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Posted in Community :

Marketing & Branding |

Media Mughals

 
Industry : Radio, TV & FilmsFunctional Area : Innovation(Strategy & Execution)
Activity:  140 views;  last activity : 07 06 2010 20:18:09 +0000

There had been many movies depicting the traumatic conditions faced by the weak sessions of the society by bluntly demonstrating their lifestyle. By doing such films, while some directors are genuinely trying to bring to light the real picture, many others try to commercialize the weakness. Movies involving dwarfs, blinds and similarly physically handicapped have been found to be strongly criticized for using the handicap as a sympathizing tool to attract viewers. I would like to see the toostep members’ outlook on this?

 
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Yes, it is a sympathising tool Vs No, it is not
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I beleive  most of the movie guys  use this powerful medium for money making only.For eg almost all vinayan movies .Will he be able to make one movie with a simple narrative where there is a normal hero and heroin?? As always there are exceptions.


By Beena Latheef, Prodn co-ordinator - Merchandising, Texport Industries Pvt Ltd  12 18 2009 07:29:29 +0000
 
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i do not agree , a successful featurefilm is  a one of a very strong medium to convey masses  .  When we can  decide whom to vote  by mere watching  TV propaganda  of politicians  who decides  the  policy of this country . What is the problem with a socially  educative film  which makes  you think that if you can do some thing for them ?


By soumya k sengupta, CEO/MD/Director, Ghaziabad Polymers Pvt Ltd  12 20 2009 09:06:18 +0000
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I agree with you beena, most of them are using it for commercial purpose only. They use it as a medium to attract audience. Nowadays it has become a trend but some are really using it for good cause.

 


By Shailena Varma, Logistics Manager, Target  | 02 10 2010 09:27:53 +0000
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Most of the times yes and some times no. But when we say commercial it's obviously used as a sympathising tool.


By B.Mehernath , Marketing & Technical Head, Bondit Construction Chemicals Pvt. Ltd.  | 12 19 2009 13:53:33 +0000
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MITR - Revathy produced and directed - definitely not meant for commercial purposes!!


By Makrand Bhave, Marketing & MICE, WIZCRAFT International  | 12 18 2009 06:31:36 +0000
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to move us lazy pseudo socialists ..

year :: 1991 ::

april  23rd ::

MG road Bangalore ::

I still remember the vivid impressions of the first hollywood movie , i started with :: mississipi burning ::

i have watched it 99 times so far ;;;;


By Ajay Ziz, Dy. Registrar,, University of Jammu  | 12 18 2009 06:22:03 +0000
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Suppose if such a movee is produced by a charitable organisation involved in such an activity or its object is such that to promote the betterment of physically handicapped and weaker sessions, then it may be for such sympathy otherwise all commercial ventures are for commercial exploitation.


By RAMANATHA PRABHU N, Chartered Accountant  | 12 17 2009 07:33:10 +0000
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Resmiji ,Good point you made there(`regardless of their ultimate motive`).Sounds like some of them could be `wolves in sheep clothing`and nobody seems to mind.I have added a paragraph separately.Kindly check if my views are ok.


By Arunangshu Choudhury, Agent, L.I.C  | 12 25 2009 05:23:02 +0000
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One need not feel guilty about being sympathetic,I believe.Any person who has a heart will feel sympathetic when confronted with pictures of harsh sufferings of other people on screen.It is natural,nothing wrong with it.    But I have also heard of a particular director who has won Oscars for a particularly mischievous depiction of poverty in India and of Indians in general to the whole world.See,this guy was a millionaire before the film was made,yet he did nothing to ease the hardships of his subjects whom he had chosen very carefully.Those people continued to live wretched lives so that HE COULD TAKE GREAT SHOTS.The movie industry in Hollywood where he came from has a Minimum Wage in place,YET THESE PEOPLE WERE PAID SO LITTLE FOR THEIR LIVES STORIES THAT MANY OF THE ACTORS IN THIS MOVIE WERE FORCED TO GO BACK TO BEGGING ON THE STREETS.The producer/director of this movie made hundreds of millions the world over by generating sympathy on screen.Yet their own film could not generate sufficient sympathy in themselves so that they could make any difference to the subjects lives.


By Arunangshu Choudhury, Agent, L.I.C  | 12 25 2009 04:52:23 +0000
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Its not ... dono what the people who suport this statment got in thier mind. but we can take it in dis way too... directors wnt such movies to come up mayb to create awarnes to the public ... to make d public understand that our society consist of such people too ....


By Bhavana Menonq, B.Com student, All Saints College  | 12 20 2009 07:48:07 +0000
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Dear Shuili,

Please see the latter part of the posting. My question is particularly about taking movies with handicapped like dwarfs, blinds etc who form main characters in movies, especially fantasies. As examples I can quote Malayalam movies like “Athbhuthadweep”  and “Guru”. I don’t know how far you will be able to know abt these films. Both were award winning films I believe.

 

Thanks


By Resmi Maxim, GENERAL MANAGER - OPERATIONS, SI PROPERTY (KERALA) PVT.LTD.,  | 12 18 2009 09:04:10 +0000
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Ms. Resmi, kindly name the movies, coz movies are made for two purposes, one is only entertainment, the recent ones are "All the Best", "Dil bole Hadippa", the other genre is infotainment, where issues are raised and problems are shown but a solution is given. The very recent movie is "Paa" where the condition of Progeria, a genetic disorder causing accelerated ageing is addressed, the movie also deals with two other issues, one is role of media, the other is a more social moral question of modern life –a live-in relationship and the price paid for ambition.

There was another movie “Summer of 2005”, where the plot was on young doctors, who study in a private medical college, and for fun enter into politics and the soup they land themselves in was the burning topic of farmers committing suicide as though India’s Jamindari is abolished but the loan-shark system is still prevalent, which disrupts the poor farmers and haunts them to death.


By Shiuli Mukherji, Head Strategy Plan- , Region SEA  | 12 18 2009 05:57:05 +0000
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these movies tend give some visibility to the issue of disability. presenting an issue in the most matter of factly way, sans the empathy and sympathy is what is required. no movie maker will invest in movie unless he quite sure he will get back what he has invested.


By Priya Varadan, Independent consultant, Self employed  | 12 16 2009 08:05:27 +0000
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I don't think so.


By Devi Kaladeen, Audit Manager, Health Sector Development Unit  | 12 16 2009 05:10:32 +0000
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Most of the mentioned sort of movies are made just for the commercial success. I agree that the creative freedom for all those behind & infront of the screen shall be respected...BUT...they shouldn't take away the self respect of the physically challenged also.. Actors and the script writers should try to hold some morale & ethics when dealing with such subjects.


By Shyne U, Project Architect  | 12 15 2009 17:51:31 +0000
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I am of the view that directors who attempt to create such movies deserve real appreciation and encouragement regardless of their ultimate motive behind creating it. The critics who question such attempts arguing that it is “capitalization through Sympathy” should also not forget that in such movies these directors are taking a risk by excluding the popular heroes and heroines.  Not every viewer who contributes to the success of such movies need be sympathetic and so commercial success cannot be attributed to the critic’s argument.And as lons as these characters are willing to sell their talent, why should there be a concern?


By Resmi Maxim, GENERAL MANAGER - OPERATIONS, SI PROPERTY (KERALA) PVT.LTD.,  | 12 15 2009 09:44:39 +0000
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