Bajaj bikes not to sport Bajaj tag in future: Is this a good strategy??

It will be a suicidal step to remove name Bajaj from their products because the graceful name & quality trademark which has been imprinted into rural & semi urban minds will be nullified with an immediate effect. The foolish acts should be avoided.

Bajaj itself is a great brand name, elimination of which may lead to some kind of loss initially. May be in long run after re-establishing their bike's superior quality in the market they may re-establish their new brand name. Frequently changing brand name may prove to be blunder for the already established brand

Purvi

I believe the brand Bajaj should be used.It takes years to build such a brand..If the group eneters a new line,people will not buy the product because of its features initially,Bajaj brand is sufficient.For example,if Tata group gets into any new line,people trusts that Tatas must have done their homework before launching,therefore people will give a try for sure..The same principle applies to every business group...

Absolutely not it is a downright stupid move to do so. After building such a great brand equity over the several years, they want to simply kill it only because there tentacles are spread far. In fact the decision to go in for Hairdryers, bulbs etc. is not a wrong one. Why cant a company selling hairdryer also sell motorbikes? There is something terribly wrong with Rahul bajaj for taking such a rash and knee jerk reaction.

If at all the brand bajaj was hurting his prospects in the two wheeler industry he could have simply hived of the hair dryer, iron, bulb and other such decisions into a separate entity and create a new brand name under the bajaj umbrella. Take the example of philips - they started of as a picture tube producing company but have today diversified into so many fields in consumer electronics with decent success. They have also diversified into IT and mobile phones.

So i find nothing wrong with the bajaj market. It is a clever marketer who can turn a brand with such a rich heritage into a winner again in other product categories.

 The brand BAJAJ is excellent. The name itself signifies a lot. They should retain their brand name.

The brand name is the identification of the product. I have seen many Indian made cars carrying BMW embalm. Here in India it possible to use co-branding name on the bajaj  which can cause the brand name damage on the product

Bajaj is the Brand name. We respect the name  Bajaj, its quality, its customer orientation. It is rather pride.

Discarding such a brand with great brand value is not advisable. 

one has to see the history of effect of change in brand name. for example, when java changed to Yezdi, people were did not go for the new brand as readily as they went for java bike

NO.. because consumer has  some emotional attachment with the brands. We find many examples of generations being loyal to one particular brand . They try to identify their pride in owning some product of that brand.
I feel they should relook at the situation and come out with ,may be a modified version of the brand, instead of completely removing it