!!! a charming face look!, isn't it?  

To improve our dark complexions we are consuming so many different types of cosmetics and going for skin treatments but it does not click 100%.The business of cosmetics is based only on advertising and no guarantee of results, knowing to these also every body consumes fairness cream,bleaching lotions etc..with a hope that one day she will become gori and beautiful !!!!      What do you say is it not the fairness obsessed?

If Mohan das Karamchand Gandhi(my favorite person) had the fair skin, he could be the sexiest person of the century! NO NO OF this kalyug.In short not only Indians every body under this blue sky are fairness obsessed.                                                                                                                                     

YES... ITS A FACT !

NOT ONLY WOMEN... BUT MEN & TEENAGERS TOO, are Fairness Crazy.

MADHUR BHANDARKAR HIGHLIGHTED THIS ISSUE IN A CLASSIC MANNER IN  HIS FILM   "TRAFFIC SIGNAL".

VERY SAD FACT IS FAIRNESS IS CONSIDERED AS A VIRTUE  AND LESSER FAIRNESS ESPECIALLY AMONG WOMEN, IS CONSIDERED INFERIOR BY MILLIONS AND MILLIONS AND THAT IS WHY THE FAIRNESS CREAM MARKET SIZE NATIONALLY IS CONSTANTLY ON THE INCREASE.

Yes, no doubt indians are fairness obsessed but actually there's no harm in it. Everyone wants to look good and being fair is an advantage. I really start worrying when i can an tv add projecting that fair applicants are at advantage in an interview, this should not be tolerated. Looking good or bad has nothing to do with one's talent and the tv channels should be careful while airing such adds 

Yes

Seeing the kind of promotion in fairness cream and beauty products. it is clear obsession is more. But people who promotes or people think who are fair doesnt think about other side of heart.that is " how the dark coloured people are affected emotionally to some extent by the craze.  see india is a ancientcountry   with 60% of black people. But no add industry or film industry  or even  media industry employes them.

I agree that most Indians are so obsessed with fairness is that they keep trying new cosmetic products which doesn't make any huge difference in their complexion.

Yes with just one correction. Replace HomoSapiens with Indians. All human beings are obssesed with fair colour...Sadly

awesome quoted

While its a slight tussle keeping in mind the dusky beauties, I guess by and large it would be safe to say that Indians are definitely obsessed with fair skin. The sale of fairness creams for men and women are a clear indicator.

While on the topic, let me also share that Fair and Lovely is equally popular in Egypt, where I was once based. :)

Because it is universal business. Am  I right? Business on color, race, language, culture, religion and what not . It is one dimension where people do business.

I agree the views posted by you Ms.Disha Roy. In India every one likes to be fair. It can be noticed in the way of dressing sense, make up, exercising to keep the body fit etc. 

True, U are wright. I agree with U.

Disha you are right in your observation. In our country any cosmetic product is always first being test marketed in Chennai. There after it goes all India. If you see the global colours the Africans are black since they are near to the equator and if you closely observe they always wears bright colour clothes in order to be noticed.

I think not only in India the presons all over the globe wants to be fair. Michel Jackson was a case in itself. Yes the obsession in India is much greater than other countries and this can be understood since our population base is large.

sadly i must agree.

YES... BUT WHATS WRONG ?  ITS HUMAN TO DO SO  !!

Its Human nature to yearn for something that we dont have. Most of the Whites want a sunburnt & dusky skin... We Indians yearn for White/Fair skin. They yearn for Black hair... we spend millions after Blonde & Brunette hair colour tones.

We look for shade & they look for sun. They spend after Sun Tan Lotions & we spend after FAIRNESS CREAMS...

ITS FAIR, ISNT IT ?

Yes, they are.

Yes certainly.

u r 100% right disha but its not only India but the whole world.

Yes, but it is not just Indians but the whole World Population is obsessed with fairness yielding Billions of Dollars of Annual Revenues to the Cosmetics Advertisers.

But, one needs to understand that it is not the Artificially acquired Fairness but the Naturally given complexion coupled with the pleasant face, which comes from the inner peace that gives the permanent beauty to anyone.

Indians are focused on fairness and this is due to the fact that the tropical climate of India leads to a darker color. As there is more sunshine, the skin becomes darker, but in colder climes, due to lesser sunshine, the skin is fairer. However, appropriate exposure to the sun is also good for health.

Additionally, media and other forms of advertising promote fairness which further reinforces the fairness concept....