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Topic : Rural Infrastructure development
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Are rural BPOs, the next big opportunity in the job market?

Created by : Mahalakshmi Subramanium, QA/QC Manager, Genpact  | 02 24 2010 12:29:05 +0000
Industry : ITES / BPO / Customer ServiceFunctional Area : India(Markets)
Keywords : bpo opportunity job market rural sector rural bpo rural employment
Activity:  464 views;  last activity : 11 19 2010 09:39:12 +0000

In the recent years, the BPO boom has created infinite jobs in the metros, especially for people from Tier II and Tier III cities. And these days, BPO has been launched in rural sector as well. This was made possible through seed money from IIT Madras’ Rural Technology Business Incubation (RTBI) cell.

Though in the beginning, the establishers found some infrastructure problems in starting the BPO in the village area, but lastly, it became possible. So I would like to know from you all, do you believe rural BPOs are the next big opportunity in the job market?

  
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Top Argument
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Rural BPOs can set up a cost arbitrage game in domestic market. As transportation, electrification and communication/internet infrastructure improves in rural areas, it is just a matter of time before our rural populace equip themselves with suitable skill sets. 
By Vinod M Raveendranath, Managing Partner, AmfiOS Technologies  02 25 2010 20:36:06 +0000
 
Top Argument
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They could in all probability take up sectors like Agronomy, Supply chain, Logistics, Weather etc.

Quality will definitely be an issue but over a period of time they may upgrade skills with support mechanisms in place
By Phani Mohan krishna, Head/VP/GM- Purchase/Material Mgmt, ANAGHA DATTA TRADE  02 25 2010 06:50:51 +0000
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It is possible with like minded joining hands together for the upliftment of rural folks. It is again going to be an uphill task to achieve as it requires lot of dedication.

And once it is acheived it is a big hit.

 
By Srivallabha , Business Analyst, VentureSoft Global  | 02 28 2010 09:50:48 +0000
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I am aware of such a business venture at my own native. It has definitely improved the earning opportunities in the area. What the Customer Support Reps.(CSRs) cater to is the local populace in the local language. Sectors like FMCG, Telecom do require call-centres (CC) to provide customer-support for the expanding rural market and it is here that such business ventures will have their role to play.(They may be catering to customers in the English language but that would not be at par with the urban CCs.)

These CCs later on may cater to foreign clients when sufficient maturity is reached in the language and operational skills. This is more feasible/desrirable for the BPO sector given that the CSRs in the urban areas are demanding ever increasing salaries. Thus cost arbitrage would again be enhanced for the BPO cos.
By Sanjay Suvarna, Senior Software Developer, a MNC  | 02 25 2010 09:22:41 +0000
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If properly groomed and trained, rural youth may equally work in a rural / semi-urban BPO centre. At least they will be less expensive and will remain loyal to their employer. They may not resort to "job-hopping" as has become a 'fashion' in urban employees and staff.

Quite a lot of places may be available in rural centres, which are well connected by high ways and town/city may be just 20 KM away. Shortfall of electricity may be compensated by Gen-sets and "wire-less" connectivity may be of handy. Cheap and best housings may be available in the vicinity and cost of living may be quite low.

Work force from town/city may be employed in such centres who might be " Willing " and may not find a rural centre difficult for them.


By ASOKE KUSARI, Domestic Private Banking-Executive/Manager, A large leading PSU Bank - India  | 02 24 2010 15:26:51 +0000
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India is in its villages. Major portion of our population is in rural sector which means more youth population. So I believe the amount of huge profits we get from BPOs in urban sector, we'll get much more profits than that with the BPOs in the rural sector. So I believe rural BPOs are the next big opportunity in India.
By Mahalakshmi Subramanium, QA/QC Manager, Genpact  | 02 24 2010 12:29:05 +0000
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I would love to say YES to this question but am saying NO because India has long way to go to catch up with the developed world in terms of Bandwidth availability and Internet speed. The success of Rural BPO largely depends upon the availability of

1. Electricity
2. Internet Bandwidth

If Govt. is successful in providing UNLIMITED ELECTRICITY and LOT OF BANDWIDTH then I think no country in the world can stop us from standing alongside of developed nations. BIJLI SADAK PAANI slogan should be replaced with BIJLI BANDWIDTH PAANI
By Ravi , IT PMO, Cricket Communications  | 03 02 2010 01:15:15 +0000
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If you are thinking that it is just the shift in place you are mistaking, you need to get qualified people there in rural area, more so for for a voicebased process, it is about 10 times difficult to train them,and i certainly don't think the present lot of BPO employees or aspiring BPO employees are or wil be willling to shift to rural atmosphere, mind you all these problems arise after you sort out infrastructural issues.and if you mean district headquarters like nashik, davangere,palakkad, trichy, or cities like that then it is a possibility.


By PRAPHUL ANIGOL, Sales/BD Manager, GODREJ AGROVET LTD  | 03 01 2010 11:04:19 +0000
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I don't think rural BPOs will work much since we won't get so much of qualified employees in Rural sector to run it and I doubt if any urban employee would like to work in rural sector due to the lack of infrastructure there.
By Leena Pawar, Tech Architect, IT Infotech  | 02 24 2010 12:32:02 +0000
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