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Marketing & Branding |

Business & Strategy

 
Created by : Sujatha srivastava, Associate/Senior Associate, AT Kearney  | 02 16 2011 06:16:35 +0000
Industry : Retail Chain/LogisticsFunctional Area : B2B Sales(Sales & Marketing)
Activity:  380 views;  last activity : 03 12 2011 16:28:20 +0000

What do sales representatives do today....earlier they were supposed to be the reflection of the companies that they represented. But, in today's scenario gives a complete new picture of sales representatives. In order to sell their products they end up spending more than desired to impress the customer.

Earlier due to unavailability of the technology to reach customers, companies use to count totally on their sales representatives to promote their products and generate revenues for them. Today arrival of internet have eased their job as most of the work gets done through internet like advertising the product by showing their features, price and everything what customer desires to find out about the product.  So, are Sales reps today really productive??

 
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In my opinion the Sales Representatives are productive in doing the jobs. The promotional activities & sales can not be effectively achieved through internet which may give visibility and information on the products. But transforming into sales needs the personal contacts & frequent visits by the sales forces from the companies.Products demo by the sales people will be more effective.

Thanks for the referral Ms.Sujatha.


By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  03 10 2011 17:32:10 +0000
 
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I really dont think so, today the door to door salesman is completely out of picture, or may be still there are few who have the door to door approach may be we are busy at office we really do not know regarding this service, but once when I had taken leave I saw couple of door to door salesman approach with their products, but seriously very few people entertain such sales reps, where people are so much concerned about their privacy at home. And even medical reps they approach doctor and explain about them about the product and make sure that their product is available in the counter next to the clinic or the hospital, but seriously when with a simple click can get the job done, why take all the effort to reach to that person and explain them about it....I really dont think Sales reps are really that productive in today's times...


By Sujatha srivastava, Associate/Senior Associate, AT Kearney  02 16 2011 06:16:35 +0000
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We must realise human limitations. Why do ppl always expect super human behavior?
By neha singh, Content Editor, Avestia Corp  | 03 12 2011 16:28:20 +0000
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With the help of sales representative only company can do well.They are d only who help in marketing the product.
By pradhnya meshram, Sales Executive/Officer, Tata Communications Ltd  | 03 12 2011 16:03:02 +0000
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Medical reps are, but a lot depends on the product. No matter how good at sales you are, if the product is not satisfactory, it won't sell!!!
By neha singh, Content Editor, Avestia Corp  | 03 12 2011 16:02:30 +0000
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Technology can never replace human being, sales reps. are the face of the co. Their working decides how well companies strategies are excuted in the market. They earn the bread & butter for entire company. So , by focussing on their productivity if that is not as per expectation a co. can do wonder.
By Manish , Sales Executive/Officer, Heinz india  | 03 12 2011 15:49:10 +0000
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The FaceBook of a Company are the Sales Rep. only.Technology and internet are mere tools which cannot replace a result oriented mind of a sales representative. Yes to some extent the Sales Representative-can be a core salesman to the Director Marketing of the Company to some extent the work of sales rep. has been made easy by the varied forms of reports which can be generated in no time through the advent of IT technology.May be in course of time the entire employee have to work as a sales rep as a team to be a winner in this competitive Global economy
By kasturirangan.r , INSURANCE ADVISOR, Life Insurance Corporation Of India  | 03 11 2011 12:06:30 +0000
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sales representatives are productive becoz the success of sales promotion and other promotion activities of company depend on the sales person..
By Sayed Mehdi, MBA/PGDM student, iibr  | 03 11 2011 10:43:13 +0000
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we can say that they are productive as they are the major revenue generators for any company. As trend changes in all fields but even now the sales representative's profile is same and even deteriorated. Previously they used to represent the company but now a days they came under lot of pressure which is leading them to do wrong activities which is spoiling they reputation in the market. Example as said Eureka Forbes. Nowadays sales has become very competitive that companies are trying to reach the direct consumer for they sales, and this can happen through sales representatives. Definitely they are productive for the company and if they are not so then we should not only blame them but also look into the system in which they are working for any flaws.


By V. KUMAR, Ballarpur Industries Limited  | 03 11 2011 08:43:07 +0000
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Natteraja thanks for referral. Everything cannot be done without meeting and face to face talk. Hence the Slaes Representatives are productive since they communicate with the purchaser  face to face.


By Rathin Deb, Freelance Retail Consultant  | 03 11 2011 07:00:29 +0000
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Sujatha Very Nice Topic Selection.Please come with more similar topics for future  discussions


By INDRANIL BHADURI, Sales Training for Impatient Entrepreneur,Sales and Non Sales People, Freelance Trainer  | 03 10 2011 18:21:27 +0000
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NATTERAJA R. ARIKRISHNAN

Thanks for referring such an interesting topic.I strongly support your idea. In highly competitive business world todays Sales Professional should spend their TIME on 3 key strategy

Strategy1:

Spending more TIME for Personal Branding(through Public Speaking,writing) than Sales presentation alone.FOR EXAMPLE:Insurance Salesperson can start a blog on HOW TO REACH OMBUDSMAN FOR CLAIM SETTLEMENT with contact address

Strategy 2:Today"s Salesperson should  spend more time on reading prospective clients Industry journal .Only Product literature of  company will not  be be enough for sustained competitive advantage.For EXAMPLE:If I am an Insurance Sales Person and my client works in Telecom industry ,It would be wise to get in touch with some articles on Current trends in Telecom industry rather than talking  only about IRDA 

Strategy3:More FOCUS should be given on the side of Client"s Buying Style than Selling Styles alone Book Ref:Buying Brain 

Wishing You Happy Buying and Selling!


By INDRANIL BHADURI, Sales Training for Impatient Entrepreneur,Sales and Non Sales People, Freelance Trainer  | 03 10 2011 18:06:26 +0000
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Yes Theyare Still Productive, The concept haschanged they act as distributors and through specified retailers they approach clients and promote the product.
By srinivasanrajagopalan , manager marketing, ivr prime urban developers limited  | 03 03 2011 07:11:19 +0000
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i really think that the door to door salesman not getting bennifits that really how much they have to get it from their hard work of romming whole the day
By MOHAMMED ZAFARUDDIN JAWEED, Lab Technician/Medical Technician/Lab Staff, UNIMED HEALTH CARE PVT.LTD.  | 02 17 2011 13:58:45 +0000
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Sujatha I am afraid I disagree with you on the subject. Today the designation has changed to Sales Officer and they are the back bone of the company and in most of the cases those sales man has changed to Distributors sales man and they are contributing where there is more money that is the difference and they are useful.


By Rathin Deb, Freelance Retail Consultant  | 02 17 2011 13:26:32 +0000
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In India still sales guys are the best option to achieve the numbers,any product marketing, still sales peoples are used, even though most company has come up with showrooms or product experience centers for there consumers but for generating walk-in to those  showroom or do live demo of there products at the customers door step there is no alternative for the sales representatives .

Yes but for  sure The definition of the sales rep are not the same as it was 5 years back in terms of there day to day work format

They are more of brand promoter then just being a sales guy.


By karthikrathnam , Branch manager,  | 02 17 2011 13:09:21 +0000
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Duplicate Post. Pl read my comments elsewhere
By V. Srinivas, Freelancer, Information Technology  | 02 17 2011 06:16:09 +0000
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If it is a technical matter yes. In my previous job, I have had a "Sales Rep" who called, got preliminary details, using his mobile set up a 4-way conference call first, brought me into the loop and between the 5 of us clarified (most of) my problems which was followed a day later with a "full-team" with a technical proposal.
By V. Srinivas, Freelancer, Information Technology  | 02 17 2011 06:07:53 +0000
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Yes they do, may be with some exceptions. I feel selling is the toughest job. Without salesman it would not have been easy for companies to sell their products to customers. May be there is lack of motivation. Its very difficult to keep the motivation going. But then salesman do try to achieve sales.
By Vijaya P, Internal Sales, Endress + Hauser  | 02 16 2011 13:41:59 +0000
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Yes, they are productive.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 02 16 2011 11:01:00 +0000
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Yes. They are productive. Without them, the customers' and consumers' preferences would not be known! They are the backbone for major decision making process to annul competition in the major sectors!
By S. Muralidharan, Executive Director, Knowledge Foundation & Campus Around the Corner  | 02 16 2011 10:59:06 +0000
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Without S.R> or any field executive, it can not sale product, why company is hiring executive, team, sales force. Advertisement, promotion, branding is supportive medium that can be help directly- indirectly in selling. For sales person it is tool or source. All features, benefit can not be explain throgh ad or other medium for that it must require executive.Many companys are doing ad-promotion still all company have sales force, sales target.... In this debate it can include many things..... and S.R. is strenght for comapny, after sales service, follow up, problem solution who can give??
By Virag Shah, Confidential  | 02 16 2011 10:14:51 +0000
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My answer will be yes, and for me this is an open ended discussion and i guess saying Yes or no will not be sufficient enough to support your argument.
By Gaurav Mehta, Sales/BD Manager, DynPro India Pvt Ltd  | 02 16 2011 09:15:01 +0000
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Yes eventody The sales reps are very productive in the sense you need someone to represent your product to the market to give knowledge andthe utilisation. only the reps can do that the productivity depends on the knowledge andskill they develop through the company which market the product.


By srinivasanrajagopalan , manager marketing, ivr prime urban developers limited  | 02 16 2011 07:29:14 +0000
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Yes, But they should have well knowledge about the products they are selling. It's like an art how u persuade your customer. If he successfully create the needs of his prospect and change his mind he will be a successfully sales representative. After asking for an appointment not only help the prospects to utilize thier free time to give responces to the sales representatives but also help the sales representative to give a good presentation infront of the customers.
By Tanima , First Medical Services Pvt. Ltd.  | 02 16 2011 06:31:13 +0000
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Nope and not for the reasons that you have mentioned ! I feel todays sales reps are a harrassed lot as the very same availability of technology and shopping ease has made them redundant. Honestly tell me,how many times have you turned away a sales rep at your door ? Its not an easy job in todays world. In fact there lot has been made tougher because of the easy availability of technology and the supermarket syndrodome. A portion of it is due to their own intransigence also. But my symapthies with whoever chooses this profession especially in todays world.
By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 03 01 2011 12:30:10 +0000
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I dont think that these sales representatives make such an impression for pushing the sales, as we saw in the early days of selling V.C by Eureka Forbes these guys had made more issues than selling and they were in the news for all the wrong reasons, more over in this age of internet and other mediums of sales available in plenty I dont think that they are so relevant.
By Srinivas Pinninti, Head Of Non Food Sourcing, Al Meera Consumer Goods Company  | 02 18 2011 10:46:48 +0000
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Yes I do agree with you. Instead, modern technological tools made available can, effectively,  be used to achieve  the targets. The go-between sales man can also change the modus operandi to use the modern tech know-how.


By KALIYAMOORTHY , Oil & Gas Area Coordinator, Undisclosed  | 02 17 2011 08:27:39 +0000
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Your second para goes on to say that due to unavailability of technology the sales force  were considered as a prime factor for the company to create an awareness about the product in question. But to-day you and me will agree in toto that the market has undergone a sea change thanks to I.T revolution and no body is willing to spend time with any sales person of late.. This of course will hold good only in medical profession and not in other field.

 


By sudhakar , BUSINESS CONSULTANT  | 02 16 2011 11:46:21 +0000
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A great sales rep know her customers needs and wishes. She does not try to sell anything. She just predict the needs and wishes of the customer. Customers always want and need to buy, but trying too hard to sell something specific make it hard for the sales rep to listen to the wishes and needs of the customer. Sales reps tend to miss the potential targets because they do not know where to look and aim their effort.
By Kaj Voetmann, Senior Consultant, Beren  | 02 16 2011 06:32:11 +0000
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