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Created by : James Masih, Product/Brand Manager, FedEx  | 02 11 2009 08:12:08 +0000
Industry : HospitalityFunctional Area : Growth(Strategy & Execution)
Activity:  1218 views;  last activity : 07 06 2010 20:18:09 +0000

Will the guests accept the high room rate of the luxury hotels in this economic downturn ?

Are Luxury Hotels recession proof ?

What do you think ???

 
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  Rate : 
 
 
Yes Vs No
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Support   Support
Top Argument
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hi guys.. i would say YES... LUXURY HOTELS are not every one's piece of cake... its meant only for big rich people... i do accpet that almost all the big companies are affected by recession and so does their owners.. but guys think critically... do you think recession has really affected to rich people..??? i would say only the general economy and the GDP has affected and not the personal savings or the income of the owners... perhaps they would still continue on their desired lifestyles and this will provide a financial aid to all the Luxury hotels.....  


By AKRAM ASLAM, Banquet Sales Executive/ Manager, A.B. Group of Hotels & Resorts  02 26 2009 00:54:30 +0000
 
Top Argument
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Many a Large Property inspite of being 'Luxury Hotels' are largely preferred & patronised by a very large chunk of the Corporate clientele. During the on-going recession, my sources with associates in various companies have informed me of major cutbacks in all sectors including a reduction in unnecessary business trips. This would and has been affecting business in the travel & hospitality sector as a whole. Besides the drop in hotel ARRs, Kingfisher Airlines who had dropped their air travel fares in December-January, have revoked the same to normal fares as there had been no increase in passenger or business traffic inspite of the reduced fares. This indicator shows that the status of the business traveller or passenger  frequency has reduced which would obviously indicate a drop in the Room Occupancies of various Luxury Hotels and thus in overall revenue


By Jude Lobo, Chief Operating Officer, Eatwel India Pvt. Ltd.  02 18 2009 21:25:52 +0000
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Mainly, my opinion covers leisure customers. Corporate customers have been affected by the downturn and they tend to economize their travel expenses.

Luxury hotels typically cater to distinct guests, often wealthy individuals to whom price is less of a factor.
A part of the price strength of luxury hotels is mainly due to the size of that affluent segment. There are not many luxury hotels, and the number of guests capable of affording luxury accommodations has risen in the past few years. Room rates in popular cities will continue to rise as demand outstrips supply.
In conclusion, if the current balance between supply and demand is maintained, we can say that luxury hotels are recession-proof to a great extent.


By Ahmed Sultan, ITC, Airline Consultant  | 05 22 2009 14:26:38 +0000
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I support YES! Luxury hotels are necessarily as they are categorised; LUXURY! This is one commodity that is affordable to the affluent. Socila celebs, Business Conglomerates, Inbound tourists and maybe for the top Corporate Head Honchos!! These are people who will never feel the dearth of 'recession'.

Tourists travelling to India have to soak themselves in the 'lap of luxury' and nothing else. Head honchos of corporates who lead a jet setting life need to be in the 'lap of luxury' to power there way through life!! The room costs do not matter as they are powered with the plastic titanium visa's and maybe just a signature so that the 'bill to company' tag follows them everywhere!! Luxury is not meant to be ill treated by recession!


By Makrand Bhave, Marketing & MICE, WIZCRAFT International  | 04 17 2009 08:41:30 +0000
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I don't agree with jude,at least part of the price strength of luxury hotels can be explained by the size of this segment - there are not many luxury hotels and the number of guests able to afford luxury accommodations has risen dramatically in the past few years. This positive relationship will continue as long as the number of new luxury properties does not grow faster than the number of persons willing to pay their premium prices. Hotel room rates in popular cities will continue to escalate as demand outstrips supply


By Nirmal Karan, Product/Brand Manager, KingfisherAirlines  | 03 24 2009 10:32:29 +0000
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One should understand  lux. hotels is not cup of tea for everyone. people who can afford them are form  high end  or top brass .In economy  rich remains richer poor remians poorer so sceniro remains same who were going to hotels still moving , who can't brake the wall earlier still can't. Although some sectors of economy are still recessio  proof thier occupancy rate remains same no doubt people shifted from hotels banquet to plush farmhoues or high end banquet which are more economical & offer value for money.


By Sumeet Sethi, Regional Manager VRL, VRL  | 03 02 2009 14:38:51 +0000
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2

Recession effecting total market. So......Luxury Hotels are recession proof


By Shashi Kanth Karnati, Asst. Manager, ARCIL, MUMBAI  | 02 26 2009 12:53:54 +0000
1
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I have question for all of you...Do answer...

Who are the ones who stay in luxury hotels??

or

Who prefer to stay in luxury hotels ??


By this we can understand whether luxury hotels are recession proof or not ...


By Nirmal Karan, Product/Brand Manager, KingfisherAirlines  | 02 25 2009 12:57:35 +0000
2
0

Yes, luxury hotels are used by high end class of people and I don't agree with you that it will be on recession. High end class of people are the one for whom status is more than the money. A decrease in class of hotel can ruin their status. And I think no one wants to bring down it by not spending a small amount of money...


By Manish Trehan, Product/Brand Manager, KingfisherAirlines  | 02 16 2009 13:11:25 +0000
2
2

How Timeshare is related to recession in luxury hotels ? Can you throw some light on it Ma'am ??


By Sushil Soren, Executive Manager, Hospitality Services  | 02 13 2009 08:01:08 +0000
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0

So Mr.Manoj u mean to say that previously who used to stay at luxury hotels will no more stay there ??

But I don't agree with you...Only those for whom price is less of a factor used to stay in luxury hotels and will stay in luxury hotels only...


By Adesh Dalvi, Marketing Executive, TAJ  | 02 13 2009 07:08:15 +0000
0
0

many 5 star hotels & resorts have reduced their tariffs & are promoting value schemes to increase occupancy levels


By santosh kumar, Marketing Manager, AUTOMOBILE  | 09 08 2009 10:32:49 +0000
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Corporate high spenders are under pressure to cut costs like anyone else in the organisation. Downgrading from 5 Star to 4 star is expected of any Exec who are asking their staff to cut costs at the same time. If this replication doesn't happen at a senior level you can be sure that the Accounts / Finance team processing the expenses will ensure that the message gets out! This has happened in an organisation I worked in and it ultimately cost the MD his job!


By Jonathan Ratcliff, Project Leader/Managing Consultant, JMR Sales & Consultancy  | 05 22 2009 13:47:44 +0000
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0

Luxury hotels are not recession proof as the Luxury hotels are preffered by the large corporate clients of large companies, and yes the the recession give affect to the the most of the big companies, so they majorly cutbacks in thier luxuries and high end expenditures and in the time of recession people save thier money to manage themselves in the market.


By Sanjay Verma, GM-Operations, Jewel's Hospitality Pvt. Ltd.  | 05 06 2009 04:14:55 +0000
1
0

Due to present economic condition not only big hotel but small hotels are also getting afeceted. Now the customers are using low class hotel if they are really feeling to enjoy their holiday where they used to book big hotels. Customers are now very much aware about their savings rather than wasting their money on brands. On the way to compete with this crucial condition many hotels are cutting their rate upto 50% and on the same way other companies are also reducing their leaisure programmes and trips to out of station.


By Hemant Kumar Gupta, Reservation In-charge, Lytton Hotel  | 04 15 2009 08:19:47 +0000
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Mr.Jude i completely agree with you.Even after reducing the prices of rooms in hotels there will be no improvement in the business because people have identified living in expensive hotels as an unnecessary expense which they want to reduce.So recession has definitely has an impact on the hospitality industry too and they have to think of innovative ways to cope up with this.


By Rajat Mittal, Product/Brand Manager, Jet Airways  | 04 14 2009 10:53:26 +0000
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In current scenario, all the biggest companies are in trouble so thats the answer. if client is affected so the service provider. 


By Alok Sharma, Retail , Leading Consultancy Firm  | 03 06 2009 07:01:34 +0000
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In current scenario, all the biggest companies are in trouble so thats the answer. if client is affected so the service provider. 


By Alok Sharma, Retail , Leading Consultancy Firm  | 03 06 2009 07:01:16 +0000
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I wholly agree with Mr. Lobo's argument, who looks like has done his reaearch & has got his facts right. In fact the only institutions doing good business would be bars, where many an entrepreneur may have gone to drown his sorrows after bad days during the recession


By GM 11 echoes, Head/VP/GM -F&B, Planet Entertainment Pvt. Ltd.  | 02 26 2009 12:40:29 +0000
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one would think the rich remain richer, but even they have to cut costs, and housing is the most expensive and more at risk. Nothing is recession proof, I feel. Even people with money have less of it to burn hotels have been suffering as well as high end retail and food.


By Ted Green, President, Bikini Computers  | 02 23 2009 23:00:21 +0000
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0

According to me luxury hotels are not recession proof cause...most of these luxury hotels are used by either the upper middle class or the high end class of people not by the middle classes.and now in recession even the upper middle class does not want to spend..so the recession factor will affect the luxury hotels.


By murtuza , Corp. Communication Executive, esmailji nathubhai nalwalla  | 02 13 2009 16:07:11 +0000
3
0

Timeshare not only offers luxury hotels but also resorts which. You can also get additional memberships fo clubs and hotels with RCI and club Lacosta.

This will give you the freedom to make your reservations a week or a two days in advance. A lot of organisations are buying these cards to make it more economical for themselves. You just pay an AMC and enjoy luxury.

This is just oneof the other options.

Also, I am wondering what is the percentage of customers we are targeting when we market luxury hotels with attached frills - which apparently make it easier to sell. Also, what percentage of loyalty footins are there!

Would be keen to know.


By Deeksha Nagi, Managing Partner, WCH Training Solutions  | 02 13 2009 08:27:51 +0000
2
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How about  considering an investment in a Timeshare. They eventually work out quite economical and one can enjoy international vacations through an RCI exchange.


By Deeksha Nagi, Managing Partner, WCH Training Solutions  | 02 13 2009 07:52:08 +0000
3
1

No abstloutley NOT..due to global recession there is cost cutting in all segments ...be it anything, So nobody will like to have luxury hotels at high rates.The luxury hotels will not sell unless they have got very good competitive economical price


By MANOJ VARSHNEY, Director, TULSI TRAVELS PVT LTD  | 02 11 2009 17:25:41 +0000
3
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I don't think any segment of hotel is recession proof, so luxury hotels are not recession proof either. People are price sensitive and due to this economic downturn everyone is affected and I think people will be affected by this high room rates. And luxury hotels may experience a drop in the guests...


By James Masih, Product/Brand Manager, FedEx  | 02 11 2009 08:13:41 +0000
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