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Automakers to woo consumers with social networking, web browsing & ipod style thumb controls

Created by : Kailash Sharma, Product Development Manager, Force Motors  | 01 07 2010 13:55:30 +0000
Industry : AutomobileFunctional Area : Autos(Personal Interests)
Keywords : social networking ford web browsing ipod control kia touch controls
Activity:  96 views;  last activity : 07 06 2010 20:18:09 +0000

It is said that Ford Motor Co. planning to bring social networking, Web browsing and iPod-style thumb controls into 80 percent of its models by 2015 as automakers woo consumers with communications features.

A touch-command system will be available this year in the Lincoln MKX, Ford Edge and Ford Focus models, though all these models will be available in US and European countries & not in India, but we can see where the Auto makers are heading. As India which is a big auto market we will surely see such cars enter in coming years. Not only Ford but also KIA motors is developing its future cars on the same lines, and for both the car makers have Microsoft Corp.’s in-car voice-activated communications technology.

http://autoinfonews.org/wp-content/uploads/2009/10/6fe613ca81Chevy-Caprice-Interior_TOP-326x500.jpg

The My Ford Touch system features thumb-wheel controls on the steering wheel, as well as an 8-inch touch screen in the dashboard, for audio, navigation and climate-control functions. But how consumer adoption in India to such cars will be anybody's guess. What are your views on this...Will consumers adopt such cars?

  
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I don't think consumers will like their cars to be so much hi-tech as the Ford and others are going, just to stay ahead interms of design and features, they are forgetting the basic concept of a car, like its used to travel and lets stop making cars too complex, in the name of what one can do in car is increasing, I dont understand why cars are coming up with social networks and web browsers as a simple laptop can do the job while on the move.  May be US and other countries people will go, in India people like car to be simple and for the basic purpose of it, people will like cars which give higher mileage and not whether one will be able to access facebook or something else on their cars. your comments are most welcome to have a healthy discussion.
By Kailash Sharma, Product Development Manager, Force Motors  | 01 07 2010 13:57:38 +0000
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