Private Lables though not the first choice but depending the goodwill of the shop like Shopper Stop, it will work. The progress will be slow but will build on the strength of the shop.
By
Rathin Deb, Advisor and retail consultant, currently as Branch Manager, Tower Infotech Ltd
| 04 04 2013 07:08:06 +0000
It really depends on the type of product,service or brand. On both sides there can be flaws. ~Management Consulting Services: www.CEOBusinessManagementSolutions.com
By
Business Management Consultant, : I can provide you with Management Consulting & Counseling Services
| 04 04 2013 04:34:27 +0000
Depends on the Quality, the convenience etcetera.. Like for example for curd (dahi) I prefer local curd to branded curd. It requires some guts to try first. but then if comfortable you continue. The unbranded/local then slowly metamorphises into branded. - Examples: Haldiram, Amway etc
By
V. Srinivas, Freelancer, Information Technology
| 05 31 2011 13:06:01 +0000
I would rather prefer a private brand in certain but not in all categories of goods, preferably in essential commodities (refer HT business section 7th Feb'11, Delhi Edition). Its a well known fact that manufactured goods are premiumly priced to recover their huge advertisement cost in promotions. As a well informed consumer, i know the quality of goods would be almost same in pvt labelled goods vis a vis manufacturer Goods, then why to spend more on the manufacturer brands. As a matter of fact Manufacturer has realised this growing trend and continually decreasing their price to meet up the price of pvt labelled brand. Ultimately its a victory for END CONSUMERS.
By
Ravindra Kishore, MBA/PGDM student, JIMS- Rohini
| 02 09 2011 13:38:52 +0000
You must look at the context. You must look at the goods under consideration. 1 The only difference between an ISI Iron or immersion rod and a non ISI item is in the Mica that is used as an insulant/conductor. In one case, it is imported and in the other, it is local 2. Things like toothpaste, soaps etc. it is a matter of personal choice- brands do not matter. 3. Now when it comes to the case of generic drugs, the story looks different. A high end, International company offers you a drug at an exorbitant cost The generic manufacturer gives one at a dirt cheap price. So you choose. This happened to me recently. I was suffering from some severe inflamatory infection - drugs from 3 doctors could not "cure" it. 4th chap prescribed a drug- "May be slightly expensive, (120/- per tablet) but try it for 5 days" (15 tab) and come back. Drug not available at shops. One shop suggested a generic equivalent (8/- per tab). Worked wonders
By
V. Srinivas, Freelancer, Information Technology
| 02 07 2011 03:48:09 +0000
The average consumer cannot differentiate between Private or Manufacturer brands. Is the product needed? Is the quality satisfactory? "Then I'll buy it!" is what I would say.
By
Anantha Shayana. D, CTO/CIO, RAYSITI
| 01 31 2011 21:04:11 +0000
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But its not necessary being loyal to a brand, if u are presented with a better product u can always change. Change is permanent.
By
vijayasaravanan , Partner, MS Contractors and Amway Business Owner
| 01 15 2012 14:07:34 +0000
I would prefer manufactured brands because its got a good R&D as back up, assured quality, a name behind the product which can help the consumer to approach in case of any grievances with the product delivery or any issue that nags the consumer. There is also a expectation of a reply from the company. A private label is manufactured in small scale sector or job worked to a third party for manufacture. Most of the private labels are me-too of a well established brands. The advantage to the consumer is mostly on price or a scheme i.e. 1+1 free. Most of the products successful in the private label format are floor cleaning liquids ( a replacement to an unorganized phenol) and dish washing powders (which again is a replacement to an unorganized dish washing powder) Manufacturer brands have an identity, which is one of the factors with reference to proof of its quality.
By
Suryakumar Sharma, Consultant
| 05 31 2011 06:32:03 +0000
Yes Malladi when you buy a "Brand" you are risk free. At the same time think in case of garments they are being manufactured at the same place both for brand and private lables. In fact the private lables at Shoppers or Life Style are good in all aspect with lesser price. In case of consumer durables one should go only for "Brand" cements included. Private labels may be cheaper but not dependable at all in long run.
By
Rathin Deb, Advisor and retail consultant, currently as Branch Manager, Tower Infotech Ltd
| 05 31 2011 05:33:46 +0000
I always go for Manufacturer Brands only.
By
Rohit Thakur, Electrical Engineer-Industrial, Quality Engineering and Software Technologies
| 05 31 2011 03:43:29 +0000
I prefer Manufacturer brands. Ultimately has the advantage of controll in design, research, cost control, immediate improvement of the brand whenever and whereever required. The cost of the production is in the control of the manufacturers. When the manufactrer is directly in touch with the market the distance between Manufactrer-seller-consumer is nil.
By
malladi madhukumar, Senior Manager- Marketing, Cement company
| 05 30 2011 15:43:41 +0000
I SUPPORT YOUR VIEWS SINCE BRANDED GOODS HAVE QUALITY AND APART FROM THIS BRANDED GOODS ARE CONSIDERED AS LONG LASTING.
By
Sairam. M, System Administrator
| 05 23 2011 17:46:08 +0000
Yes I am going with Meena argument as a customer brand loyality plays a major part in our lives. Just 1 point to ponder over is also the category in which we would or intentd to buy a product.
By
PINNINTI SUBRAHAMANYA SRINIVAS, Head of the Department, ALMEERA CONSUMER GOODS COMPANY
| 02 10 2011 16:15:04 +0000
Actually a tough one to answer. It depends on situations and the products you are looking at. Private label brands are cheaper to own but manufactured brands can always be relied upon. Most of the manufactured brands would not compromise on quality to a great extent while private label ones are suspect.
By
Jaygopal Raghavan, Marketing Manager, Landmark Group
| 02 10 2011 14:38:22 +0000
As a onsumer i prefer manufacturer band more than private because their label i think more ecceptable
By
mithun chandran, Site engineer, Task engineering chennai
| 02 08 2011 13:01:47 +0000
I will choose manufacturer brand because it is very effective as comparred to private lable and also well known brand. Even thoughh it is available in market since long time...
By
Virag Shah, Confidential
| 02 05 2011 05:05:39 +0000
i support this side views.Quality is very important for me. Thanks Ms.Meena for the referral.
By
NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd
| 02 01 2011 17:29:36 +0000
Manufacturer brands are limited to own products and not supportive of marketed products .
By
Vidhu Dar, CEO/MD/Director, Shiva's Retreat
| 01 31 2011 17:10:32 +0000
In a country where government machinery is corrupt and quality enforcement machinery is in primitive stage branded goods are better choice.
By
K LAXMINARAYANA RAO, Freelancer
| 01 31 2011 11:25:56 +0000
I am also of the same group of customer.
By
Rathin Deb, Advisor and retail consultant, currently as Branch Manager, Tower Infotech Ltd
| 01 31 2011 10:54:51 +0000
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