I beleiev repitation is always good if we also include some fresh ideas or features in it like repitation of any brand is important to manange the brand image but the same time to maintain the brand adding new ingredints is also equally important.
By
Tejaswi Dubey, CEO, Aastha HR Solution/www.aasthahrsolutiuon.com
| 09 15 2010 07:47:53 +0000
BEYOND A POINT ANYTHING BECOMES COUNTER PRODUCTIVE AND CONTRIBUTES FOR NEGATIVE IMPACT.
By
s.baalu , Consultant, XYZ LTD
| 07 29 2010 14:19:19 +0000
there are two things one should avoid overkill and underkill both are dangerous. overkill kills the interest in the product/service and underkill results in under exposure of the product/service. One should do a balancing act in advertising and should do sufficient market research before claiming the features that may be available in other products.
By
kanukurthy sudershanrao, Operations Manager, Andhra Bank
| 07 23 2010 15:56:16 +0000
I take any over advertised product as substandard. If the product is good it will sell with limited marketing ads. It is true with the philososphy of religious propoganda also. Others should be attracted to it by experiencing the way of life of those follow certain religion; not by propoganda or by any sort of compulson.
By
Abraham Paul, Senior Telecom Consultant, FCOMNET- Future Groups
| 07 23 2010 13:38:08 +0000
it depends on what is the product or topic etc.. some of them hv great recall value.. some dont.. and ofcourse how well u re- innovate. thanks Mr Natteraja for the ref.
By
Priya Varadan, Independent consultant, Self employed
| 07 23 2010 12:13:42 +0000
From point view of aware customers: To be in competition due to emergence of new techniques and innovations in the present world it is very vital that one should not repeat it back and forth. It includes for both any type of practice or any feature in the product. From point view of unaware customers: Repetition is good for a Building a brand image and very important for creating awareness among potential customers and is also helpful to marketing dept. for a certain period of time.
By
Manish Gaurav, Chairman, B2B Logica Pvt. Ltd.
| 07 23 2010 11:17:52 +0000
Add some fresh feature to make product more attractive and valuable then their is no harm in repetition.
By
Diwakar Tiwari, Chief Manager, THE Arvind LTD
| 07 23 2010 10:48:10 +0000
Repeating the same thing for a particular period of time helps to create a image in the minds of the consumer in sales. Repetition/repeating triggers vibration in the minds but one should not practice it for a long period. After having established new features shall be added to the products for further development. It can be differentiated from the competitors. Without proper stuff, the repetition will never help in the long run.
By
NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd
| 07 23 2010 10:10:04 +0000
repeated repetition invresaes profits ...godbell style !! ghota .. ghota .. ban gaya jamaal ghotta .. ulti hi to hum sab marte hain ..in a creative way
By
Ajay Ziz, Dy. Registrar,, University of Jammu
| 07 23 2010 09:06:12 +0000
You can not sell the same item for long , unless additional features are added.In case the additional features are not added,withdraw the product from the market and launch a new product. Avoid advertisement blitz and wait for the consumer response.
By
Mohammad Bakhsh, Consultant(Civil), Rail Vikas Nigam Limited
| 07 23 2010 02:46:21 +0000
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if one .. reads ..re - reads a story ..multiple times ..more deeper meanings emerge .. same holds true for the word "washington "...more deeper one goes ..more deeper & a better meaning emerges !!
By
Ajay Ziz, Dy. Registrar,, University of Jammu
| 09 15 2010 07:55:03 +0000
Repetition in any beneficial activity is always good. Repetition reinforces the image in the mind of the customer. There are sayings - Out of sight, Out of Mind, Old Habits die hard.... These sayings were based on repetition.... Repetition to the point of nauseation is not recommended for specific activities. This point is inferred based on the feedback from the customers and the advertisement campaign or any other activity is modified so that this point is not breached. Alternatively, in certain other activities like learning, repetition is recommended and the more it is done, the better you become. Thus, repetition is context specific.... However, for any beneficial activity, repetition is the key. For e.g. - If a product needs to increase its sales, repetition is required for it to succeed so that the brand image is retained in the minds of the customer. If you want to improve your learning skills, repetition is effective. In diverse and disparate activities, repetition leads to success. Thus, there are always outliers (data) which does not support the normal scenario. This may not lead to the conclusion that repetition does not help the activity to succeed....
By
Badri N Srinivasan, Head - Quality, Valtech India Systems Pvt. Ltd.
| 07 23 2010 13:51:20 +0000
I agree with Ashish. If you look at the add of VIvel Soap it started with Kareena and kept on repeating for a year and now the advertisement changed or for that matter not being repeated. Does this say all?
By
Rathin Deb, Advisor and retail consultant, currently as Branch Manager, Tower Infotech Ltd
| 07 23 2010 12:19:05 +0000
A little bit of repetition is good since it helps to reenforce the product on one's memory. But an overdose can kill , unless new features are added or the message is shown in a different way
By
Ramesh Babu, Head/VP/GM- Purchase/Material Mgmt Retired
| 07 23 2010 09:02:36 +0000
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