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Mobile Marketing

 

Are marketers doing enough with their mobile campaigns?

Created by : Abhinav Garg, Sales/BD Manager, Bharti Airtel  | 10 14 2008 13:30:24 +0000
Industry : Telecom/ISPFunctional Area : Productivity & Performance(Strategy & Execution)
Keywords : Mobile Consumer Mobile Marketing Marketers Doing Enough Mobile Advertisement Mobile Campaigns
Activity:  517 views;  last activity : 07 06 2010 20:18:09 +0000
Consumers are engaging on mobiles at an ever-increasing rate.consumers report having received/viewed a mobile ad. However, even though consumers are seeing some mobile ads.With the sheer number of consumers and ads this seems like a large discrepancy. So,Are marketers doing enough in the mobile realm?
  
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Yes, marketers are doing well, they are jumping into mobile advertising in full force, the opportunities of the mobile channel are becoming clear to marketers of all kinds, thanks to the growth of mobile as a consumer technology. We’re getting to that turning point, given the engagement levels with consumers and the kind of people doing mobile Web. There is targeted value here, and it’s growing every day.”
By Abhinav Garg, Sales/BD Manager, Bharti Airtel  | 10 14 2008 13:32:35 +0000
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I think its lagging because mobile arena is new and therefore undeveloped. There are fewer metrics for mobile advertisers; also agencies aren't sure how to adapt to the different levels of the mobile marketplace, this is what i feel.
By Shyamal Maity, Sales/BD Manager, AT&T  | 10 14 2008 13:47:35 +0000
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