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Bajaj to launch "Baby Pulsar": Will it be successfull?

Created by : Mridula Maity, Product Development Manager, Rugel  | 12 02 2009 08:55:40 +0000
Industry : AutomobileFunctional Area : Autos(Personal Interests)
Keywords : bajaj bajaj pulsar pulsar discover baby pulsar bajaj xcd
Activity:  1190 views;  last activity : 07 06 2010 20:18:09 +0000

The Definitely Male tag line was something that took the biking nation by storm and unleashed a new breed of motorcycles in India from the Bajaj stable. It was a turn around story for Bajaj to switch from scooters to motorcycles and it was an enthusiast's mind that lead the company to target the performance/leisure bike segment rather than the commuter class.


Bajaj Pulsar 135

With so many models of Pulsar's starting from 150 to 220 cc it has found success like anything. But contrary to pushing up the ladder, Bajaj is now looking at a whole new segment yet again! The company will roll out a 'Baby' Pulsar on December 9th, and with D-Day not too far away, the biking community is already buzzing with action wondering just what this new bike is.

And it has some sleek advertising campaign that is there on the web, which you can check out here. Do check the link http://goodbyetraffic.in/video3.html   and see the sneak peak of Baby pulsar ads that will be coming in days ahead on your television.  And check out the videos inside the link, they are amazing :)

So what do you think people, will this Baby pulsar be a success? Share your views.

  
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Top Argument
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I think yes this Baby pulsar looks really good and sleek, not heavy as the older pulsars, with so much traffic congestion I think this bike will be success among the youth and others also, the bike totally looks like new concept altogether that they have brought here and the Advertising campaign looks eye catching..and yes this will be another success story for Bajaj motors.
By Mridula Maity, Product Development Manager, Rugel  12 02 2009 08:55:40 +0000
 
Top Argument
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I don't whether this Bajaj's baby pulsar will be successfull or not, as they already have a 150cc in this category which is doing really well for them, so why again come out with another version of 150cc, it will impact both the markets according to me, though the ads look really good, but then with Yamaha with their new set of bikes have already captured that market with their new design and sleek looking bikes, so it is hard for this Baby pulsar to  give fight in some manly bikes from other bike makers :)
By Sudhish Chatterjee, Product Development Manager, Motors  12 02 2009 14:45:46 +0000
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There is a great challenge for two wheelers due to the introduction of small cars like nano and the market competition for such vehicles. But Indian market is very vast and many farmers in India are looking for medium range two wheelers. It could be definitely not a failure in the market 

 
By George Varghese, Proprietor, Jecyees  | 12 10 2009 00:23:34 +0000
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Today this "Baby Pulsar" was launched. Also known as "Light", Its a beautiful bike with a good design and since it is cheaper than pulsar, I think it would be good choice of many of the Pulsar loving Indians whose budget cannot reach Pulsar. Something like majority of college going boys and less income class of our society. I think this will be a great hit since majority of our population is a combination of young college going boys and middle class people.
By Kailash Sharma, Product Development Manager, Force Motors  | 12 09 2009 14:05:57 +0000
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The bike is really cool. IN most of the urban ares young minds gets attracted towards the way of presentation. Whit the BAJAJ, no doubt abt it they are very good in investing there time to create an eye catching adds. Good there are many examples for that. Like Pulsar dtsi, Pulsar mania adds, especially the performance of those riders, it was amazing.

People are always looking for change. If some new things come in market they wish to have it in there parking yard.

One of our friend supporting yamaha. No doubt they have got some awesome models, nothing can beet them(like Yamaha R1>). But still in countries like India the effort they are putting to promote there brand is need have a close look.

Those Yamaha RX100 did a huge impact later most of their models failed. I am anti Yamaha I am just putting my thoughts in here.

Let us wait and see time is nearing.
By T.A.Phani shankar, G E T, Tata Autocomp Systems  | 12 03 2009 06:33:36 +0000
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This is an extension of successful Pulsar brand. As pointed out by Mridula, this has some positives over the original Pulsar brand. Surely it will be a success.
By SHARATH CHANDAR REDDY, Business Development Manager - Insurance, I T C Ltd  | 12 02 2009 09:30:19 +0000
0
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Yes may be i am agree for Baby pulsar because is it better ? A  new Bajaj Pulsar for New generation & what the new generation wants???

its cost, tehnology, & many more or is it run on customer budget or performance of motorcycle.

 
By Suresh chand, Assistant stores, Hero Honda Motors Limited  | 02 02 2010 14:40:47 +0000
1
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.. how can you all says this will rock in market especially for youths ?? , since the name itself the "baby pulsar" which was really hate (baby as a bike name) by the current generation youths. personally the currnet gen youths are expecting the bike should be rock in the sense of name , look , and style , mileage apart... if you take the previouse pular the speciality (name & style) every one knows that alwayz rocks the market..


By A SHANMUGAM, AIR IMPORT EXECUTIVE, HELLMANN WORLDWIDE LOGISTICS  | 12 10 2009 10:47:16 +0000
1
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i dont think its going to rock, as earlier also bajaj exceed were launched to recover the market share of discover but it was not sorked propwerly. and when we talk about the choice of youth then i will like to add a cmment that we love to have a weighted byk not a light vehicle as u cn see that this new pulsur is looking very small o the comparison of old one hence thisa will be a wrong step by bajaj.
By Naushad Ansari, PGDM, ACCMAN  | 12 03 2009 08:53:32 +0000
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